acme giving tag toolkit · 2020. 12. 7. · giving tag 101 when a shopper purchases a $3.00 give...

A C M E G I V I N G T A G P R O G R A M

G I V I N G T A GM A R K E T I N G

T O O L K I T C h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! P r o g r a m M a n a g e r - M e g a n D o n a h u e - a c m e @ b a g s 4 m y c a u s e . c o m - 6 0 3 . 3 8 0 . 9 3 4 3

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Step 4: Celebrate!

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Checks are sent out quarterly forthe Giving Tag Program, so this is agreat way to raise funds all yearlong.

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WE L COME !acme.bags4mycause.com

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We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents. The information and suggested content is easy to use. Simply copy and pasteany materials that you like into your email program, social media accounts,and more! Quickly and efficiently spread the word to help drive awarenessand donations to your organization throughout the program. As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree suggestions:

You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for yourorganization. Customize the language to fit your needs,or feel free to create your own message!

Utilize the – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.

If you need any other information on the program orassistance in navigating this toolkit, please do not hesitate toreach out to Megan Donahue, call 603-380-9343 or [email protected].

The amount of donations and community connections youcan create are endless and easy. We look forward to

seeing you succeed!

Let's Get Started...

Image Bank

https://freshthyme.bags4mycause.com/https://acme.bags4mycause.com/marketing-toolkit-images-giving-tag/

PR OG R AMOVE R VI E W

Welcome to the ACME Giving Tag Marketing Toolkit! The information and assets provided in thistoolkit can be used to support your efforts in raising donations and awareness all year long foryour organization in the ACME Giving Tag Program.

To bring you success in the ACME Giving Tag Program, we have laid out a four step process:Educate, Communicate, Motivate and, finally, Celebrate!

CONTENT CHECKLIST

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acme.bags4mycause.com

GIVING TAG 101

When a shopperpurchases a $3.00 GIVE

BACK WHERE IT COUNTSBag at any ACME store,

the shopper can nowselect your organization

as the recipient of a $1donation by following

the instructions on theGiving Tag attached to

the bag. Thisopportunity is available365 days a year. All you

need to do is use thistoolkit to

spread the word!

Each month, leadershipat every ACME locationchooses a non-profit tobenefit from the GIVEBACK WHERE ITCOUNTS Bag. Anydonation that is nototherwise directed bythe Giving Tag will besent to this "default"non-profit. You havenot been chosen as thedefault non-profit atthis time, but if you areyou will be notified 30days in advance.

The TagThe Bag

Step 1: EducateStart by educating yourself, yourstaff and your volunteers about the program and this opportunity.Page 03 - 04

Step 2: CommunicateSpread the word! Use our email templates and press release draftsto share the news in yourcommunity.Page 05

Step 3: MotivateIt's GO TIME. Send yoursupporters to the store topurchase the bag and use theGiving Tag to raise funds for your organization!

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Step 4: Celebrate!Checks are sent out whenever you reach $5 in the Giving Tag Program, so this is a great way to raise funds all year long.Page 07

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https://acme.bags4mycause.com/

E D U C A T E

The Giving Tag is a year long fundraisingopportunity to drive donations. With the Giving Tag, shoppers cansupport the community they call homeby directing their $1 donation generatedfrom the purchase of the $3.00 GIVEBACK WHERE IT COUNTS Bag to the non-profit of their choice. Shoppers can simply follow theinstructions on the back of the Giving Tagto select the non-profit they would like tosupport!

ABOUT THE PROGRAM

K N O W Y O U R O P P O R T U N I T Y

HOW IT WORKSUpon purchasing the GIVE BACK WHEREIT COUNTS Bag with the Giving Tag at anyACME, shoppers are directed to: 1. Visit myACMEcause.com within 7days of their purchase. 2. Remove the scratch-off layer on theGiving Tag to reveal the unique identifier. 3. Submit their identifier and select thenon-profit they would like to receive a $1donation - now including you!

Check out our for social mediagraphics, images of the bag with the tag,and more!

Image Bank

If the donation is not directed within 7 days ofpurchase, the donation will be sent to the GIVEBACK WHERE IT COUNTS Reusable Bag Programbeneficiary - the monthly featured non-profitselected by store leadership at the store whereyou purchased the bag.

THE G IV ING TAG

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https://acme.bags4mycause.com/marketing-toolkit-images-giving-tag/https://acme.bags4mycause.com/

S A M P L ES T A F F E M A I L

Dear (Staff/Board/Volunteers), We are so excited to share that (name oforganization) is now participating in the ACME GivingTag Program, which is designed to make it easy forcustomers of ACME stores to contribute to their localcommunity while supporting the environment. This ongoing opportunity can be taken advantage of atany ACME store. All you have to do is purchase a $3.00reusable GIVE BACK WHERE IT COUNTS Bag, follow theinstructions on the attached Giving Tag and we willreceive a $1 donation! This is a great way to support the environment andfundraise for our cause. If everyone on our email listpurchased just ONE bag and directed the $1 donationto us, we would receive a donation of $(how manypeople on your list). Let’s get started! We can begin by sharing the news ofthis opportunity with our friends and family. Call, sendemails and post on social media. The more people wholearn about the program, purchase the GIVE BACKWHERE IT COUNTS Bag and use the attached GivingTag to direct the donation to (name of organization),the more money we will raise. To learn more about this program, please visitacme.bags4mycause.com. Best,(Signature)

E DUCAT E

Start by making sure your staffis fully informed on the

opportunity to maximize yourfundraising efforts later on.

What is the Giving Tag?It is a tool to help raise donations all year long. You can raise

donations at any ACME location through the Giving Tag.Donation checks are mailed quarterly, so it is a great opportunity

to raise funds throughout the year!

What is the difference between the GIVE BACK WHERE ITCOUNTS Reusable Bag Program and the Giving Tag Program?

The Giving Tag Program is an ongoing opportunity for non-profits to raise funds at any time throughout the year.

Supporters can go to any ACME, buy the GIVE BACK WHERE ITCOUNTS Bag and follow the instructions on the Giving Tag to

direct a $1 donation to an organization of their choice. The GIVEBACK WHERE IT COUNTS Reusable Bag Program is an

opportunity for non-profits who are selected on a monthly basisat every ACME location. The selected non-profit in the GIVE BACK

WHERE IT COUNTS Reusable Bag Program is the "defaultbeneficiary" who will receive any donations that are not

otherwise directed by the Giving Tag.

What is the cost of GIVE BACK WHERE IT COUNTS Bag withthe Giving Tag?

The cost of the GIVE BACK WHERE IT COUNTS Bag with the GivingTag is $3.00.

Where do I find the Giving Tag?

The Giving Tag is affixed to the reusable GIVE BACK WHERE ITCOUNTS Bag. These Bags can be found on the designated

reusable bag rack and at various registers.

How did ACME hear about my organization?The ACME Giving Tag Program team conducted a researchprocess to identify, qualify and screen non-profits for this

program. Your organization stood out to us as an incredible non-profit in your local community.

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K N O W Y O U R O P P O R T U N I T Y

T I P # 1


P R O G R A M F A Q s


S O C I A L M E D I AP O S T S

FOR IMMEDIATE RELEASE(Name)

(Name of your organization)(Phone)(Email)

(Name of your organization) Participating in ACME Giving

Tag Program

(City, State) – (Name of your organization), a non-profitcommitted to (description of organization), has begun

generating donations through the ACME Giving Tag Program.

The ACME Giving Tag Program, which launched in August2019, is a reusable bag program that facilitates community

support with the goal to make a difference in thecommunities where shoppers live and work.

When a shopper purchases the $3.00 reusable GIVE BACK

WHERE IT COUNTS Bag at any ACME store, they have theopportunity to direct a $1 donation to a local non-profit by

using the attached Giving Tag. (Name of organization) hasalready begun generating donations through the use of the

Giving Tag.

“(1-2 sentence quote reflecting excitement aboutparticipating in the program),” said (name of your

organization) Executive Director, (name). “(Short quote onhow this donation will help you fulfill your mission).”.

(Name of organization) is a non-profit based in (city,

state). Founded in (year), (name of organization) has(describe efforts in the community since founding of

company). Learn more about (name of your organization)by visiting (website).

For more information on the ACME Giving Tag Program, visit

acme.bags4mycause.com.

S A M P L E P R E S SR E L E A S E

COMMUNI CAT E

We’re excited to share that all ACME stores arenow offering the Giving Tag Program! Every

time a shopper buys the $3.00 reusable GIVEBACK WHERE IT COUNTS Bag at any ACME

store, they can direct a $1 donation to(organization) by using the attached Giving

Tag. Visit your local ACME and pick one uptoday!

We’re participating in the ACME GivingTag Program! Purchase a $3.00reusable GIVE BACK WHERE IT COUNTSBag at any ACME store and use theattached Giving Tag to direct a $1donation to (organization).

Looking for an easy way to go green? Pick

up a few $3.00 reusable GIVE BACK WHEREIT COUNTS Bags at any ACME store. Each

bag helps reduce paper and plastic baguse, and you can use the attached Giving

Tag to direct a $1 donation to(organization). It’s a win-win!

S P R E A D T H E W O R D

T I P # 2Use an image from our to reach more people and boostengagement on social media!

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Image Bank

https://acme.bags4mycause.com/https://acme.bags4mycause.com/marketing-toolkit-images-giving-tag/

C O M M U N I T Y O U T R E A C H P L A N

MOT I VAT EB A G S S O L D = D O N A T I O N $ R A I S E D

The Giving Tag opportunity is ongoing!Customize your communication plan

to maximize donations

T I P # 3


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MonthlySend an email blast to your community to

spread the word

WeeklyPost to social media to encourage your

followers to buy a bag

QuarterlyPublish a press release

to engage the media

Repeat andbe Rewarded


T H AN K Y OURSUPPOR T E R S

Subject: Thank you! ACME Giving TagProgram

Hello,

Thank you to everyone that has visited anACME store, purchased a GIVE BACK WHEREIT COUNTS Bag and used the attachedGiving Tag to direct the $1 donation to(name of your organization)! We’ve raiseda total of $(donation amount) so far.

Whether you’ve bought a bag or helpedspread the word, we couldn’t have done thiswithout you. The money generated throughthis program will help us to (share whatyou will do with the funds raised).

If you haven’t had a chance to pick up a bagyet, don’t worry! The ACME Giving TagProgram runs all year long. All you have todo is purchase the GIVE BACK WHERE ITCOUNTS Bag at any ACME and follow theinstructions on the attached Giving Tag todirect the $1 donation to our organization.

To learn more about this program, pleasevisit acme.bags4mycause.com. Thank youfor your continued support!

Best, (Signature)

R E C E I VE Y OURD ON AT I ON

C H E C K

C E LE BR AT E !

Non-profits participating in the Giving Tag Program who earn $5 or more at any point will be sent their

donation checks approximately 8 weeks after the close of the month in which the funds reaching or

surpassing $5 were raised. Giving Tag Program beneficiaries who earn less than $5 throughout the

year will be sent a donation check with any remaining balance in our account at the end of the year.

You can raise funds all year long by using theGiving Tag attached to the $3.00 GIVE BACK

WHERE IT COUNTS Bag!

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T H A N K Y O U & L E T ' S K E E P G O I N G

T I P # 4Donation checks are sent out bi-annually, so continue to increasedonations any time at ANY ACME location.


R E PE AT AL LY E AR L ON G


P R O G R A M M A N A G E R

M E G A N D O N A H U E

WE'RE HERE TO HELP!

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A C M E @ B A G S 4 M Y C A U S E . C O M

A C M E . B a g s 4 M y C a u s e . c o m

acme giving tag toolkit · 2020. 12. 7. · giving tag 101 when a shopper purchases a $3.00 give...

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