increase your brand’s visibility with google manufacturer center

Download Increase Your Brand’s Visibility with Google Manufacturer Center

Post on 22-Jan-2018

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  • GOOGLE MANUFACTURER

    CENTER

    Your Brands Visibility

  • INTRODUCTION TO GOOGLE MANUFACTURER CENTER

    Manufacturer Center is a free platform which allows you to provide and manage more detailed information for your own-brand products or products for which you own the licensing rights.

    Images, titles, descriptions, URL or YouTube Videos share official information to improve the user experience on Google.com, Google Shopping and other Google services.

    - Influence clicks on an ad thanks to the quality of information and images provided - Help buyers make their buying decisions by providing as much information as possible

    ABOUT MANUFACTURER CENTER

    PURPOSE

  • Only to brand manufacturers, brand owners and retailers of own-brand products.

    France USA Germany United Kingdom Australia

    GOOGLE MANUFACTURER CENTER IS NOW AVAILABLE IN THESE COUNTRIES:

    CRITERIA FOR ELIGIBILITY

    GOOGLE MANUFACTURER CENTER IS AVAILABLE :

  • The Manufacturer Center Feed : Brand manufacturers provide detailed information that isnt provided in the Merchant Center feed (title, description, images, description, images, main characteristics, YouTube videos etc.). This data is used to enhance the overall product catalogue. Manufacturer Center is only available to manufacturers, brand owners and retailers of own-brand products who both manufacture products and own licensing rights, whether or not they sell directly to the customer. The Merchant Center Feed : Merchants provide product details that concern the sale of the product and contain sales-specific information (sales price, availability, product category, delivery information, etc.). Any merchant who wishes to use Google to promote their products may request a Merchant Center account. A manufacturer can advertise the items they sell through the Merchant Center.

    MANUFACTURER CENTER VS MERCHANT CENTER

  • THE BENEFITS

    A UNIQUE OPPORTUNITY

    Improve your brands awareness on Google - Provide accurate and complete information for each of your products - Make your brand more visible in search results

    Increase your conversion rate - Create relevant shopping ads which generate more traffic for your products - More engaged buyers - A reduction in product return rates Access to complete statistics - Follow your brands performance on Google - Compare your product impressions, clicks and other performance metrics against category benchmarks

  • HOW IT WORKS

    1 Manufacturers

    submit product

    information

    2 Google surfaces

    Information to shoppers

    3 Shoppers make

    Informed purchases:

    higher conversion rate

    4 Manufacturers get consolidated analytics

  • EXAMPLE OF A DETAILED PRODUCT SHEET

    Title and Product Details

    Compiled using Descriptions

    and Product Details

    Description is displayed

    here

    Variants are constructed

    using Color, Product Details,

    and Item Group ID

    Primary & Additional

    Images & Videos

  • 1. Register on manufacturers.google.com

    2. Create an account on Manufacturer Center

    3. Easily create your product feed with Lengow

    4. Submit and validate your product feed

    STEPS TO FOLLOW

  • MANUFACTURER CENTER OVERVIEW

  • MANUFACTURER CENTER OVERVIEW

  • MANUFACTURER CENTER OVERVIEW

  • MANUFACTURER CENTER OVERVIEW

  • CREATING YOUR PRODUCT FEED

    Attribute Required /

    Recommended/ Optional

    ID, Brand, Title, GTIN, Description, Image Link Required

    Product Line, Feature Description, MPN, Additional Image Link

    Recommended

    Disclosure Date, Release Date, MSRP, Product Name, Product Type, Video Link, Product Page URL, Item Group ID, Color, Material, Pattern, Size, Size Type, Size System, Gender, Age Group, Count, Capacity, Theme, Scent, Flavor, Format, Product Detail

    Optional

  • To automatically submit your data to Google through the Lengow platform: - Request a Google Manufacturer Center feed on our platform. - Then match your catalogue with Google Manufacturer Centers required and optional attributes.

    You now have a compatible feed thats ready to be submitted to Google!

    LENGOW + MANUFACTURER CENTER

  • DIVE IN DEEPER

    DOWNLOAD THE GUIDE

    DOWNLOAD OUR FREE MANUFACTURER CENTER GUIDE

    https://www.lengow.com/guide/partner-guides/google-manufacturer-center/?utm_source=slideshare&utm_medium=social&utm_campaign=google_manufacturer_centerhttps://www.lengow.com/guide/partner-guides/google-manufacturer-center/?utm_source=slideshare&utm_medium=social&utm_campaign=google_manufacturer_center