acquist credentials

Acquist Marketing &Information Solutions

2Acquist Marketing & Information Solutions Pvt Ltd

Acquist = Acquisition (latin)

At the heart of Acquist is maximising customer acquisition for clients

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About Acquist• Mumbai (India) headquartered Marketing Consultancy Provider• Senior professionals with over four decades of combined experience in

direct marketing and mainly data focused targeting. • 40+ member in house team with experience in running integrated

marketing programs for clients across verticals• Presence in Delhi, Bengaluru and Kolkata

Acquist Marketing & Information Solutions Pvt Ltd

Acquist Marketing & Information Solutions 4

Business Verticals Overview

Lead GenerationDelegate Acquisition

Inbound Response DeskEmail /SMS /Whatsapp Mktg

Direct Mailing

Data Cleaning & MaintenanceDB Buyout & Rental

Nomination Process for Awards

Data Collection & ProfilingAward Evaluation Process

Creatives & DesignDigital Campaign

Events & Activations

Pre Sales Process Information Mgmt Marketing Process Outsourcing


Acquist DatabaseAcquist B2B Database divided as below:• Large Companies typically above 500 cr or equivalent surrogates along with decision

makers with respect to Management, IT, Finance, Marketing and Operations mapped• Over 8 lakhs + SMEs in India's top 10 cities. Lakhs more mapped in smaller cities

and SME hubs• Specially database being built of categories like emerging businesses, start ups etc

Some other features– Track on number and locations of offices in India for companies– Line of Business specification (as detailed as possible) – Importer/Exporter tagging– Government Organisation Database– MNC database. Tracking on newly entered MNCs in India– Education/Universities Database

Note: Any database with specific criteria can also be created depending on client requirements

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Acquist Database: Large Enterprise Counts


Location Companies CEO/CEO Level &above

CFO level &above

CIO/CTO level &above

Mgr IT up to CIO/CTO level

Mumbai 4181 11760 3901 3732 9402Delhi 4068 10912 3768 3283 9153Bangalore 1793 5027 1626 1592 4482Chennai 1435 3740 1296 1170 3007Hyderabad 871 2528 718 706 1972Kolkata 395 1027 356 292 586Pune 285 709 240 218 640Ahmedabad 122 380 118 87 183

Total 13150 36083 12023 11080 29425

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Acquist Database: HNI segment


CityUltra HNIs Mass Affluent Retail Investors

(C)Total

Dollar Millionaire (A)

Profile(B) HNI Counts

Mumbai 31762 74051 100435 206248

Delhi NCR 22902 65627 98625 187154

Bangalore 14018 28960 47828 90806

Kolkata 8488 18820 26582 53890

Chennai 8429 21653 31290 61372

Hyderabad 5108 18506 26724 50338

Ahmedabad 3883 12710 19836 36429

Pune 3681 10840 16932 31453

Coimbatore 1600 4002 6474 12076

Ludhiana 1492 3970 6402 11864

Pan India 16918 135753 239784 256141

Class Individuals with Investible Surplus of A Investible surplus = INR 5 Crs & above B Investible surplus = INR 1-5 Crs C & D Investible surplus = INR 10 lakhs – 1 Cr

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Acquist DatabaseSME/Emerging Companies

Distribution city wise of emerging segment in top 8 cities. Over 1.8 lakh companies between 50 cr – 500 cr which are profiled. Raw Data of over 2.5 lakh companies in these cities.


MumbaiDelhi NCRChennaiAhmedabadBangaloreKolkataHyderabadPune

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Acquist DatabaseSome Facts

SME/Emerging Companies– Distribution city wise of emerging segment in top 8 cities– SME assumed to be above 10 cr and below 500 cr approx– Separate counts available for tagging such as Exporters/Importers/MNC etc


Location No. of BusinessMumbai 250793New Delhi 217480Chennai 81749

Ahmedabad 79983Bangalore 77483Hyderabad 60530Kolkata 53640Pune 37927Rest of India 301654


NRI DatabaseCountry Emails

UAE 1,28,979

US 3,10,066

Egypt 39,723

Philippines 27,383

UK 1,67,180

Singapore 34,485

Nigeria 22,357

Sri Lanka 12,282

Australia 1,02,270

Canada 1,21,564

Malaysia 31,144

Lebanon 1,141

Total 392,349


Pre Sales VerticalThe challenge today's marketers face range from the huge pressure on everyday generation of fresh leads to capturing the attention span of the end customer in a matter of 15 to 30 seconds to finally delivering a marketing campaign within a well defined ROI matrix.

Acquist team helps in generating qualified, measurable, ROI focused leads. Services include:• Lead Generation through Outbound Calling• Delegate Acquisition (for all sort of events/conferences)• Inbound Response Desk• SMS/ Email/Whatsapp Marketing• Targeted Direct Mailing


Information ManagementWho my prospect is & how do I reach him

How do I get detailed Information about my prospect – in depth profiling e.g: current solution used, future requirements etc

Once I have information how do I keep it updated?

Acquist with its team of experts helps in ensuring you have the latest and most indepth information about your prospect

Services offered include:• Data Cleaning & Maintenance (Includes Email id cleaning)• Database Buyout & Rental• Nomination Process for Awards• Data Collection & deep Profiling• Award Evaluation Process


Marketing Process OutsourcingAcquist works to deliver a complete marketing experience integrated with data services:

1. Creatives & Design: Mailers, Emailers, Event Collateral etc 2. Digital Campaign: Website, SMM, SEO, Digital Banners etc

3. Events & Activations: Event Management

4. Customised Properties to associate with for client.


CASE STUDIES

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ClientsRetainer Programs for

– Cushman & Wakefield (Commercial & Residential teams)• Lead generation using mainly targeted electronic mailers • Executed on HNI data which is an offshoot of the B2B database• Lead Generation Program to fix appointments with below for corporate • requirements:

– Admin Heads– CEOs– Onwers/Proprietors etc

– HDFC Realty (Residential)• Lead Generation using electronic mailers & outbound calling• Dedicated Desks to provide:

– Appointments for the Advisory team– Appointments with HR Heads of large companies



ClientsLead Generation programs for:

I H S (target includes COO, Head of Planning, Head of Production etc)• Lead Generation to fix meetings with SME sector for standard based Product• Lead Generation exercise to target decision makers from the Oil & Energy &

Defence sector • For large companies & PSUs.

Sproxil ( Brand Managers/ Sales Head, Trade Marketing targeted). • Heads of Branding, Trade Marketing, Sales targeted.• Outbound calling based lead generation program• Companies above 100 cr targeted

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ClientsLead Generation program for –

– Goyal Properties (Residential)• Lead Generation using electronic mailers, Direct Mailers & outbound calling• Dedicated Desks to provide:

– Appointments for the Residential team

Lodha Group (Residential)• Lead Generation using electronic mailers & outbound calling• Target – 60 site visits in a day for property worth 2.5 Cr• Dedicated Desks to provide:

– Appointments for the Residential team

Acquist Marketing & Information Solutions

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Digital India SummitClient: BCCL Group (ET Now & Times Now)Digital India Summit:This was India’s First Information communication Technology Forum that aims to transform India into a digitally empowered economy

Acquist Deliverables :

Diverse audience of over 250+ per track for each of the 9+ tracks spread across 2 days

Acquist delivered in a period of 3 weeks an audience of over 750 relevant unique audience points spread across the 2 days

Contacts who were built, contacted & who attended the program include: Top Ranking Government Officials Senior profile individual from Corporate India SMEs in the space Entrepreneurs & Startups


ClientsET Now - Cisco Technology Awards :This event was organized by ET Now to felicitate IT-ITES companies for achieving success using the technology of CISCO with respect to “The Internet of Everything” Acquist Deliverables :

– Gather nominations from across industries & organisation• Over 100 nominations received from organisations including sizable

chunk from government sector (Police Department, Municipal Corporations, various Ministries, Defence organisations etc)

• Nominations vetted for completeness• Nomination Seeking Period: 4 weeks

– Generate an audience of top CIOs/CTOs for the Awards night• An audience of 100 + top CIOs/CTOs/IT Decision Makers was got by

Acquist in under 2.5 weeks

Clients ET NOW Financial Inclusion Dialogue in association with Amdocs:This event was organized to bring together leaders from banking and financial institutions, regulatory bodies, government, IT and Telecom sector in a bid to ideate and pave the way forward for India’s financial inclusion agenda

Acquist Deliverables : Approx 100 audience generated comprising of CxO and senior level individuals

from Medium to Large companiesContacts who were built, contacted & who attended the program include: Top Ranking Government Officials Top CXO level people from across the industries


Clients• ET Now & Dell presents “Building Future Ready Enterprises”.This event was organised to know the power of making your business future ready with a paradigm shift as technology is constantly changing business and business is therefore changing Technology.

Acquist Deliverables : Data built & selection of target group. Approx 35 audience generated comprising of top CIO’s, CTO’s of the companies

in 2 weeks.

Clients Purvankara An exclusive knowledge session on upcoming property projects for Non resident Indians in Dubai

Acquist Deliverables : Data building & selection of target group Acquist was responsible for outbound calling to prospect in Dubai & inviting them

for the event


ClientsONGC Videsh Limited

– Urja Sangam 2015: Shaping India's Energy Security: An energy conclave graced by the Hon’ble Prime Minister Mr Narendra Modi

– Acquist was responsible for:• Database Collation & Management• Database Build • Foreign party & Panelist Collation & Coordination• Universities & Educational Institutes Information Build, Reach Out program &

Coordination• Contacting all prospects in order to invite and confirm them for the event

– Contacts who were built, contacted & who attended the program include:• Top Ranking Government Officials• Top Universities (Faculty & Top Mgmt)• Top Corporates (Energy & related sectors)• Top PSUs• Media, Economists, Think Tanks etc

ClientsET Now – ICICI NRI of the YearThis event was organized to felicitate Non resident Indians for their contribution towards the growth of India & its economy.

Acquist Deliverables : Acquist was responsible for selection of target audience and data building

processes.

200 audience generated comprising of CXOs, international operations heads and

senior level individuals from Large and medium sized companies.

Audience generation period of less than 9 days

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ClientsVodafone CxO Knowledge Session :This event was organized by Vodafone to invite Top Corporate professional wherein the chief guest\speaker was Chetan Bhagat

Acquist Deliverables : Mumbai: Approx 200 audience generated comprising of CxO and senior level

individuals from Medium to Large companies in 2 weeks.


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ClientsVodafone India (Enterprise Business)

Vodafone Ready for the Big League: 20000+ data point identification & Deep Profiling program targeting SMEs between 50 cr-500 cr across country

This project was about identifying & recognizing SMEs which have grown as well as show promise as being path breakers in their fields in the years to come.

Acquist Deliverableso To identify persuade & select forms from SME’s between the size 50 cr – 500 cr in a

challenging deadlineo Over 20k+ forms collected from SMEs pan India o Forms collected from December 2014 – February 2015. o Forms were collected using Acquist database, o tele agents, Feet on Street personnel and market o informationo Acquist was also responsible for shortlisting theo top 200 companies from the collected forms and o then further shortlisting of the top 50.



ClientsPhilip Kotler Center for Advanced MarketingAcquist performed an end to end job when it came to the Philip Kotler Marketing Forum, Bengaluru 2014.This included:• Digital, Onground Marketing & PR• Event Creatives & Production• Event Set Up• Travel Coordination & Management• Audience Generation: Generating an audience of 350+ paid corporates (paying an

average of INR 20k per corporate) and 300+ students (paying an average of 2.5k per student)

• Onground Coordination

Digital Marketing WorkshopAbout the event: Focused 2 day paid workshops aiming to teach participants about necessary skills needed with respect to all aspects of digital marketingMethods taught are those which businesses can use to grow their business in an economical & ROI centric way.

Conducted in: Mumbai, Pune, Delhi, KolkataUpcoming Events in May: Mumbai & Delhi

Profile of Attendees: Group of 35-40 SMEs & Entrepreneurs. Senior professionals of companies who are moving away from traditional marketing and who want to learn about digital marketing.

29Acquist Marketing & Information Solutions

Clients

Empower through Knowledge