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SGH Presentation | 20 September 2017
Acquisition of Coates Hire
20 September 2017
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SGH Presentation | 20 September 2017
Important notice & disclaimers
2
Basis of preparation of slides
Included in this presentation is data prepared by the management of Seven Group Holdings Limited (“SGH”) and other associated entities and investments.
This data is included for information purposes only and has not been subject to the same level of review by the company as the financial statements, so is
merely provided for indicative purposes. The company and its employees do not warrant the data and disclaim any liability flowing from the use of this data by
any party.
SGH does not accept any liability to any person, organisation or entity for any loss or damage suffered as a result of reliance on this document. All statements
other than statements of historical fact are, or may be deemed to be, forward-looking statements, and are subject to variation. All forward-looking statements
in this document reflect the current expectations concerning future results and events. Any forward-looking statements contained or implied, either within this
document or verbally, involve known and unknown risks, uncertainties and other factors (including economic and market conditions, changes in operating
conditions, currency fluctuations, political events, labour relations, availability and cost of labour, materials and equipment) that may cause actual results,
performance or achievements to differ materially from the anticipated results, performance or achievements, expressed, projected or implied by any forward-
looking statements.
Unless otherwise indicated, all references to estimates, targets and forecasts and derivations of the same in this material are references to estimates, targets
and forecasts by SGH. Management estimates, targets and forecasts are based on views held only at the date of this material, and actual events and results
may be materially different from them. SGH does not undertake to revise the material to reflect any future events or circumstances.
Period-on-period changes that are greater than 100%, less than (100)% or change between positive and negative are omitted for presentation purposes.
Non-IFRS Financial Information
SGH results comply with International Financial Reporting Standards (“IFRS”). The underlying segment performance is consistent with the annual financial
statements and excludes Significant Items comprising impairment of equity accounted investees, investments and non-current assets, fair value movement of
derivatives, net gains on sale of investments and equity accounted investees, restructuring and redundancy costs, share of results from equity accounted
investees attributable to Significant Items, loss on sale of investments and derivative financial instruments, acquisition transaction costs, significant items in
other income, remeasurement of tax exposures and unusual tax expense impacts.
This presentation includes certain non-IFRS measures including Underlying Net Profit After Tax (excluding Significant Items), total revenue and other income,
Segment EBIT margin and Segment EBITDA margin. These measures are used internally by management to assess the performance of the business, make
decisions on the allocation of resources and assess operational management. Non-IFRS measures have not been subject to audit or review.
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SGH Presentation | 20 September 2017
Transaction overview Coates Hire is a market leader in equipment solutions with strong growth prospects
3
Acquisition of remaining
stake in Coates Hire
from equity partners
Seven Group Holdings (“SGH”) has entered into binding agreements with an affiliate of Carlyle Asia Partners II,
a fund managed by The Carlyle Group (“Carlyle”), convertible note holders and certain employees to acquire
securities in Coates Group Holdings Pty Ltd
(“Coates Hire”) representing an economic interest of 53.3% not currently owned by SGH
Purchase consideration for the 53.3% of Coates Hire is $517m
─ Implies 6.5x EV / FY17 EBITDA for 100% of Coates Hire
In the 12 months to 30 June 2017, Coates Hire generated trading revenue of $918m and
underlying EBITDA of $308m
Coates Hire is the largest equipment hire company in Australia and is well positioned to leverage the strong growth
prospects in the East Coast infrastructure and construction markets
Strategic rationale The acquisition continues SGH’s focus on driving growth opportunities and efficient capital allocation in the
business:
− #1 hire equipment company in Australia
− Increases exposure to Australian East Coast infrastructure activity
− Low risk transaction given long involvement and part-ownership of the asset since 2008
− Enhances SGH’s portfolio as the company expands its industrial services business
− Financially compelling acquisition provides 15% accretion in underlying EPS in FY17 on a full year
pro-forma basis(1)
and 91% increase in underlying FCF per share(2)
(1) Based on the underlying result for the 12 months to 30 June 2017 on a continuing operations basis and assuming completion of the Coates Hire acquisition and sale of WesTrac China. Coates Hire financials based on disclosures as per the
2017 SGH Annual Report
(2) FCF is defined as underlying operating cash flow less net capex divided by the weighted number of shares on issue
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SGH Presentation | 20 September 2017
Transaction overview (cont’d) Coates Hire is a market leader in equipment solutions with strong growth prospects
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(1) Based on pro-forma underlying EBITDA for the 12 months ended 30 June 2017, excluding the earnings contribution from WesTrac China. Pro-forma net debt includes Coates Hire net debt of approximately $1,039m as at 30 June 2017 and
includes the receipt of WesTrac China sale proceeds
Funding and expected
financial impact Purchase consideration to be funded by existing cash reserves and undrawn bank facilities
− SGH has significant liquidity through $520m in undrawn bank facilities, $516m in after-tax proceeds from the
sale of WesTrac China and the $420m value of the listed investment portfolio
− SGH pro-forma leverage (pro-forma net debt / pro-forma FY17 EBITDA) maintained at 3.8x(1)
following
completion of the transaction and the receipt of the WesTrac China sale proceeds
Conditions and
expected timing Expected completion of acquisition: 25 October 2017
Completion subject to debt rollover consent from Coates Hire lending group
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SGH Presentation | 20 September 2017 5
(1) Branch network includes storage facilities and maintenance locations of WesTrac and AllightSykes
(2) Based on pro-forma EBITDA for the 12 months ended 30 June 2017, excluding the contribution from WesTrac China. Pro-forma net debt includes Coates Hire net debt of approximately $1,039m as at 30 June 2017 and WesTrac China sale proceeds
Strategic rationale Strengthens SGH’s position as a leading industrial services operator
#1 hire equipment
company in Australia Coates Hire is the leading equipment hire company in Australia, across a range of end markets
Strengthens SGH’s position as a leading provider of diversified industrial services
Diversified across products, customers and end markets
National footprint across >200 branches (1)
Increases exposure to
growing infrastructure
sector activity
Increases SGH’s direct exposure to Australian East Coast infrastructure, a sector which is underpinned by
government spending and committed projects
Coates Hire is a major beneficiary of current activity levels given its position as the largest equipment hire business
Longstanding and deep
understanding of the
Coates Hire business
SGH has a long-standing involvement with the Coates Hire business, having first invested alongside Carlyle and
management in 2008
The acquisition of the remaining 53.3% represents a low risk opportunity to obtain control of an attractive asset
Transaction is not subject to the usual due diligence and integration risks given long history
Enhances SGH’s
portfolio 100% ownership of Coates Hire improves SGH’s portfolio; Industrial Services will contribute ~73% of Group EBIT
Provides an opportunity to generate operational efficiencies:
– Significant funding synergy and savings across the Group
– Integration of WesTrac and Coates Hire improves customer solution offerings and operational efficiencies
Financially compelling 15% underlying EPS accretive on an FY17 underlying continuing pro-forma basis(2)
91% accretive on a FCF per share basis through access to 100% of cash flows
WesTrac China sale proceeds of approximately $516m after tax provides additional liquidity
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SGH Presentation | 20 September 2017
WesTrac 55%
Coates Hire 8%
Media 24%
Energy 9%
Other 4%
WesTrac 40%
Coates Hire 34%
Media 17%
Energy 6%
Other 3%
Strategic rationale (cont’d) Strengthens SGH’s position as a leading industrial services operator
6
(1) Continuing operations only. Excludes WesTrac China
(2) Coates Hire FY17 reported contribution is based on equity accounted share of associate net profit
(3) Coates Hire FY17 pro-forma contribution is based on consolidation of EBIT
$297m
Industrial services: 63% Industrial services: 73%
$415m
FY17 EBIT(1,2) FY17 pro-forma EBIT(1,3)
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SGH Presentation | 20 September 2017
Overview of Coates Hire #1 equipment hire company in Australia
Australia’s largest equipment hire and solutions provider
− Approximately 4x larger than the nearest competitor
− Strong market brand awareness and preference
− Highly diversified end market exposure and customer base
Operates a network of over 200 branches nationwide
− Network / brand / people / customers allows Coates Hire to flex
in the right places
Strongly leveraged to growth from Australian East Coast
infrastructure and construction markets
− NSW and VIC businesses continue to perform well with revenue
up ~15% in both states to Jun-17
− Group revenue up 5% YoY to Jun-17 with EBIT margins
increasing from 11% to 15%
− Fleet relocation, cost control, price realisation and branch
rationalisation initiatives yielded a 46% growth in FY17 EBIT
Strategic initiatives in place to drive future profitability
− Renewed focus on turnaround time to enhance fleet utilisation
− Investment in data and digital to drive customer satisfaction and
business efficiency
− Establishment of a centralised customer contact centre
− Establishment of a new transport management system to drive
efficiencies across the branch network
Further opportunities to enhance value by improving time
utilisation, pricing, and cost efficiencies
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COATES HIRE’S PRODUCT RANGE
Access Generators & Power Distribution Materials Handling Tools & Equipment
Air & Air Accessories Industrial Tools & Equipment Portable Buildings & Toilets Traffic Management
Compaction Ladders & Scaffold Propping Training (RTO)
Concrete & Masonry Landscaping Pumps & Fluid Management Trucks, Vehicles & Trailers
Earthmoving Lift & Shift Shoring Welding
Floor and Cleaning Equipment Lighting
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SGH Presentation | 20 September 2017 8
Achievements in FY17
Improved safety with a reduction in LTIFR of 48% over FY16
Assets on hire continue to reach new highs with Jun 17 at 55.7%,
2.2% above pcp
FY17 average daily sales were higher than budget and prior year;
achieved with lower headcount and reduced network footprint
Profitability has been restored to the business with a $70m
turnaround in PBT from FY16
Debt reduction achieved while growing revenue:
– Completed $75m mandatory repayment of senior debt by Apr 17
– Two months and $18m ahead of budget
EBA in place for next 3 years
– 1.5% increase each year in 2018 and 2019
– Certainty of employment conditions until 2020
Changes in FY17
Resized the business:
– Completed fleet size reductions after the resources boom with
$719m of original cost assets disposed over the last three years
– Fleet now appropriate for the market
– Reduced headcount in July 2016 with average heads for FY17
down 10% on FY16
Movement of equipment from WA to East Coast is complete
Customer Contact Centre in place in the North BU
Updated business strategy rolled out across the business
Reshaped the ELT in August 2017 to focus the business on product
category management and driving alignment between sales and
operations
Coates Hire key highlights FY17 Achievements and changes
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SGH Presentation | 20 September 2017 9
Safety first Zero harm
Annual Lost Time Frequency Rate (Rolling 12m)
as at 30 June 2017
Annual Total Recordable Injury Frequency Rate (Rolling 12m)
as at 30 June 2017
Safety measures are moving in the right direction
But still work to do with further reductions targeted in FY18
LTIFR has reduced by 48% since FY16
TRIFR has reduced by 22% since FY16 For
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SGH Presentation | 20 September 2017
Coates Hire’s strategic pillars driving long-term success
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Driving Growth and Returns Through the Cycle
Sustainable profit delivered safety
PEOPLE
Right People
Right Structure
Customer
Centric and
Commercial
Data driven insights into category and product decisions
A workplace culture that values leadership, trust, learning, teamwork, execution discipline and courage
Deep market and customer analysis to drive future investment decisions and enhanced customer experience
Investing in capabilities of the business – data capabilities; online channel; category managers; digitisation
CUSTOMER
Valued
Prioritised
Profitable
PRODUCTS &
SERVICES
Understand
our markets
and provide
profitable
solutions
REVENUE
MANAGEMENT
Market
Relevant,
matched to
value
proposition
BRAND
Recognised
Relevant
Understood
OPERATIONAL
EFFICIENCY
National
Consistent
Agile
Connected
Financial Targets Non-Financial Targets
Geographic Footprint Profitable Markets and Products Prioritise Profitable Customers
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SGH Presentation | 20 September 2017
Major initiatives in FY18 and beyond
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(1) Rental market growth based on IBISWorld estimate for machinery and scaffolding rental growth, October 2016
Reinvestment in the
business $143m in net capital expenditure budgeted in FY18 up from $64m in FY17
Long-term purchasing arrangements with OEMs to improve “whole of life” ownership costs
Additional operational spend of $10m in FY18 for improvement initiatives (refer below)
Turn Around Time (TAT) Management and delivery of People, Process and Technology capabilities
Aimed at improving the time an asset spends between being “Off Hire” and being made “Available for Hire”
Customer Contact
Centre (CCC) Improving consistency in process and customer experience
Ultimately assisting in the drive to optimise fleet utilisation
Creating a foundation for transition to digital with real time fleet data
Transport New Transport Management System to improve transport efficiencies across the branch network
Data analytics to provide insights to drive better negotiated contracts and rates with external suppliers
Digital Development of an online channel to meet customer demands
Streamline processes to drive efficiencies throughout the business including capabilities for fleet optimisation and
enhanced analytics
Culture Focus on workforce engagement, reduced turnover, training and leadership
Redefining culture to align to achieving strategic objectives
Market Focus on growing market share in a buoyant rental market
Projected market growth of 3.1% per year from FY17 to FY22(1)
Network Looking at opportunities to open branches – Weipa and Grafton have been successful in FY17
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SGH Presentation | 20 September 2017
Supportive market outlook Positive outlook for infrastructure projects
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Coates Hire set to capture further upside
Strong growth in infrastructure activity on the Australian East Coast has improved demand for construction equipment and heavy machinery
Further upside to be captured given that peak investment for committed projects is expected to occur in 2020 / 2021 with further projects to emerge
Source: Deloitte Access Economics Investment Monitor June 2017
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SGH Presentation | 20 September 2017
Coates Hire outlook underpinned by major long-term projects
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1 Barangaroo 2 WestConnex 3 Pacific Highway 4 Melbourne
Metro Rail 5 Arrium Bauxite
Weipa
Type Construction Road Infrastructure Road Rail Mining
Commence Jan-12 Mar-16 Jul-16 Jan-18 Mar-16
Finish Jan-20 Jun-20 Dec-21 Dec-23 Dec-18
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Diversified business model
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Diversified end markets with strong leverage to
infrastructure market
Diversified blue chip customer base 1 2
(1) Based on FY17 results
More than 17,000 customers
No single customer represents more than 3% of revenues, with the
top 100 representing < 40%(1)
FY17 sector revenue split
Oil & gas 7%
Mining & resources (production)
10%
Mining & resources (development)
6%
Industrial maintenance
6%
Events 3%
Commercial & manufacturing
12%
Engineering & Construction
34%
Residential 4%
Non-residential 13%
Government 5%
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SGH Presentation | 20 September 2017
Strong fleet metrics and utilisation rates, enhancing return on invested capital
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1 2
Targeted capex investment program...
Fleet on hire experiencing positive trends
…supported by data driven disposals program
Efficient return on invested capital via reduction in
redline equipment and improved turnaround time
3 4
–
20.0
40.0
60.0
80.0
100.0
120.0
140.0
Jul-16
Aug-1
6
Sep-1
6
Oct-
16
Nov-1
6
Dec-1
6
Jan-1
7
Feb-1
7
Mar-
17
Apr-
17
May-1
7
Jun-1
7
(YTD Actual capex approvals $m)
0
25
50
75
100
125
150
Jul-16
Aug-1
6
Sep-1
6
Oct-
16
Nov-1
6
Dec-1
6
Jan-1
7
Feb-1
7
Mar-
17
Apr-
17
May-1
7
Jun-1
7
(YTD Actual Disposals $m)
27.6%
23.5% 23.0%
22%
24%
26%
28%
30%
Jun-15 Jun-16 Jun-17
47.4%
53.5%
55.7%
42%
44%
46%
48%
50%
52%
54%
56%
58%
Jun-15 Jun-16 Jun-17
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SGH Presentation | 20 September 2017
Coates Hire benefiting from positive market trend
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Trading revenue ($m) Underlying EBIT ($m)
Underlying EBIT margin
22.5%
17.2%
11.4% 11.1%
15.5%
FY13 FY14 FY15 FY16 FY17
279
188
104 97
142
FY13 FY14 FY15 FY16 FY17
1,241
1,095
919 873 918
FY13 FY14 FY15 FY16 FY17
+5%
+4ppts
+46%
534
432
310 267
308
230
84 79 125
64
FY13 FY14 FY15 FY16 FY17
EBITDA Net capex (excluding UK)
Underlying EBITDA & net capex ($m)
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SGH Presentation | 20 September 2017
Pro-forma financial impact
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SGH financial profile – pro-forma impact(1)
(1) Financials only include continuing operations. FY16 and FY17 numbers include income from associates
(2) Based on the underlying result for the 12 months to 30 June 2017 on a continuing operations basis and assuming completion of the Coates Hire acquisition and WesTrac China sale are completed
(3) FCF defined as operating cash flow less net capex divided by the weighted number of shares on issue
(4) Pro-forma net debt calculated as SGH pro-forma debt less pro-forma cash and cash equivalents as at 30 June 2017, Coates Hire net debt of approximately $1,039m, and the receipt of WesTrac China sale proceeds
Pro-forma financial impact (FY17)
15% underlying EPS accretive on FY17 continuing
pro-forma basis(2)
91% accretive on a FCF / share basis through access
to 100% of cash flows(3)
Pro-forma net debt / pro-forma FY17 EBITDA maintained
at current level of 3.8x(4) following transaction completion
Strong deleveraging expected given cash flow profile
of combined business
Reported Pro-forma
FY16 FY17 FY16PF FY17PF
Revenue 2,237 2,282 3,110 3,193
Growth (%) (pcp) 2.0% 2.7%
Other income 70 52 68 55
Share of results from equity
accounted investees 90 121 86 98
Operating expenses (2,092) (2,127) (2,698) (2,735)
EBITDA 305 328 566 611
EBITDA margin (%) 13.6% 14.4% 18.2% 19.1%
Depreciation & amortisation (33) (31) (202) (196)
EBIT 272 297 364 415
EBIT margin (%) 12.1% 13.0% 11.7% 13.0% For
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SGH Presentation | 20 September 2017
Acquisition funding
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(1) Coates Hire cash and debt as at 30 June 2017
Purchase Price Purchase consideration of $517m for 53.3% economic stake not owned by SGH
Funding
Purchase consideration to be funded via:
─ Existing cash / undrawn debt facilities
─ Expected proceeds of approximately $516m after tax from the sale of WesTrac China
Debt
SGH will assume Coates Hire’s cash of $48m(1) and Coates Hire’s debt of $1,087m(1)
Transaction is contingent on bank rollover consent
If satisfactory waivers cannot be obtained, SGH may seek to refinance the debt
Timing Expected acquisition close: 25 October 2017
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SGH Presentation | 20 September 2017
Trading update and outlook
19
Coates Hire
Poised to benefit from
infrastructure activity
Coates Hire is expected to continue to benefit from branch rationalisation and fleet redeployment undertaken in the prior year, together with
price realisation strategies as the New South Wales and Victoria infrastructure projects are delivered
Strong start to FY18 Strong start to the FY18 financial year with July and August tracking ahead of both pcp and YTD budget, with the market remaining
buoyant, driven by strong growth from the Australian East Coast infrastructure and construction markets
Coates Hire guidance Underlying FY18 EBIT on track to achieve growth of 10% on FY17
SGH
WesTrac continuing to
benefit from mining
production cycle
WesTrac’s strong parts performance is expected to continue while service revenues will be impacted by ongoing cost reduction programs
including insourcing of maintenance work being undertaken by some customers
Product sales in the mining market are anticipated to remain subdued; however there has been an increase in forward orders coupled with
extended lead times from Cat, signalling an impending fleet renewal cycle
Energy assets well
positioned in East Coast
Earnings from Beach Energy are expected to increase with production to be maintained near record levels in FY18 as demand strengthens,
driven by the current East coast gas shortage
Media to deliver ongoing
TV ratings performance
Seven West Media should benefit from Commonwealth Games broadcast to underpin its robust TV market share growth in a challenging
advertising market. Publishing trends are set to continue with targeted costs reductions to offset the uplift in AFL costs.
Assuming a similar television market outcome, Seven West Media FY18 EBIT is estimated to be 5 per cent down on FY17
Strong start to FY18
Strong start to the year for WesTrac in July and August, reflecting the core demand of the mining production cycle and East Coast
infrastructure
Sale of WesTrac China is expected to complete in October subject to regulatory approval from MOFCOM
Group EBIT guidance SGH provided guidance at its annual results announcement on 22 August 2017 that FY18 underlying EBIT from continuing operations is
expected to be 5-10% up on FY17
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SGH Presentation | 20 September 2017
Appendix
20
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SGH pro-forma balance sheet
21
Basis of preparation:
- Acquisition calculated as a step acquisition with an assumed 30% control premium in accordance with AASB 3 Business Combinations
- Goodwill on acquisition subject to change within 12 months of transaction close pending finalisation of detailed purchase price accounting
- The step acquisition will result in the recognition of a ~$47m gain in the Group's FY18 P&L due to the remeasurement to fair value of the Group's existing 46.5% equity accounted interest
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SGH Presentation | 20 September 2017
SGH pro-forma free cash flow
22
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SGH Presentation | 20 September 2017 23
Branch network overview Coates Hire tailors its branch model based on location and customer needs
#1 Generalist branch structure #2 Hub and spoke structure #3 Project site facilities
Typically used in regional areas that do not have sufficient scale for hub branches
Larger branches which are stocked to cater for regional needs
Will typically include a broad range of equipment across all categories
Typically adopted in metro regions to ensure efficient coverage and use of space
Multiple non-specialist 'spoke' stores set up in strategic, highly visible locations and stocked with non-specialist equipment
– Target market is smaller contractors, tradesman and retail. However, also services major customers with projects within their geographical territory
Large specialised 'hub' facilities created to support spoke branches with specialist equipment and service major customers
– Generally located in less visible locations, but with access to major transport routes
– Target customers include larger construction, engineering clients
For certain large customers / projects, Coates Hire will establish a project facility on the customer’s site to service their key needs
Typically these sites are for large engineering or mining projects which require a high level of product expertise / service capability, and broad range of equipment to be located on the site
Dedicated Coates Hire personnel are on hand to assist the customer and provide training where needed
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Broad range of product, largest fleet and wide end market exposure
Continuous investment in new equipment means Coates Hire has broadest range and largest fleet in Australia, including special ised equipment to
meet specific mining, LNG and infrastructure market requirements
Focus on highly flexible fleet, which can be used across multiple end-markets
Maintains strong partnerships with only the highest quality equipment manufacturers
The fleet is rigorously maintained to the highest standards through a customised integrated equipment management system
With >200 branches, Coates Hire has the logistics capability and infrastructure to deliver equipment to locations anywhere in Australia
A team of dedicated product specialists providing quality advice
Overview of product offering Coates Hire has the broadest range and largest fleet in Australia
Access Air and air
accessories
Compaction Concrete and
masonry
Earthmoving Floor and
cleaning
equipment
Generators
and power
distribution
Ground
equipment
Industrial tools
and equipment
Ladders and
scaffolding
Landscaping Lift, shift and
propping
Lighting Materials
handling
Offshore Tools and
equipment
Pumps and fluid
management
Site
accommodation
Traffic
management
Welding
Trucks, vehicles
and trailers
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SGH Presentation | 20 September 2017 25
Fleet management cycle Comprehensive strategy across the full equipment life cycle
Hire fleet investment
Formalised hire fleet investment process
which provides an approval framework
for new purchases
Process includes an assessment of
operational opportunity and financial
profile of investment
Final investment approved by CEO/CFO
#1
Fleet procurement
Full technical and commercial
assessment
Detailed tender processes
Strong, long-standing relationships with
key suppliers provides a competitive
advantage for Coates Hire
#2
Fleet monitoring
Regular monitoring of key KPIs: dollar and time utilisation, slow moving
and underperforming assets, capital returns
Regular reports generated, summarising areas of underperformance,
to ensure problems can be quickly identified and addressed
Relocation of underperforming assets to areas of higher demand
#3
Disposal
Equipment which is uneconomic to
maintain is disposed of through a
number of market channels
Dedicated disposal managers ensure
strong commercial outcomes
#5
Fleet maintenance
Coates Hire’s ‘RUSC’ program is a
leading maintenance program in the
industry
Assets undergo a detailed fleet
inspection after each hire
Regular scheduled services are
undertaken in accordance with the
RUSC program
#4
#1
Hire fleet
investment
Fleet
procurement
#2
#3
#4
#5
Fleet
monitoring
Fleet
maintenance
Disposal
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SGH Presentation | 20 September 2017 26
Customer value proposition Unmatched brand, product and service offering
Our vision: right equipment, right place, right time
Branch network
Unmatched branch network of >200 branches
Enables Coates Hire to service the entire Australian market
National offering Formal national account management teams
to manage and meet demand from major customers for national agreements
Market expertise
Broad sector and project coverage with over 130 years industry experience
Track record of partnering successfully with customers on projects across various markets
Equipment range and
availability
Largest hire fleet of equipment in Australia
~340,000 individual pieces of equipment covering general hire and special project needs
Transportation offering Ability to co-ordinate logistics of transporting
equipment to customers’ sites Project site facilities
Broad range of project site facilities that provide unparalleled service levels
Ability to tailor a project site facility to meet customer site-specific requirements
Integrated equipment
management
Industry leading equipment management system, ensuring equipment has been maintained to the highest safety standards
Safety, environmental
and compliance ISO accreditation in health, safety, quality
management and environmental compliance
Product expertise
National product teams
Dedicated team of Product Specialists trained to support customers and internal staff
Training – RTO
Provides customers with a Registered Training Organisation for their training requirements nationally
Compliant with relevant legislation
Specialist engineering
solutions Engineered solutions for shoring, propping and
water management Industrial shutdowns
Provides fleet and asset management services for any industrial operation
Clear industry leader
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SGH Presentation | 20 September 2017 27
Equipment rental industry structure and trends Coates Hire well positioned as a national industry player
Industry structure: highly fragmented with national scale
Fragmented market Fragmented with a limited number of players of scale
Advantages of scale
Coates Hire footprint:
– Extensive branch network; rental fleet spanning > 20 product categories and > 7,500 models of equipment
– Service capability to comply with manufacturers standards and meet customer requirements for reliability and safety compliance
– Specialist product capabilities, such as dewatering and shoring, delivered through systems, people and processes
Limited financial capacity
of competitors
Financial resources allow Coates Hire to respond to market opportunities and compete strongly
Key trends: customers increasingly amenable to rental equipment and preference for single provider with broad range
Customers want a single
rental provider
Larger customers continue to look for a single, national provider of equipment
– Coates Hire has established national agreements and experienced national account management teams serving
major customers
Customers need a broad
product / service offering
The prevalence of larger mining, energy and infrastructure projects in Australia will favour rental providers who can offer a full product suite
and associated services to their customers
Coates Hire is one of the few companies with the fleet size and financial capacity to service projects of this scale
Health and safety Customer focus on health and safety is influencing customer decision-making
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SGH Presentation | 20 September 2017
Overview of SGH structure Diversified industrial services and investment group
28
Business
Australia
Caterpillar dealer in
WA NSW and ACT
Industrial lighting,
pumps, generators
FY17 EBIT
contribution
(Pro-forma)(2)
Minimal
Business
description
Listed Investments
Property Investments
Diversified Media
(Broadcast, Publishing
and Digital)
Diversified
Oil & Gas
Strategic
position
#1 equipment solution
company in WA , NSW
and ACT
Supplies one of the world’s
broadest ranges of lighting
towers, pumps, generators,
engines and compressors
Australia’s largest
diversified media
company
Uniquely positioned to
take advantage of the
Australian East Coast
gas shortage
Listed portfolio: Store of value
and liquidity for the Group
Property portfolio: Proven
ability to create value through
realisation of property assets
Diversified
investments
Seven Group
ownership 100% 100% 41%
SGH Energy 100%
Beach Energy 23% 100%
Industrial services(1) Media investments Energy Other investments
40%
17% 6% 3%
(1) Pro-forma for sale of WesTrac China; expected to complete by October 2017
(2) Based on Segment EBITDA for the 12 months ended 30 June 2017. Segment EBITDA comprises profit before depreciation and amortisation, net finance expense, income tax and significant items. WesTrac Australia segment results have been
reduced in relation to the elimination of sales to Coates Hire. Media investments comprise investments accounted for using the equity method and financial assets fair valued through other comprehensive income. Excludes AllightSykes given
the negative contribution from the segment
34%
Industrial and general
equipment hire
Largest equipment hire
company in Australia
100%
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