06/2021action.com

>10

19931st store in Enkhuizen,Netherlands

20191,500 stores

20171,000 stores

1st storein Poland

2016750 stores

20151st store inAustria &

Luxembourg

2014500 stores

20121st storein France

19948 stores

2003100 stores

20051st storein Belgium

2008200 stores

20091st store in Germany

Action at a glanceSmall prices, big smiles

Who we areAction is a fast-growing international non-food discounter with more than 1,800 stores in the Netherlands, Belgium, France, Germany, Luxembourg, Austria, Poland, the Czech Republic and Italy. The combination of low prices and surprise is key in the attractiveness of our formula. We offer more than 6,000 different products in 14 categories. Only one third of these products are part of our standard range, while the other two thirds change constantly. In our stores, customers will find well-known brands next to private label items or supplier brand products. Every week, Action introduces more than 150 new articles. We offer 1,500 products below €1, and the average sales price of our products is below €2. Action is able to charge extremely low prices due to its large scale and efficient purchasing, optimal distribution and the cost-con-scious culture across the organisation. Action makes no concessions on the quality, safety or production conditions of its products. Our Ethical Sourcing Policy ensures a responsible social and environmental approach to manufacturing.

Action stores & distribution centres (DCs) in Europe

Facts & FiguresFounded in 1993 in Enkhuizen, The Netherlands

Headquartered in Zwaagdijk-Oost, The Netherlands

More than 9 million customers per week

Almost 50,000 employees

DC Labastide

DC Moissy

DC Biblis

DC Echt

DC Peine

DC Osła

DC Verrières-en-Anjou

DC Zwaagdijk

DC Belleville

TotalDCs

9

Totalstores

>1,800

€ 5.6 billion net sales in 2020

5,000 new jobs in 2020

164 stores added and54 renewals and relocationsin 2020

20201st store in

Czech Republic

DC Bieruń(under development)

DC Ensuès-la-Redonne(under development)

20211st store in

Italy

>600

>205

>395

>400

>70

>120

3

DC Bratislava(under development)

action.com 06/2021

ZO MA DI WO DO VR ZA

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15

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Action’s surprise factor 14 product categories

Sports

Stationery& Hobby

Linen

Food& Drink

Multimedia

Decoration

Laundry &Cleaning

Fashion

Toys &Entertainment

Personal Care

Do-it-yourself

Garden &Outdoor

Pet

HouseholdGoods

Why our prices are so lowEvery purchase and cost benefit for our customers

Weekly specials

Seasonal offers6,000 products

2/3 of the product rangechanges constantly

150 new articles every week

14 categories

Standardisedstore processes

Low marketingexpenditures

Low overhead costs

Simplebusiness model

We buy big volumes

Efficientsupply chain

No fixed assortment

No highstreetlocations

Our valuesAction Social Responsibility strategy

We are a responsible employer

People

• We prioritise the safety & well-being of our employees• We embrace diversity and make sure everyone is included• We protect and embed our business culture whilst embracing cultural expansion• We encourage and support development opportunities throughout the business

• We ensure our products are safe & responsibly sourced• We strive for 100% supply chain transparency

• We strive to minimise our impact through manufacturing and raw material use• We aim to optimise our approach to packaging waste reduction

Our products are safe and responsibly sourced

Product

• We commit to mitigating our waste to minimise our footprint • We commit to reducing our environmental footprint throughout our operations• We commit to reducing our energy usage and emissions

We minimise our environ-mental impact across the supply chain

Environment

• We support charitable organisations financially and through strategic partnerships

• We empower our country o�ces to support local priority causes• Our stores and distribution centres consider and improve their surrounding areas

We contribute to society and local communities

Good citizenship

Customer focusCustomers come �rst

TeamworkDo it together

Cost consciousEvery cent counts

DisciplineKeep your promise

Keep it simpleSimplicity

Treat like you want to be treated

Respect

* Sustainable Development Goals by the United Nations (UN)

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