achieving your brand’s full -...
TRANSCRIPT
Achieving Your Brand’s Full
Potential with (Electronic Parts and Components)
Media Kit
2018
2
EPNC is the leading media specialized in electronic and IT industry, with
a legacy of 30 years of publishing and loyal subscribers
Key Figures & Numbers of EPNC
30 Years of History ~100,000 PV per month
16,300 Circulation 180,000 Online DB
• Won the Presidential & Prime
Minister’s Medals 3 times
• Awarded Best Magazine 2 Times
• One of top PV sites among IT
special B2B media
• Continuous PV increasing for
3 consecutive years
• Optimized subscribers in ICT industry
• 10% increasing from the previous year
• The 1st DB size in IT media publishing
• Proven quality of DB
3
EPNC delivers Insightful, Comprehensive & Trustworthy contents in
ICT industry
Editorial Concept and Framework
Insightful
Editorial Coverage…
Comprehensive
Editorial Coverage of All Segments in ICT industry
Trustworthy
Semiconductor
& Sensors
Display
Battery
& Power
Passive
Components
Equipment
& Actuator
AutomotiveComm. &
ConsumerIndustrial Energy Healthcare
Industry
4.0
Autonomous
CarSmart
Factory
IoT
AR/VR
Wearable
Device
Robotics
AI
5G
Smart
Grid
V2X
Cloud
& Big Data
4
EPNC will provide the full of insights beyond information in 2018
Editorial Calendar
Month Cover Story Related Market & Tech
Jan 2018 Semicon Market Forecasting - How long will “Super-cycle” continue? Semicon, AI, IoT, Cloud, ADAS
Feb AI Semiconductor – The brain in Semicon. AI, Semiconductor
Mar Smart Factory –The turning point for manufacturing crisis Smart Factory, Automation, Robot
Apr Battery & Power –The starting point for device innovation Battery, Smart Grid, ESS
May Devices of the IoT Era – Enabler of IoT MEMS, MCU, LoRA, Bluetooth
Jun Innovation of Displays –The Next Big Thing AR/VR, Micro LED, OLED
Jul Actuator – Untiring muscle Robot, Actuator, Converter
Aug Counterattack from Passives – I am not what I used to be Capacitor, Inductor, Condenser
Sep Automotive Market – The watershed for IT players ADAS, V2X, Lidar, Connectivity
Oct Memory Semicon. Market – Protect or Lose? NAND Flash, DRAM, SSD
Nov Upcoming 5G Age –The Giga World 5G, LIFI, Bluetooth
Dec Semicon. in Security Industry – I see you CMOS, Image Sensor, SoC
5
9.5%
Aerodefense & Others
3.8%HC
4.3%Consumer
Industrial 10.2%
Automotive
13.2%
Comm.
26.9%
IC & Semicon
32.1%
Profile by Industry
5.1%
10.5%
Others
Strategy
Procurement 15.4%
Marketing
19.2%
Manufacutring
21.4%
R&D
28.4%
Profile by Job Function
Offline Subscribers Profile
The 16,300 subscribers of EPNC are highly qualified and valuable
Total
16,300
Circulation
Total
16,300
Circulation
6
Source: Logger Analysis
Online Traffic Data & Contents Partnership
EPNC’s website is the preferred platform for industry opinion leaders,
and engineering professionals: ~100,000 monthly PV.
EPNC’s monthly PV (Unit: K PV) Contents Partnership with Search Engine
29.1 30.0
96.7
2015 2016 2017
3%
~x3
7
EPNC is the most powerful and effective marketing tool for Industry
Vendors
Marketing Offering with EPNC
• Cover page
• Special & Inside Page
• Wing & Insert Page
• Special appendix
Traditional Magazine Ads. Online Ads. Platform
Native Contents Ads. Seminar & Conference
• Special client article aligned
to cover story
• SNS Promotion
• Web Banner and Print Ads.
• Our own conference & seminar
• Co-hosting client’s seminar
• Organizing various offline event
such like hackathon
• Integrated Microsites
• Website Banner
• Newsletter headline & banner
• Lead Generation: eDM
8
1) Discount rate will be applied in case of packaged/customized contract and/or consecutive insertions
Traditional Magazine Ads.
EPNC’s printed ads always guarantee effective Brand Awareness Impact
Ads. Type Page Rate per time1)
Cover
Cover 1 5,000 USD
Cover 2,3 2,500 USD
Cover 4 4,500 USD
Wing Cover 5,500 USD
Special PageSpecial 1 2,000 USD
Special 2~8 1,500 USD
Inside PageInside 1 1,300 USD
Inside 2~16 1,000 USD
OthersWing Page (Double Spread) 4,000 USD
Insert Page (2page) 3,500 USD
9
Integrated Microsite
EPNC offers Microsite options, which allow Industry Vendors to stand
out of the crowd, integrate vendors-provided contents, and capture
leads. Microsite Image Key Benefits
• Just below the EPNC’s headline news to
capture users’ highest attention
• Only 7 or fewer selected clients can run
microsite at one particular time
• Recent webinar, motion-graphic, new
product-launching campaign, training
videos, etc.
• Not just press releases, in-depth article
will be edited and translated by editorial
staff member.
• 4000 USD per month including re-
writing and translating support
Position
Target
Key
Content
Rate
Video
Article
10
Integrated Microsite
Microsites are a great tool for Brand Awareness Efforts, Publication of
Proprietary Content, and Demand Generation.
Client’s banner in
top section
Recent webinars and
other hot videos
Attracting articles
edited by EPNC’s editorial
team
Archive for downloading
various data sheet and
white paper
Users easily find key contents from vendors in EPNC’s
microsite, and then move to separate landing pages,
where vendors can capture their information.
11
EPNC’s website main banners are always 1st option for clients seeking
Brand exposure to increase their Products or Brand Awareness
Website Banner – Main
SP 1
B1
B2
MB1
WB1
WB2
WB3
WB4
WB5
Position Size(px) Type Impression AvailabilityPrice
(Per Month)
SP 728x90 Static
Shown in
All Pages
Booked in’18 6000 USD
B1 150X600 Static Available 4000 USD
B2 300x65 Random Available 2500 USD
WB1 250x250 StaticOn the temporary
contract3000 USD
WB2 250x135 RandomOn the temporary
contract2500 USD
WB3 250x135 Rolling Available 2000 USD
WB4 250x250 Static Available 1500 USD
WB5 250x250 Static Available 1300 USD
MB1 300x100 StaticShown in
Main PagesAvailable 1500 USD
12
Within editorial page, vendors can purchase strategic keywords next to
which vendors’ banners appear (contextual placement)
Website Banner – Sub
Position Size(px) Type Impression AvailabilityPrice
(Per Month)
S1 630x80 Static
Shown in
Sub pages
Available 2500 USD
S2 300x135 RollingOn the temporary
contract2300 USD
S3 300x250 Random Available 2000 USD
S4 300x250 Static Available 1500 USD
S5 300x600 Static Available 1000 USD
A1 250x135 Static Selectively shown
in specific articles
pages including
strategic keywords
the client purchased
(i.e. AI, 5G,etc.)
Available 1500 USD
A2 250x250 Static Available 1200 USD
A3 250x250 Static Available 1000 USD
A4 300x100 Static Available 1000 USD
SP 1
B1
B2
WB1
WB2
WB3
WB4
WB5
S1
S2
S3
S4
S5
A1 A2
A3 A4
13
EPNC’s weekly newsletter to loyal, opt-in subscribers is another
impactful route
Newsletter
Newsletter Ads. Product
Headline
Native
Ads.
Newsletter
Banner
• Headline Native Ad is a new placement, to
highlight vendors’ products in the form of
article
• 3000 USD per Issue
• Banner placement, alternating with articles,
guarantee high visibility
• 2000 USD per Issue
EPNC
Online Newsletter
• Blasting every Wednesday
• 16,000 Subscribers
• Penetration rate: 85 ~ 95%
• Open rate: 8 ~ 10%
14
EPNC’s qualified DB far surpasses competitors’ in terms of size:
180,000 opt-in email ids within EPNC’s Database.
Lead Generation: eDM
Source: EPNC Analysis
10
15
1312
10
18
Digital
DailyEPNCDigital
Times
44.4%
iNews
24
ZD Net e Daily
Size of DB (Unit: 10K)Purpose
Target
Price
Size
Penetration Rate
Opening Rate
New Product launch,
Whitepaper, Survey
~ 180,000 Members
$ 2,500 per 1 time
Free
85 ~ 95%
7 ~ 12%
Detail InformationDB Size by IT Media Company
15
Sponsored Content
Sponsored content is the most impactful O2O(Offline to Online)
marketing package, and leverages EPNC’s full resources
Special Article
Printed Ads.
Online Article
Web BannerSNS Promotion
SponsoredContentsPackage
• Special article highlighting sponsor’s strength,
while aligned with EPNC cover story
• Article released through EPNC
site and google, as well as naver
• Additionally, sponsored content will
reach potential customers through
EPNC’s SNS (facebook & twitter)
• Brand Awareness Print Ads in
magazine to support
sponsored content
• Display of sponsor’s banner, in
conjunction with online article
16
MathWorks, one of our major advertisers, is extremely satisfied with
sponsored content focused on Automotive cover story
Sponsored Content : MathWorks Case
Special Article
• Featured special report in EPNC Oct. with
Automotive cover story
Print Ads.
• Inside 1 page Ads.
in Oct. issues
Online Article
Web Banner SNS Promotion
• The special reports are
relayed in EPNC site and
naver, google as well
• S1 Banner in EPNC site
during Oct.
• The report was released
EPNC’s facebook page
17
EPNC’s experience in seminar & conference is unmatched in South Korea
Seminar & Conference
Conference Seminar Co-hosting Seminar
Blockchain Industry Innovation
Conference (BIIC)Security of Things(SoT) Seminar IoT, Wearable Device, MCU, etc…
• The largest blockchain conf. in Korea
– Over 700 participants
– Global opinion leaders joined as a speaker
(i.e Don Tapscott, David E. Rutter)
• The 1st security tech seminar for IoT
– Total ~500 participants
– 14 sponsor companies joined including leading
players (SKT, KT, Seagate)
• Co-seminar with global brands
– With client, host seminar regarding the
most promising tech area as
– Infineon, ST Micro, Adlink, etc.
18
Realizing Your Full Potential
Eungjin Park
Manager, Marketing
T +82.2.2026.5697
M +82.10.3919.9390
Jaemin Jung
Manager, Marketing
T +82.2.2026.5701
M +82.10.9585.3857
Veronique Lamarque (US Office)
M +1.860.536.6677
Jisung Park
Director, Strategy & New Biz.
T +82.2.2026.5704
M +82.10.8917.8605