Achieving

Peak Performance

Altius CITIUS

Fortius

HIGHER Bolder Ambition

Faster Thinking smarter

Stronger Winning together

HigHer … bolder ambition

• Winning in a changing world

• Seeing things differently

• Building bolder brands

Faster … tHinking smarter

• Engaging people more deeply

• Innovating everything we do

• Accelerating radical action

Stronger … winning togetHer

• Doing the impossible together

• Being a courageous leader

• Growing from 2% to 20% by 2020

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

Vibrant

UnREAL

Crazy

Astounding

Winners

LOSERS

West East

Volume

West

Big

Business

Mass

Value

East

Small

Consumer

Niche

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

PARADOX

RELEVANCE

IDEAS

Mobility

CONTENT

RENTAL

PARTNERS

NETWORKS

CO-creating

CROWDSOURCED

More CAPABLE RELATIONSHIPS

CO-creating

Co-Created

HUMAN

EXPERIENCES

Seeing things differently

© GeniusWorks

A+F, selling clothes?

… selling sex

ZAPPOS, SELLING SHOES?

… delivering Happiness

BRAND PURPOSE

© GeniusWorks

MORE THAN A LOGO

ENABLING MORE

More than a shoe

ENABLING MORE

GROWTH WHEEL

© GeniusWorks

Operational

Growth

Innovative

Growth Structural

Growth

Marketspace

Growth

GROWTH WHEEL

© GeniusWorks

New brands

New experiences

New categories

New partnerships

New channels

New ventures

New business models

New processes

New organisations

New acquisitions

New consumers

New propositions

New editions

New promotions

New pricing

New concepts

New applications

New products

New services

New geographies

Operational

Growth

Innovative

Growth Structural

Growth

Marketspace

Growth

ALI

“Champions aren't made in the gyms.

They are made from something

deep inside them …

a desire, a dream, a vision."

"Champions aren't made in the gyms.

Champions are made from something

they have deep inside them …

a desire, a dream, a vision."

FOSBURY

“There is always another way …

to make the impossible

possible”

"Champions aren't made in the gyms.

Champions are made from something

they have deep inside them …

a desire, a dream, a vision."

SPITZ

“Some people want it to happen,

some wish it would happen,

others make it happen”

"Champions aren't made in the gyms.

Champions are made from something

they have deep inside them …

a desire, a dream, a vision."

SCHUMACHER

“If we did the things we are capable of,

we would astound ourselves.

"Champions aren't made in the gyms.

Champions are made from something

they have deep inside them …

a desire, a dream, a vision."

PEAK PERFORMANCE

© GeniusWorks

Faster Thinking smarter

Michael JOHNSON

SUPERBOWL 2012

WILLIAMS F1 TEAM

PEAK PERFORMANCE

© GeniusWorks

Performance

Effort

Vision

Tension

Motivation

Flow

Burn-out

Stress

Demotivation

Anxiety

Peak

SPEED POWER

AGILITY REACTION

QUICKNESS

SPEED POWER

AGILITY REACTION

QUICKNESS

2.60

deeper INSIGHTS

Enablers

Enabling people to do more

Essentials

Delivering what is expected

Energisers

Surprising people memorably

“Needs”

“Wants”

“Aspirations”

“Must Dos”

“Differentiators”

“Distinguishers”

© GeniusWorks

genius works

APPLE iPOD

Iconic

design

iPod

Brand

U2

Vertigo

iTunes

Podcasting

iPod

Phone

Special

Edition

Exclusive

Releases

Music

Store

Legalising

Filesharing

Success

Story

Apple

White

cables

Imitation

And buzz

Ad

Graphics

60G

Photo

Video Desperate

Housewives

Mini

Shuffle

Nano

Motorola

(RED)

Steve Jobs iMac

Creative Fusions

© GeniusWorks

NIKE +

NIKE +

M-PESA

M-PESA

Co-creating

theGeniusWorks.com

Creators

Activists

Contributors

Socialisers

Spectators

© GeniusWorks

KITKAT JP

KITKAT JP

EXPERIENCE DESIGN

© GeniusWorks

CAR IN A BOX

DYNAMIC PRICING

ENABLING MORE

Active

experience

Scripted

delivery

Unscripted

delivery Brand as a

guide Brand as a

coach

Brand as an

educator Brand as an

entertainer

DRAMATIC

http://images.google.co.uk/imgres?imgurl=http://www.spacepod.org/photolog/photos/200407241910/msg-61331-1.jpg&imgrefurl=http://www.spacepod.org/photolog/archives/001255.html&h=640&w=480&sz=72&tbnid=69U2XLJnDdhhNM:&tbnh=135&tbnw=101&hl=en&start=87&prev=/images?q=geek+squad&start=80&svnum=10&hl=en&lr=&safe=off&sa=N

EXPERIENCES

New vending

theGeniusWorks.com

Gaming

GIFTING

Creative Fusions

© GeniusWorks

UMPQUA BANK

Innovative fusion

Banks

Example:

Long Queues

Silent

Cashiers

Bars

Finance

Complicated

Transactions

Boring

© GeniusWorks

Innovative fusion

Banks

Example:

Long Queues

Silent

Cashiers

Bars

Finance

Complicated

Transactions

Boring

Take a seat

Funky music

Great service

Openness

About lifestyle

Made easy

Community build

Fun

© GeniusWorks

Innovative fusion

Banks

Example:

Caffe Latte

Funky

Concierge

Sofas

Life

Colourful

Community

Fun

Long Queues

Silent

Cashiers

Bars

Finance

Complicated

Transactions

Boring

Take a seat

Funky music

Great service

Openness

About lifestyle

Made easy

Community build

Fun

© GeniusWorks

Stronger Winning together

Future back

genius works

WINNING TEAMS

Bulk water

Retail water

Juice drinks Ready-to-drink

tea

Sports drinks

Juices and nectars

Carbonated

Soft-drinks

Ready-to-drink

coffee

The Coca-Cola Company

Other brands

Bubble size reflects estimated

global beverage profits

Industry unit margins ($)

5 y

ea

r a

ve

rag

e g

row

th r

ate

coke’s market map

Juices and

nectars

Mineral

water

RTD

coffee

Purified

water

Fruit

drinks

RTD

tea

Sports

drinks

Energy

drinks

Bulk water Powders

1. Build capability

and accelerate

2. Grow margins

3. Participate selectively

4. Approach differently

5. De-emphasise

Market attractiveness

Str

ate

gic

fit

coke’s market map

More RELEVANT

MORE EMOTIONAL

samsUng’s inspiration

… tae kUk

$55BN SALES

$10BN PROFITS

consumer immersion

Connect & Develop

Design Thinking

60% Profits growth

VALUE CREATION

theGeniusWorks.com

Actual profits of previous years

Estimated profits of future years

Adjusted profits of future years

(discounted for uncertainty)

Economic “value” is the sum

of the likely future profits

(more accurately, we consider

the “economic” profit, which

takes into the cost of capital)

This

year

Future

years

Previous

years

© GeniusWorks

VALUE CREATION

© GeniusWorks

it’s aboUt yoU

Leaders v MANAGERS

© GeniusWorks

PEAK PERFORMANCE

© GeniusWorks

What am I

really good at?

What do I love

doing?

What will

someone pay

me to do?

“Put a ding in the universe”

peterfisk@peterfisk.com

www.theGeniusWorks.com

hanymwafy@me.com

www.GeniusMe.net