1 ACIAR BRANDING GUIDELINES 1.1 Current ACIAR branding

1.1.1 ACIAR’s official Australian Government logo

1.1.2 ACIAR’s secondary design elements

When to use the new secondary design elements

Which file format to use

A note about the hexagon

1.2 Obsolete design elements—do not use

1.3 Branding for programs and initiatives within ACIAR

1.4 Branding for the AIFSRC

1.5 Multiple branding

1.1 Current ACIAR branding ACIAR’s branding consists of:

the official Australian Government logo

ACIAR’s secondary design elements.

It is very important that ACIAR’s branding is used correctly, as it is an integral part of ACIAR’s identity and recognition.

ACIAR branding should only be used with authorisation from ACIAR.

For queries, please contact the ACIAR Communications and Stakeholder Engagement team, aciar@aciar.gov.au, +61 2 6217 0500. Key contact for branding matters is Robyn Henderson, Manager Corporate Engagement and Communications.

1.1.1 ACIAR’s official Australian Government logoACIAR’s official logo remains the Australian Government logo—either green (PMS 370C) or black; stacked (vertical) or inline (horizontal). This is to be included on all corporate material including such as scientific publications, newsletters, brochures, powerpoint presentations and fact sheets. It must be printed or reproduced:

in the same relative proportions with the coat of arms at least 2 cm wide

in a prominent uncrowded position (preferably top left-hand corner)

in a uniform colour that contrasts strongly with the background.

ACIAR BRANDING GUIDELINES – JUNE 2015

Inline: black or green

Stacked: black or green

See <http://www.dpmc.gov.au/pmc/publication/australian-government-branding-guidelines-use-australian-government-logo-australian-government-departments-and-agencies> for the full version of the Australian Government branding guidelines.

Where there is room, and where you think it may be appropriate, ACIAR’s secondary design elements (see section 1.1.4), or the AIFSRC logo (see section 1.4), may also be used. Noting, these must always take second place to, and not compete with, the government logo.

1.1.2 Australian Aid identifier

Branding is a key mechanism for enhancing the visibility of the Australian Government’s international development and aid initiatives. Correct and consistent branding maximises recognition of the development role played by the Australian Government.

The Australian Aid Identifier should be used to identify all Australian Government funded development programs or projects overseas, and material associated with the projects, including signage, food bags, water tanks and buildings.

The logo of a partner government, implementing partner, managing contractor, NGO or multilateral may also appear alongside the ACIAR crest and the Australian Aid Identifier.

Exceptions or variations to the application of the ACIAR crest and the Australian Aid identifier may be granted. Please contact ACIAR’s Communications and Stakeholder Engagement Unit to discuss.

An exemption for not applying branding may be granted if there is compelling case or an identified security risk (for example, in Afghanistan). Please contact ACIAR’s Communications and Stakeholder Engagement Unit to discuss.

The complete guidelines on the use of the Australian Aid identifier are available through the DFAT website <http://dfat.gov.au/about-us/corporate/Pages/branding-aid-projects-and-initiatives.aspx>

The approved versions (from 1 November 2013) of the Australian Aid identifier are

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These logos can be downloaded from the DFAT website logos page.

1.1.3 Correct use of the ACIAR Government crest and Australian Aid identifierIn Australia – on all material (no Australian Aid identifier)

Inline: black or green

Stacked: black or green

Overseas – printed material (publications, invitations, flyers etc.) and program-related material

One of the above ACIAR Government logos

PLUS Australian Aid Identifier

1.1.3.1 Updating existing resourcesAll new Australian aid projects and initiatives should be branded appropriately. Wherever practical, the previous Australian Aid Identifier should be replaced progressively and sensibly.

Formal signage for completed projects, such as foundation stones or commemorative plaques, should not be altered.

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1.1.3.2 Communications, promotional and marketing materials (overseas)All communication, promotional and marketing materials overseas must feature the ACIAR crest and the Australia Aid Identifier. This includes books, brochures, maps and folders, on the opening screens of electronic presentations, such as PowerPoints, DVDs and online video clips. They should be in a prominent position but, allowing for flexibility in design, do not have to be in the top left corner.

The logo of a partner government, implementing partner, managing contractor, NGO or multilateral may also appear alongside the ACIAR crest and the Australian Aid Identifier.

1.1.3.3 Text-based acknowledgementsWhen preparing public communication material (including website content, media releases and talking points), it is important to make it clear when aid/development/humanitarian assistance is provided by the Australian Government, whether solely or with other donors/partners.

Particular care should be taken in using the phrase “Australian aid” or “the Australian aid program” as the aid program is now part of DFAT and is not a separate entity.If there is a need to acknowledge an entity in text, either “the Australian Centre for International Agricultural Research”, “the Australian Department of Foreign Affairs and Trade” or “the Australian Government” should be used.

1.1.4 ACIAR’s secondary design elements ACIAR’s secondary design elements are made up of the following components:

the hexagon (revised version)

ACIAR acronym

byline (“Research that works for developing countries and Australia”)

website.

Choices for the secondary design elements include green (PMS 370C) or black; with or without the byline; stacked or inline. In addition, you may use the hexagon, or part thereof, as a watermark. These logos are available in different file formats (JPG, TIFF, EPS) and for different systems (PC, MAC), from the ACIAR website. Apart from the hexagon, no other component should be used alone without first clearing it with the Communications and Stakeholder Engagement Unit.

The fonts used in the secondary design elements are Gothic Thirteen (for ACIAR), Rotis Sans Serif Regular (for ACIAR's slogan or 'byline' "Research that works …") and Rotis San Serif Extra Bold (for the website address).

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Inline byline: black or green (cmyk or rgb)

Inline: black or green (cmyk or rgb)

Stacked byline: black or green (cmyk or rgb)

Stacked: black or green (cmyk or rgb)

When to use the secondary design elementsThe designs can be used in addition to the Australian Government ACIAR logo in corporate situations, but must take a less prominent position. In some non-corporate situations, such as certain items of merchandise, signage for field demonstration sites, project workshop banners and vehicles, the designs (including the AIFSRC logo, section 1.4) can be used instead of the Government logo. Please consult ACIAR Communications and Stakeholder Engagement Unit to be sure.

The logos may be used at any size larger than 2cm wide, without distorting the proportions of the individual elements, provided the text is large enough to be read easily by the targeted audience.

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A note about the hexagonThe original ACIAR logo was made up of three interlocking hexagons. The individual hexagons were derived from an ancient Persian architectural symbol depicting an optical illusion of interacting rhomboids. Each hexagon, with its interactive design, was symbolic of the collaborative research programs that ACIAR supports. The association of the three hexagons that made up the logo represented the tripartite relationship between Australian scientists, their overseas counterparts, and the catalytic role of ACIAR in bringing them together.

The hexagon has come to symbolise ACIAR, especially for our stakeholders in developing countries, and, for this reason, we have decided to continue to use it in a more modern setting.

Which file format to useEPS (Encapsulated PostScript) files are vector graphics so they can be scaled limitlessly. This is the file format preferred by most professional designers and printers, and the one required for large banners and posters.

TIFFs (Tagged Image File Formats) are the default type when you are using a professional editing package to produce a final image appropriate for publishing. Use TIFFs when EPS files are not available.

JPEG (Joint Photographic Experts Group) is a common file format for use in web and print publishing. It is the format used primarily to compress photographic images, allowing them to transfer original images more quickly across an internet connection. However, the danger is that they can become over-compressed and their quality subsequently reduced. There is also the danger of distorting the proportions of the image. They should only be used for Word or in-house documents.

CMYK is used to describe the four-colour printing process, using cyan blue (C), magenta red (M), yellow (Y) and black (K) inks. The letter K is used for black to avoid potential confusion with blue.

PMS (Pantone Matching System) is an international standard system of ink formulas (equating to percentages of C, M, Y and K) used to specify colour reproduction. It is the most commonly used system in design and printing.

RGB refers to the three colours (red, green, blue) that can be mixed to produce any other colour. RGB is used to describe colour for on-screen applications.

1.2 Obsolete design elements—do not useACIAR has refreshed its secondary design elements. From now on, please do not use the old secondary logos or any of their permutations, such as the ones below.

Also, please do not use the Australian Aid Identifier (Australian Aid with the image of the kangaroo), which ceased to be used after the integration of AusAID into DFAT.

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1.3 Branding for programs and initiatives within ACIARFor programs and initiatives within ACIAR, ACIAR branding must be used. Examples include the Sustainable Intensification of Maize–Legume cropping systems for food security in Eastern and Southern Africa (SIMLESA) program, and the Pacific Agribusiness Research and Development Initiative (PARDI). The individual programs and initiatives should not develop their own branding. The program acronym may be used (provided the full name is spelt out somewhere in the document/material being prepared), but the connection to ACIAR should always be made.

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DO NOT USE THESE OLD LOGOS AND SECONDARY DESIGN ELEMENTS

1.4 Branding for the AIFSRCThe Australian International Food Security Research Centre (AIFSRC) is a special case for branding, since it is recognised as a separate entity within ACIAR. The AIFSRC has its own logo, which should be used for all AIFSRC-funded activities. The AIFSRC logo has been designed to reflect the fact that the AIFSRC is a centre within ACIAR and is made up of the following components:

the hexagon

the words “Australian International Food Security Research Centre”

the original combined aciar/aifsc website (note there is no ‘r’ in the url).

The logo should be used instead of any of the ACIAR secondary design elements, and the same rules for when to use them should apply (i.e. it should take second place to the government logo in corporate situations and official publications, but may be used on its own in non-corporate situations). It may be reproduced in green (PMS 370C) or black.

1.5 Multiple brandingIdeally projects/programs should acknowledge all partners – be they the funding organisation (e.g. ACIAR, DFAT), CGIAR Centres, Australian commissioned organisations, partner-country organisations, private companies, NGOs etc. However, often space does not allow this, so a common-sense and discretionary approach needs to be adopted. ACIAR should be acknowledged (either by name or logo) in all instances, and then other organisations in order of relevance/importance, which will vary depending on the context (type of material being produced, the audience, whether it is being produced for in-country or Australian use, levels of involvement etc.). If in doubt, please contact ACIAR for advice.

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