acrbojunmag2013
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Association of Computer Repair Business Owners MagazineTRANSCRIPT
The Owen Lea Foundation….
Let’s Make A Difference!
Association of Computer Repair Business Owners…Now over
4,500 members!
ACRBO MAG
WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales
ISSUE 017 |June 2013
“Persevere…because on the road to
success there is never a crowd on the
extra mile!” via Charity Gibson
Have Faith In Your Marketing Plan
Marketing Plans and Strategies
Marketing To Gain Customers
Small Business Marketing Techniques
3 Common Website Errors
7 Sins in SEO Copywriting To Avoid
News
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14
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19
23
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Association of Computer Repair Business Owners
CONTENTS
Contribute
ACRBO
Are you a writer? Do you enjoy writing down your
experiences?
Would you like to be able to contribute each
month regarding your business model and give tips
to other business owners?
If so feel free to contribute to the magazine. Credit
is given to all writers in the form of links to your
website or any other way you would like.
Share your experiences!
Prevent ID Theft On Childern
E Evolution of Remote Server Monitoring
28
30
Welcome to the latest edition of the
Association Magazine. I'd like to welcome
our new contributors this month.
We look forward to bringing you more articles this coming year that can help you grow your business. Lastly I’d like to congratulate you for investing your time to educate yourself by reading this magazine. We are proud to be able to help all our readers, and look forward to serving you for many years to come.
Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: [email protected]
ACRBO Magazine Fredericksburg Virginia
Advertising enquires: Send an email to [email protected]
Contribute articles: If you would like to be a contributing author for the magazine then send an email to [email protected] and let us know what you would like to write about. Copyright 2013 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher
ACRBO Magazine
Director: ACRBO [email protected]
Contributors Various experts in their fields
The instructions and advice in the
Magazine is for entertainment purposes only. The creators, producers,
contributors and distributors of the ACRBO Mag disclaim any liability for
loss or lack of results from following the advice expressed herein
Should I offer Web Design as a service? I think the first question is….”Can you do web design?”….Obviously most owners can to some extent but do you really feel proficient enough to make that a service you can do on your own? If not but you still feel like you would like to offer that service then you need to find a person to outsource that type of thing to. I would not hand over the customer but have it be your customer and you handle the entire transaction. Pretty much like being a project manager. Dan ACRBO
I think I am going to have to close our shop and go back to being a mobile repair shop. Too many months without enough business and cutting into savings is not an option. Congrats…At least you did not wait until it was too late and you are entirely in debt to make that decision. Nothing wrong in going back to a mobile service or any other type of service. You know your business better than anyone and it’s your call to make..Best of luck. Dan ACRBO
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ACRBO inbox
ACRBO 6
Have a question? If so email it do
[email protected] and we will be glad to
answer it.
It can be business related pertaiing to
marketing, setting up your business, growth of
your business or anything you can think of.
With 2012 ending the Association has shown that
Do You Market
Your Business Here are just a few things that you should be doing weekly/monthly
Customer Follow-Ups
Newsletters
Social Media Postings
Blogging
Updating Web Site
Are you doing these on a continual basis? If not why?
This month’s winner will receive the eBook “MSPorFail”. We will randomly choose a winner and e-mail the winner. Just send an email to [email protected] and in the Subject line put: WinBook Last Month’s winner is J David Sims owner of Carolina Computer Concepts
ACRBO 8
ACRBO 9
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!
You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether
To ensure the small
business idea is valid and
worthy of pursuing
financially, do some
market research to find
out if anyone else is
offering the same business
or services.
To ensure the small
business idea is valid and
worthy of pursuing
financially, do some
market research to find
out if anyone else is
offering the same business
or services.
To ensure the small
business idea is valid and
worthy of pursuing
financially, do some
market research to find
out if anyone else is
offering the same business
or services.
The word of
HAVE FAITH IN YOUR
MARKETING PLAN While small business owners agree that advertising and
marketing are the two most important things to get their
business noticed, many fail to find a good plan to stick to.
Small business marketing can be tricky, time consuming
and expensive as well. Trying many things at once and
trying very few things are both very risky methods of
marketing. For any good marketing plan to pay off, the
owners of small businesses must be patient. Once they
have come up with a good plan, if they abandon it
because it hasn’t shown results immediately, it would be
a waste of all of the time, resources and money spent on
coming up with the marketing plan. It is important to stay
focused and not look at the speed at which your
marketing strategy is working.
Although there have been stories of people succeeding
overnight, the owners of small businesses should not feel
discouraged or worried if this does not happen to them.
Giving yourself time and having faith in your creation is
important. It takes more than a few days, weeks or a
month to gain a good footing in the market. If the owner
of a small business does not find success within a few
weeks, he is likely to change his marketing plan entirely
and look for something else that he thinks might work.
This would often be the latest hype in marketing, or
something that a competing business uses. However,
what is right for someone else might not be right for you
and your business.
Instead of completely giving up on the marketing plan of
the present, owners of small businesses can keep an ear
out for new marketing strategies, and incorporate parts of
it into their current marketing plan. Set short term goals
for your business and see if these can be achieved
through your marketing plan. Do something every day
that can help increase the popularity of your product and
spread the word about it. The harder you work on a daily
basis, the more the reward at the end. Owners of small
businesses should have faith in their efforts and shouldn’t
give up easily. There will be good days and bad days,
and small business owners should be prepared for both
of them.
Don’t just follow a passive marketing plan. Instead, make sure
that the marketing plan has fixed time goals and efforts to be
taken on a daily basis. All good marketing plans come with
schedules, important dates and times and an expiration date.
Make sure your marketing plan does not lack any one of
these. Give yourself time and make sure you follow the plan
as it is. If you don’t succeed at first, keep going. Eventually,
the plan will pay off and you will gain more of a following and
earn a better income. Give your marketing plan the time and
the effort, and it will eventually pay off.
Marketing plans should not be all in the head, but should be
written down. Try preparing a diary or a checklist for your
personal use, and see if all of the steps that were to be taken
in the marketing plan have been carried out on time and with
the correct degree of effort. Putting something out there and
then not checking up on it, or following through with updates
and improvements could make even the best marketing plan
fail.
Don’t just follow a passive marketing plan. Instead, make sure
that the marketing plan has fixed time goals and efforts to be
taken on a daily basis. All good marketing plans come with
schedules, important dates and times and an expiration date.
Make sure your marketing plan does not lack any one of
these. Give yourself time and make sure you follow the plan
as it is. If you don’t succeed at first, keep going. Eventually,
the plan will pay off and you will gain more of a following and
earn a better income. Give your marketing plan the time and
the effort, and it will eventually pay off.
Marketing plans should not be all in the head, but should be
written down. Try preparing a diary or a checklist for your
personal use, and see if all of the steps that were to be taken
in the marketing plan have been carried out on time and with
the correct degree of effort. Putting something out there and
then not checking up on it, or following through with updates
and improvements could make even the best marketing plan
fail.
Don’t just follow a passive marketing plan. Instead, make sure
that the marketing plan has fixed time goals and efforts to be
taken on a daily basis. All good marketing plans come with
schedules, important dates and times and an expiration date.
Make sure your marketing plan does not lack any one of
these. Give yourself time and make sure you follow the plan
as it is. If you don’t succeed at first, keep going. Eventually,
the plan will pay off and you will gain more of a following and
earn a better income. Give your marketing plan the time and
the effort, and it will eventually pay off.
Marketing plans should not be all in the head, but should be
written down. Try preparing a diary or a checklist for your
personal use, and see if all of the steps that were to be taken
in the marketing plan have been carried out on time and with
the correct degree of effort. Putting something out there and
then not checking up on it, or following through with updates
and improvements could make even the best marketing plan
fail.
Don’t just follow a passive marketing plan. Instead, make sure
that the marketing plan has fixed time goals and efforts to be
taken on a daily basis. All good marketing plans come with
schedules, important dates and times and an expiration date.
Make sure your marketing plan does not lack any one of these.
Give yourself time and make sure you follow the plan as it is. If
you don’t succeed at first, keep going. Eventually, the plan will
pay off and you will gain more of a following and earn a better
income. Give your marketing plan the time and the effort, and it
will eventually pay off.
Marketing plans should not be all in the head, but should be
written down. Try preparing a diary or a checklist for your
personal use, and see if all of the steps that were to be taken
in the marketing plan have been carried out on time and with
the correct degree of effort. Putting something out there and
then not checking up on it, or following through with updates
and improvements could make even the best marketing plan
fail.
The harder you work on a daily basis,
the more the reward at the end.
Owners of small businesses should
have faith in their efforts and
shouldn’t give up easily.
ACRBO 10
Consumers should constantly know about your company moves. You will
not have to tell individuals about every little product or component you're
transforming, yet if you're making any kind of big changes, your consumers
need to understand. The very same is true with any type of intentions. Allow
your consumers to know where you stand and just what's to come in the
future.
Mobile marketing is a recurring process that's actually tough to regulate
unless you're consistently remaining on top of your game. This suggests that
you must work to supervise your successes and failures with your campaign.
Consistently keep a close eye on what you're doing in advertising.
If you desire to come across as a professional business to clients, you have
to deliver decent prices. You do this by supervising the market. You desire
to deliver prices that are within the market variety, leaving adequate space
to offer up various bargains to convince your customers to purchase from
you.
Consumers should constantly know about your company moves. You will
not have to tell individuals about every little product or component you're
transforming, yet if you're making any kind of big changes, your consumers
need to understand. The very same is true with any type of intentions. Allow
your consumers to know where you stand and just what's to come in the
future.
Mobile marketing is a recurring process that's actually tough to regulate
unless you're consistently remaining on top of your game. This suggests that
you must work to supervise your successes and failures with your campaign.
Consistently keep a close eye on what you're doing in advertising.
If you desire to come across as a professional business to clients, you have
to deliver decent prices. You do this by supervising the market. You desire
to deliver prices that are within the market variety, leaving adequate space
to offer up various bargains to convince your customers to purchase from
you.
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Have a story
to share with
others about
your computer
business that
might help
them in the
future. Submit
it and we will
publish it in
next month’s
issues right in
this location.
Send to
ACRBO 11
In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before.
How to not stress out at the end of each day because you did not finish what you started.
Start Today “Time Is Precious”…www.TimeIsPrecious.info
ACRBO 12
Inside this article we are going to examine what
needs to be implemented to be successful
online. This system is really easy and one that
people don't bother about too much. By telling
you what to search for online, this is going to
be a smart way for you to master how to set up
a small online business.
ACRBO 14
Marketing Plans
and Strategies Marketing plans and marketing strategies are both very
different things. It is important to have both of them in
order to succeed in your small business. With a good
marketing plan and a marketing strategy, a small business
can grow in popularity and strength, and also increase the
income of the owner. Getting the word out there about your
business is important, and once this is achieved, it is
equally important to build a loyal base of consumers and to
constantly attract new consumers. This can be possible
with the help of a good marketing plan and a marketing
strategy.
A marketing strategy answers the question ‘what’. Every
small business owner has a vision for where they want to
take their business and have laid out a few goals for their
business in their minds. A marketing strategy helps you
achieve these goals. A marketing strategy is a list of the
goals and aims of the small business that can be achieved
with the help of marketing techniques. Once you know
where you want to take your business, you can come up
with a marketing technique that would work for you. A
marketing strategy should then be created to list out all of
the goals that you are looking forward to achieve with the
applied marketing techniques. The goals you have for your
business and the goals you have for your marketing
techniques, should both be listed down in your marketing
technique.
A marketing plan on the other hand, will help you
understand how you will achieve the goals you have set for
yourself through your marketing strategy. The marketing
plan answers the question ‘how’. A marketing plan gives
you a detailed idea of how to get to your goals and how to
move on from one goal to another. If you are ever stuck,
you can consult your marketing plans to know what to do
next.
Most people only have a vague idea of what they want, and
prepare a marketing plan trying to achieve things that they’re still
not sure of entirely. If your marketing techniques only try to get
you somewhere, you’re wasting your money and your time. It is
important to know not only how to get there, but also where you
want to go. This is why a marketing strategy and a marketing plan
are both equally important. A good small business owner will
always take time out to first know what he or she wants and then
will try to create a plan that explains how they can get there.
A strategy always involves thinking and a plan always involves
doing. The three steps of marketing are creating a marketing
strategy, then creating a marketing plan and then carrying out the
plan. This will eventually lead you to success and in the
achievement of your goals. With a clear cut marketing strategy
and plan, there will be no room left for self doubt or hesitation.
The small business owner will always know where to go and what
to do when they get there. If there are any problems, the small
business owner will always be able to identify it. This is why it is
important to have a strategy and a plan for marketing your small
business.
A marketing plan gives you a detailed
idea of how to get to your goals and how
to move on from one goal to another. If
you are ever stuck, you can consult your
marketing plans to know what to do
next.
ACRBO marketplace
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Facebook Passes 1
Billion Users
Milestone Facebook has passed the one billion user milestone
underlining the dominance of the site in the social media
market.
Founder and chief executive Mark Zuckerberg revealed the
figure in a post on the site on Thursday morning.
"This morning, there are more than one billion people using
Facebook actively each month. If you're reading this: thank
you for giving me and my little team the honor of serving you,"
he said.
"Helping a billion people connect is amazing, humbling and by
far the thing I am most proud of in my life.
"I am committed to working every day to make Facebook
better for you, and hopefully together one day we will be able
to connect the rest of the world too."
The firm revealed the figure was officially hit on September
14, and that to date some 219 billion photos have been
uploaded to the site.
The announcement is a significant milestone in the company's
history but comes as it struggles to reignite early fervor
around the firm after a disastrous flotation on the stock
market.
Much of its initial value has been wiped off after the share
price plunged in opening weeks due to concerns around its
mobile performance and rumors of alleged insider knowledge
being given to banks ahead of the launch.
Earlier this year, the firm revealed it had passed 900 million
members, underlining the speed of its growth, although
almost 100 million of the profiles were revealed to be fake in a
later filing by then firm.
Everyone needs times of
pulling away for refreshment
and perspective. Leaders can't
afford not to take time apart
for renewal.
Practice listening. Listening is a powerful tool for understanding an
organization, building relationships, and knowing how to invest
energy strategically. This practice manifests as leaders listen to
themselves, to their senior leadership team, to individual employees,
and to a higher power. A leader can also provide guidelines for
employees that encourage respectful listening. The resources of
everyone's inner wisdom then are brought to bear on problem-solving
and more effective decisions result. Focused listening times can be
employed during staff meetings, daily briefings, or during separate
designated listening times. Jim Fitzpatrick, CEO of Mercy Medical
Center in Mason City, Iowa, commits himself to listening to the pulse
of the organization, especially when making major decisions.
Recently he appointed a Mission Discernment task force to help him
listen to the wisdom of clinicians, financial managers, and chaplains
ACRBO 16
Marketing
to Gain
Consumers More and more small businesses have been emerging
these days as people have been trying to make a
better living for themselves. However, in these of
recession, it is important to take every step carefully to
avoid the great consequences of failure. This is why
small business owners need to invest in a good plan
and strategy to market their small business. The
basics of marketing lies in assessing and
understanding the needs and wants of the consumers,
and making sure that those needs are fulfilled, so that
the consumers are satisfied and do not leave. Growing
your consumer base is tricky, but can be achieved
through marketing.
Through marketing, a small business owner can aim to
gain more customers for his business. He can also
sway the customers into buying more products and
trying new things. He can convince them to buy
products that cost more and give him more of a profit.
These are the basic goals of any small business and
can help increase the profits of the business greatly.
The most important goal will be to increase the
number of customers of a small business. It is obvious
that the more the customers, the wider the scope of
the profits and income of the small business.
To increase customers through marketing, small
business owners can try and dedicate a part of their
working day to research and strategy. Owners of small
businesses can of course, hire a marketing
professional, but if the budget does not allow for this,
they can try to come up with a good marketing plan
themselves. Such small business owners should take
some time aside during the day, and research a good
marketing strategy and plan. Try to understand the
demographic of customers that your product applies
to.
See if all of the customers are paying attention to your
product. Try to improve and develop the products of your
small business in a way that it attracts the potential
customers. Researching your customer base and their
income level will also enable you to set a price for the
product that is acceptable and attractive. If the consumer
base is of a low income, and the price is very high, the
customers are likely to ignore your product. On the other
hand setting a very low price when the product is aimed for
middle to high income level families will create a loss.
Researching the background of the customers will also
allow you to package and advertise your product in a way
that it resonates with the customers and their thoughts.
While marketing, make sure that your marketing plan aims
the correct consumer base. Sometimes, the marketing
techniques could go ignored as it doesn’t reach the people
it should. Take your time to come up with a plan, and
launch it to the right market. Once the message is delivered
to those it should, your product is likely to have success.
Don’t try to aim for the entire population. No matter what
the product, it has already been determined that not
everyone will go for the product. Instead, aim for the people
that are most likely to go for your product. If you aim for a
larger audience, even though they might not be willing to
buy your product, it will be a waste of effort, time and
money.
Researching your customer base and their
income level will also enable you to set a price
for the product that is acceptable and
attractive. If the consumer base is of a low
income, and the price is very high, the
customers are likely to ignore your product.
The Industry
Site: www.TechNibble.com
Who Is Technibble For?
Technibble is a free resource for Computer Technicians and Computer Business Owners.
Technibble helps computer technicians with information and how-to-articles published a few times
a week and has a strong community of Computer Technicians to help one another.
Technibble helps you by covering topics such as:
- How to start a Computer Business
- Advertising, how to get clients and keep them
- Business and legal issues
- Streamline your computer repair work
- Technician related product reviews and discounts
- New opportunities to look out for
- Stories from “the trenches” from your fellow Computer Techs
Technibble also has a large database of Computer Repair tools and adds a new on to its database
every week.
Be sure to check out the Archives, Computer Repair Tools section and the Computer
Technician forum. .
www.Technibble.com
ACRBO 19
SMALL BUSINESS
MARKETING TECHNIQUES Businesses are determined as small
businesses or large businesses by looking
at the number of employees working under
that company, the annual turn out, net
worth, assets and sales of the company.
Different countries have different standards
for calling a business small or big. Big
businesses and small businesses have a lot
of things in common, but they have many
more things that are not common between
them. Marketing is one of the things that is
different for big businesses and small
businesses. Owners of small businesses
should always keep this in mind.
For one thing, the budget for marketing for
small businesses is normally small and
limited. A good small business marketing
plan brings the increase of sales and
customers through the techniques of
marketing that have been applied. Through
marketing you can increase your sales, and
using cheap and effective marketing
techniques that are more suitable for small
businesses will ensure that the business has
more money to spend in other areas of
improvement. Interacting with customers
through certain marketing techniques will
increase the goodwill of the business among
the customer base. An advantage of small
businesses is that the owner and the
employees of the business alike can
communicate directly with the customers
and get their feedback immediately.
If you’re a small business owner with no
budget whatsoever for a good marketing
plan, then don’t panic. A lot of resources are
available to the people out there to learn
and implement new marketing techniques.
Small business owners can forge good
relations with their distributors and vendors
and try to create an alliance where both can
advertise together. The added budget for
marketing will not affect your pockets, and
will bring you more customers.
Don’t ignore the current customer base
of your small business. It is important
to win over new customers but it is
also equally important to keep your
existing customers from leaving. Try
introducing some new plans and offers
for the existing customers. Make them
feel special, and try turning to them for
advice on what to change and what to
keep. Encourage your current
customers to spread the word about
your business.
Another marketing method is to forge
good relations with the local press or
TV station. A good story on your small
business and its products published in
the newspaper or broadcasted on the
television will definitely help boost your
customer sales. Also, you can try using
the social media for advertising. Not
only is it free, but it has a wider reach
and can make your small business
seem more in touch with today’s
crowd.
If your small business is in a small
town, suburb or city, try keeping an
eye out for the latest activities that are
going to take place there. If there is a
show or a concert coming up, you can
try to participate in it by providing your
products at a discounted price. If not,
you can offer to sell the tickets and
spread the word about the show or
concert through your business. This
will help you gain recognition in turn
and will also grab the attention of more
kinds of customers. If a marathon or
trail walk has been arranged in the
locality near you, you can offer to
supply free goods for the people’s
comfort. This will be a good investment
to attract new customers and also to
spread the word about your business.
Don’t ignore the current
customer base of your
small business. It is
important to win over
new customers but it is
also equally important
to keep your existing
customers from leaving.
ACRBO 23
3 COMMON
WEBSITE ERRORS John thought things were going fairly well, but
what he didn't know was costing him a
substantial sum. He knew sales on his
website should be higher, but he blamed that
on the economy. Then one day, for no
particular reason, he was going through his
website and made a discovery that made his
heart sink. Let's take a look at 3 common
errors that people encounter on your website
and what you should do about it.
The fact is that even companies as large and
tech savvy as Google occasionally have
problems with their websites. If even Google
can't ensure a glitch free experience, it's
reasonable that your website will encounter its
own share of gremlins. This doesn't mean that
you should be OK with problems on your site -
those errors could be costing you money. The
key is to monitor your website for the three
kinds of errors that could cost you big time.
Broken Links
The single most prevalent technical error on
the Internet is the 404 error. In non-geek
speak that is a broken link - you know the kind
where you click a link to go to a page and get
an error letting you know that the page can't
be found.
There are two kinds of these broken links that
you need to be concerned about. The first is
internal broken links. This frequently happens
when a website is updated and some pages
are removed or are moved to a different place
but the links pointing to them aren't updated.
This problem, undiscovered, can cost you big
in lost business as people who encounter the
error leave your site.
The second kind of broken link is external.
This is where other websites have a link to a
page on your website that is no longer there.
Fortunately there are lots of link checking
tools that you can use to discover these
problems for you. Links can be fixed by
updating the link to point to the correct page
location or by creating a 301 (search engine
friendly) redirect.
Broken Scripts
Sometimes the programs and scripts that run on your website break down (500 error). There
are a variety of technical reasons why can occur, but suffice it to say that this is an issue that
should be watched out for on your website.
There are two ways to watch out for this kind of error. The first is about making it really easy
for someone to report the problem that they just encountered. The second is about automated
monitoring of your site for this kind problem. This can be setup to give you real-time awareness
of problems, or to report on any issues on a scheduled basis.
Server Down
Sometimes websites become unavailable because the server that they reside on is down. This
is much more of an issue for some hosts than others. If this happens to your site a lot, you
need to move to a different web host. All web hosts brag about their "up-time" but the devil is in
the details. I have yet to see a system that couldn't fail - even fully redundant ones.
The best way to keep this kind of problem from affecting your site is to make sure that your site
is hosted by a great host with terrific technical support. Bad hosts account for about 95% of
server down errors. There are lots of up-time-monitoring services that will monitor your website
and let you know if your website goes down. This can provide powerful peace of mind and alert
you to issues you should be aware of.
Website errors - undetected and unaddressed - cost website owners dearly. Not only can this
interfere with your prospective customers, it can interfere with your search engine ranking. This
is definitely one of those situations where an ounce of prevention is worth a pound of cure.
For John, the problem turned out to be broken scripts. Once the scripts were fixed, sales
began to pick up. Now that he has a layered monitoring system in place, he can rest easy
knowing that his site is up and running smoothly and without error.
ACRBO 24
7 SINS IN SEO
COPYWRITING TO AVOID
An online business opportunity MLM is not complete without the right
SEO techniques. It is therefore important that you understand how can
optimize your website to become Google Spiders friendly. Most
copywriters think that their content is the best but it is easy to overlook
loopholes in SEO writing. Here are some of the things that you should
avoid when writing for your website.
When it comes to an online enterprise you can never take risks with the
kind of content that you publish after all content is always king. It is
important to know the different possible pitfalls when it comes to
copywriting. When you are able to understand these problems you will
be able to avoid losing your leads and allow high conversion for your
online business opportunity MLM.
Avoid Stressing Over Word Count For Google Purposes
Many webmasters mistakenly think that Google or other search engines
require a certain number of word count. For example, 500 words or more
articles will usually score higher in Google. In fact, these are not really
all true, Google will fairly score websites according to its completeness.
Stop Focusing on Keyword Density
Another particularly common mistake that a lot of webmasters stress on
is the keyword density. This is considered a myth and should be
removed from all copywriting. Website owners and webmasters believe
that when you have high percentage of Keyword density, Google will
give you better score for ranking. With keyword density your content
becomes poorly structured or redundant.
Never Publish Unworthy Content
Any content that is not worth publishing should be discarded no
matter what. There is no reason why any website should publish
content that is not worth reading. Bad content means that you are not
professional and this can reflect poorly on your business.
Avoid Content That Does Not Focus On Value
Content should always show the features and benefits of a product.
Your readers will easily get bored if they are not seeing what is in it for
them. When you add well though features and benefits expect to
convert your leads into actual sales.
Do Not Ignore Page Titles and Meta Descriptions
For SEO purposes never ignore page titles and meta descriptions.
Your first chance to convert is when you add an attractive description
together with your title. When it comes to your page description, you
should strategically insert your keywords. Your title should also make
the most impact so that web users are compelled to click on your
page.
Never Bore Your Clients
Make sure that your website will provide everything that your
customers will probably need. It should be your sales page, and
customers won't have to scroll too long in order to get to where they
want.
Never Publish Information that is Incomplete
Incomplete information will only encourage your visitors to click the
back button and look into your competitor site. Your site should have
just the right amount of information not too little and not too much. It
should showcase what you have to present to your readers with all
the right proportions.
Being familiar with these sins will avoid websites from committing
them, therefore allowing effective SEO for your website.
Content should always show the features and
benefits of a product. Your readers will easily
get bored if they are not seeing what is in it
for them. When you add well though features
and benefits expect to convert your leads into
actual sales.
ACRBO 25
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ACRBO 26
63% of Advertisers Say
Brand Marketing Spending
Will Increase in 2013 A recent Nielsen study has found that 63 percent of brand
advertisers expect more money to be spent on brand marketing in
2013.
One in five advertisers reported that spending would exceed 20
percent this year. Advertisers say that much of that spending will
go to increased usage of social media, mobile advertising, and
social media.
Nielsen's study found that 70 percent of brand marketers will
increase their usage of social media in 2013. About 69 percent
also said they would use more mobile advertising this year, while
an additional 64 percent said they would be increasing their
usage of video advertising.
In comparison, study participants say they will not be increasing
usage of rich media, standard display, and connected TV
advertising.
About 50 percent of particpants reported their rich media
advertising would stay the same in 2013. For standard display
advertising, 48 percent said they would be keeping their usage
the same over the next 12 months.
The only category shown to have very little usage in 2013 is
connected TV advertising. According to the report, 67 percent of
marketers said they would not be using connected TV advertising
in 2013.
On the other side of the spectrum, 51 percent of advertisers said
they would be increasing their direct response marketing
spending in 2013. One in four advertisers reported that direct
response marketing spending will increase by over 20 percent
this year.
Direct response marketers said they would be increasing their
usage of mobile advertising at an 81 percent clip. Another 73
percent said they would be increasing their usage of video
advertising this year. About 57 percent also said they would be
using social media more often in 2013.
Statistics for the study come from a joint report from Nielsen
subsidiary Vizu and the CMO council. The study fielded surveys
from 287 senior brand leaders, 176 agency executives, and 152
publishing representatives. Surveys were received during January
and February of this year.
Twitter's New Keyword
Targeting System 'Vital'
Tool for Marketers Twitter has unveiled a keyword targeting system to give marketers the ability to
target users based on the words they tweet.
The system allows for marketers to pinpoint users based on the context of the
words they send out through their account. Commentators say the feature is a
boon because of Twitter's ability to reach consumers in real time.
"This is an important new capability - especially for those advertisers looking
for signals of intent - because it lets marketers reach users at the right
moment, in the right context," wrote Twitter Product Manager of Revenue
Nipoon Malhotra in a blog post.
Twitter's feature is a way for marketers to better discover consumers interested
in specific products and services. To highlight the tool's usability, the social
media firm uses the example of marketers sending out Promoted Tweets about
a specific band that users are tweeting about.
Prior to the launch, marketers were confined to only being able to target users
based on a consumer's interest graph. The graph used things such as follows
as signals for a user's interest.
Commentators say the feature creates real-world marketing tactics that only
Twitter could capitalize on. Laundry Service president and founder Jason Stein
says the feature truly takes advantage of the constantly updating world of
Twitter.
"What is cool about this is that Twitter is the only platform that can really do
something like this," Stein said to ClickZ.
Stein says the amount of data and the periodic updating of Twitter make the
new feature vital for marketers. According to him, having keyword targeting on
Twitter makes the social platform one of the best marketing tools in the world.
"Nothing in the world compares to Twitter. While Facebook may have the size
nothing quite compares to Twitter's capabilities," continued Stein.
When it comes to Twitter and Facebook, Stein says the two are very
complementary for advertisers. He says one is important for visual marketing
while the other focuses on text ads.
"Facebook is much more visual, but with Twitter it's much more link- and text-
based," said Stein.
Stein and his company have already started using Twitter's targeted word
feature. He reported that he has already used the tool to send out Promoted
Tweets about Hollywood films.
The tactic Stein is currently employing is sending out Promoted Tweets to
users who send out messages about wanting to rent a movie. He says the
tactic helps to pinpoint users closer to the point of purchase.
Twitter's targeted ad tool is available starting immediately. The feature is
available in all supported Twitter languages and markets.
news
ACRBO 27
Prevent ID Theft On Children
With These Helpful Tips Many adults know the importance of protecting their credit and guarding their personal identification, but for children, this problem is too abstract for them to grasp. Problem is, children can also fall victim to identity criminals and having identity theft protection is also a must for the young population. The theft could go unnoticed for several years, because very few parents check their children’s credit. Usually, the only time they find out about it is when the children get denied when they are old enough to apply for credit cards or when collection agencies start to call and look for their children. Signs of identity theft can easily be spotted by responsible adults, but for children, it’s a different story. The main drivers for id theft in children include participating in financial fraud (organized crimes), getting employment or false IDs (illegal immigrants), and circumventing the effects of bad credit (family and friends). Red flags for child identity theft
When trying to open a college fund or savings account for your child, you learned that there’s already an existing account with your child’s SS number being used.
When attempting to open a new account on behalf of the child, it gets denied because of a bad credit history.
There are pre-approved credit card offers (with your child’s name in it) that arrive in mail.
Checks, bills, and bank statements in the name of your child are sent in mails.
A teenager gets denied of his/her driver’s license application, because there’s already someone who opened up a license with the teenager’s SS number.
Or worse, there is an outstanding warrant for the arrest of the child for crimes committed by another person.
As parents, it’s your job to learn some basics about child id
theft protection and be proactive when safeguarding your
child’s identity.
Today’s highly connected and digital environment has made
it easy for thieves to hack into someone else’s identity. But
others still adhere to the old-fashion style of stealing
someone’s identity. Here are some brilliant ways parents
can do to protect their children against identity theft.
• Always proceed with caution when giving out your child’s
identifying information. Don’t just provide it to anyone
without asking first why it’ll be needed. In most cases, your
child’s information is required for verification and legitimate
reasons, but it’s still necessary for parents to ask some
basics – why the information is needed, for what purposes
will it serve, how the information will be secured. If the
organization is asking for a copy of your child’s SS number
or birth certificate, ask the mode of disposal once the
information is no longer needed. Simply put, don’t be afraid
to ask some important questions before you allow your
child’s information to be used.
• Keep your child’s SS number in a safe place. Just like how
you keep your important documents safe, you should also
learn how to maintain the safety of your child’s SS number.
Take note that once stolen, SS numbers can be used to
establish new credit accounts, resulting in other financial
problems that can affect your child in the long run. Never put
your child’s SS number in your wallet because once it gets
stolen the problems can affect both you and your child’s
credit status. Lock it up on a safe and try to memorize the
number instead.
• For those school-aged or high-school children, start
teaching the value of privacy. Emphasize the need to be
cautious when sharing information online or giving out their
personal details to anyone without checking first with their
parents.
Joey Mali
Joy is an active blogger who is fond of sharing interesting finance related articles to encourage people to manage and protect their finances. She also covers topics on secured credit cards and personal loan for bad credit which might have resulted due to identity theft.
Article Source: www.EzineMark.com
Evolution of Remote Server
Monitoring Remote server is a server used remotely on any location through authorized access. Remote server offers many services to system administrators as well as IT professionals to low their workloads. So, instead of apply a money on personal servers to check its resources, various applications like an issue related to theft of our data,vulnerability,data crash, performance of office, performances of their employees,etc. Most of the companies now follow the remote server technique that is more affordable and easy to set-up. Even small and medium scale organizations also using this remote server monitoring services.
In today's era, in business the most important factor is the time .So time is the money for successful businesses. So for proper usage of time now they concentrate on remote server monitoring because there are numerous of benefits of using remote server monitoring in IT companies and all many other businesses or organizations .These important benefits are as:
1. Less cost for initially setup as compared to personal server setup:
Wasting of money on personal server it helps a lot to setup remotely as company or business owner needs only to sign up with related to our services.
2. Easy setup of network:
In business, time is alternate name for money. So personal server setting set-up takes a lot of time that makes to put business mans in frustrate conditions. But remote server setup easily and alows to take further actions.
3. Any authorized Can check his or her office or company work worldwide:
If the person need or feel necessity then he or she can check their office work through their remote server by just having authorization for that server, it doesn't need to go for the office.
4. Easy affordability:
This benefit also makes it popular among customers.
There are lot companies, firms offers this remote
server monitoring. Lot of beta versions of these
remote server can easily available to the customers.
5. Remove problems easily and fast:
Remote server monitoring service allows the
customers as well as business firms to remove any
unwanted things like virus,threat to data etc on any
location.
6. Get real time information:
With this, customers get the online information
regarding their different issues occur during their work
and recover within short time span.
So there are huge advantages of using remote server
monitoring services in the businesses or companies.
By using Remote Server Monitoring technique many
of the IT professionals and system administrator got
the relief from various system crash,virus,data
lost,disk crash,unauthorization access, etc. They need
not to take care of all that seriously as these are done
remotely.Remote server monitor scan and maintain
the performance of the server by preventing it from
issues that affects our business or company working.
David Bravo
If you want more information about Remote
Server Monitoring visit on this link
Article Source: www.EzineMark.com
ACRBO 29