acti-fresh: for fresher cakes
DESCRIPTION
By exploiting the specific properties of different types of enzymes and emulsifiers, Acti-Fresh improves a cake's freshness by improving the four dimensions that determine freshness: softness, moistness, resiliency and cohesiveness.TRANSCRIPT
The Cake Freshness Lab
The first stop in your quest for freshness
Freshness is the #1 criteria when judging the quality of a cake!
“When I buy a cakefreshness, flavour, and price
are the most important characteristics!
“When I eat a cake,its taste, freshness and smell
are the most important criteria for me!”
N°1 criteria for consumers judging the quality of cake
Softness Moistness
Cohesiveness
Resilience
Challenge for packaged bakedgoods
For packaged cakes, consumption moments can exceed weeks and even
months after baking
Puratos Solution:
Impact of Acti-Fresh on
Loaf Cakes
Loaf cakes are family-size cream or pound cakes. Packed, they can have a long shelf life and it is a challenge to maintain their fresh mouthfeel.
Acti-Fresh ensures the freshness of every long-shelf-life loaf cake recipe, eliminating any rancid off notes due to oxidation of the fats.
Puratos Solution:
Impact of Acti-Fresh on
Muffins
Small size and extensive crust causes muffins to dry out quickly. Inclusions such as chocolate chunks, candied fruit and nuts absorb water, further contributing to the drying out of the crumb.
Acti-Fresh helps you to get the most out of these trendy recipes.
Puratos Solution:
Impact of Acti-Fresh on
Chocolate Cakes
Chocolate cakes face special challenges regarding freshness because the cocoa powder dries out the cake, resulting in a faster hardening of the crumb.
With chocolate cakes being the #2 preferred cake worldwide and chocolate the #1 flavor in sweets, ensuring the freshness of your chocolate cakes is vital to your business.
Acti-Fresh provides the solution.
Puratos Solution:
Impact of Acti-Fresh on
Cake Donuts
Because of their extensive crust and small size, cake donuts are particularly vulnerable to staling and drying out. Also, the fact they are fried and not baked, presents additional challenges.
Acti-Fresh is an ideal, high-performance freshness enhancer for all pre-packed cake donuts.
Puratos Solution:
Impact of Acti-Fresh on
Snack Cakes
Enhancing the freshness of your cake recipe doesn't have to impact the label content.
See the following example of a snack cake for which the use of Acti-Fresh allowed for simplified labelling.
Acti-Fresh improves the freshness of cakes, resulting
in a better product appreciation, great
distribution advantages, and very few stale
returns.
Your benefit
The Cake wheel
Whitepapers Value Calculator
Find out more on The Cake Freshness Lab
Fresh Thinking
New Innovation paper: The catalyst for cake innovation in 2014 and beyond – How can cake producers achieve market stand-out and leverage the latest customer trends?
Business paper: Capturing the value of freshness – How can cake producers grow their business while capitalising on the current cake freshness emergency?
Technical paper: The science of mastering time – How can cake producers master the essential scientific concepts of cake freshness
Discover the future of freshness with
Acti-Fresh Visit
the Cake Freshness Lab
and put us to the test!