1

Action Plan & Strategyto Implement

Agriculture Export Policy (AEP)of

Government of Indiain

Karnataka

Prepared byKarnataka State Agricultural Produce Processing & Export

Corporation Limited – (KAPPEC)(Government of Karnataka Enterprise)

# 17, General K.S. Thimayya Road (Richmond Road) Bengaluru – 560 025.

2

Sl.

No.Particulars Page

1 Background 3 – 4

2 Objectives 4

3 About Karnataka and production highlights 4 – 7

4 Role of KAPPEC in the promotion of Agriculture Exports 7 – 8

5 Horticulture in Karnataka – Area & Production at glance & of identified export

potential crops

8 – 9

6 Proposed Cluster Formation 10

7 Pomegranate Cluster 10 – 11

8 Rose Onion Cluster 11 – 12

9 Coffee Cluster 12 – 13

10 Black Pepper Cluster 13

11 Turmeric Cluster 14

12 Gherkin Cluster 14 – 15

13 Nodal Officers – Crops and Districts 15 – 16

14 Cluster Facilitation Cell 16

15 Export Facilitation Centre 16 – 17

16 Funding Requirements 17 – 18

17 Other Export potential products, markets & existing infrastructure in the State 18 – 19

18 Action Plan and Strategy 19 – 22

19 Conclusion 22

3

Background

Indian economy being an agrarian economy, the overall economic development offarm sector and the welfare of farming community is highly dependent on thevibrant and strong agriculture and allied sectors. One of the thrust areas identifiedin this regard is to increase the productivity and improve the quality coupled withstrengthening post harvest infrastructure facilities in the potential locations of theState so that the post harvest losses are minimized and the farmer gets betterincome from farm produce. This will also help in facilitating and strengtheningagriculture exports from Karnataka. The State believes that export facilitates instabilizing the domestic market and in arresting the fall in price of commoditiesbesides earning valuable foreign exchange to the Nation.

The Government of Karnataka considers high growth of agriculture and alliedsectors as a means to accelerate the State's GDP growth enable farmers to earnhigher income and ensure food security. The State has rich biodiversity anddiversified agro climatic zones suited for the cultivation of variety of agricultureand horticulture crops and a long coastline that encourages fisheries sector.

Karnataka believes that the long term policy for agriculture exports should bebased upon setting and improving quality parameters and standards for variousagriculture and horticulture produce on scientific lines by taking into account thequality standards set in different international markets, standardization ofproduction technology for export quality production at globally competitive priceto serve dual purpose of protecting domestic market from imported farm produceand getting increased access to export market, mapping of post harvestinfrastructure, identifying the need for varietal changes in crops from the point ofview of requirement of end users, identification of technology gap in production,plant protection, processing and value addition etc

The State has 10 diversified agro climatic zones with rich and fertile soilsconducive for the cultivation of wide variety and innovative agriculture andhorticulture crops which makes Karnataka “a major producing hub” of thesecommodities both for domestic as well as export markets.

The World population is expected to grow by over a third or 2.30 billion people,between 2009 and 2050. The growth is forecast to take place majorly in thedeveloping countries, especially Asia and Pacific regions. Urbanization is foreseento continue at an accelerating pace with urban areas to account for 70% of the

4

world population in 2050. This results in the increase of food consumption andleading to demand for food products. The demand for cereals is projected to reachsome 3 billion tonnes by 2050, up from the present nearly 2.10 billion tonnes.(Source: Global agriculture towards 2050, EY research)

OBJECTIVES

To double agriculture exports from the present level 1.65 billion USD (whichincludes agriculture and horticulture commodities, processed food, spices,marine products and excluding cotton and its products) to 3.5 billion by 2024.

To explore new export markets along with increasing the share in traditionalmarkets

To tap the State potential and focus on value added organic and ethnicproduce exports

To formulate capacity building programmes and effectively implementmeasures to deal with SPS issues and TBT issues.

To provide market access to GI products since the State is one of the leadingholders of GI commodities.

To strengthen the existing and establish world class infrastructure to facilitateand promote the export of variety of agriculture and horticulture productsincluding value added products.

To promote medicinal and aromatic plants and value added millet productswhich have demand in overseas markets.

To establish direct linkage between farmer producer organisations and theexporters thereby promoting the contract farming system in the State

To increase the share of Karnataka in the export basket of India

About Karnataka

The State is situated between 15 31’ and 15 19’ North Latitudes and 75 12’ and 7542’ East Longitudes and lies in the West-Central part of Peninsular India. Its lengthfrom North to South is 700 Kms and from East to West is 400 Kms. The State hasa total geographical area of 191976 Square Kms (74122 Sq Miles) which is about5.83% of the total geograpahical area of the Country. The State has 30 districtswith a population of 6,11,30,704 (2011 Census). The State has literacy rate of75.36% (2011 census) against the national literacy rate of 74.04% (2011 census)

5

Karnataka at a Glance*

Districts 30Revenue Sub Divisions 49Taluks 176Hoblis 769Grampanchayaths 6019Villages 29340Geographical Area in lakh ha 190.50Forest area in lakh ha 30.73Land put to non agricultural use in lakh ha 14.61Barren and Uncultivable Land in lakh ha 7.87Cultivable Waste Land in lakh ha 4.09Permanent pastures & other grazing Land in lakh ha 9.04 lMiscellaneous trees, crops and groves in lakh ha 2.77Current fallow land in lakh ha 15.72Other fallow lands in lakh ha 5.23Net area sown in lakh ha 100.44Gross area sown in lakh ha 122.47Net irrigated area in lakh ha 35.91Cropping intensity 122%

* Source: Organic Farming Policy 2017, GoK

Karnataka Highlights

PRODUCTION Rank No.1

Sunflower, Coffee, Bangalore Rose Onion, Gherkins, Arecanut, Capsicum,Green Chilly, Tamarind, Vanilla and Silk.

Rank No.2Maize, Tomato, Sapota, Grapes, Pomegranates, Black Pepper, Cut Flowers,Cucumber, Watermelon, Cloves, Red Gram (Tur) and Jowar (Sorghum)

Rank No.3Sugarcane, Mango, Jackfruit, Onion, Dry Chilly, Cardamom, Cocoa,Coconut, Cinnamon.

Rank No.4Bengalgram, Papaya, Carrot, Beans, Turmeric and Cashewnuts.

6

Rank No.5Banana, Lime / Lemon, Orange, Soyabean & Groundnut

Rank No.6Marine Products

Rank No.8Inland Fish.

Maximum number of GI products

OTHER HIGHLIGHTS:

Renowned R & D Institutions: Central Food Technological ResearchInstitute (CFTRI), Defence Food Research Laboratory (DFRL), NationalDairy Research Institute (NDRI), Indian Institute of Horticulture Research(IIHR), Indian Institute of Plantation Management (IIPM)

Four Agriculture Universities, an exclusive University for HorticultureSciences & University for Animal Husbandry and Veterinary Sciences

Six centers of excellence for Mango, Pomegranate, Vegetables, Flowers,Protected Cultivation and Precision farming.

Promotion of Horticulture FPOs: Across the State 99 FPOs are formed forstrengthening of backward and forward linkage activities. Financial assistanceof approx Rs.75 lakhs to each FPO has been provided. These FPOs areinvolved in the setting up of custom hiring centre for farm machineries,technology dissemination for quality production; develop supply chain fordomestic and export markets, branding and marketing of members’ produce,participation in commodity exchanges and direct linkage with the exporters.

Karnataka Farmers’ Producer Organisation Policy – 2018 to strengthenand develop the network throughout the State covering potential crops with aholistic backward and forward integration network management.

Public Private Partnership for Integrated Horticulture Development(PPP-IHD) to harness the managerial skill of private sector and to provideeffective linkage to farmer organizations / groups to market their produce. Sofar 25 projects with an investment of Rs.119.32 Crores have been approvedinvolving about 14955 farmers covering an area of about 15904 acresgrowing crops such as Banana, Vegetables, Spices and Aromatic Plants.

Setting up of 15 Organic Farmer Federations growing variety of Organicsand Millet crops

7

“Karnataka Agribusiness and Food Processing Policy 2015” for thepromotion of agribusiness and value addition to agriculture, horticulture andallied products.

“Karnataka Organic Farming Policy 2017” to give focused attention forthe promotion of organic farming and marketing

Four dedicated Food Parks and Two Mega Food Parks for adding value toagriculture and horticulture produce

Role of KAPPEC in the promotion of Agriculture Exports

Government of Karnataka has established “Karnataka State Agricultural ProduceProcessing and Export Corporation Limited” (KAPPEC) in the year 1996 tofacilitate, support and accelerate the export growth of agriculture, horticulture andallied commodities from the State. The Hon’ble Agriculture Minister of the State isthe Chairman of the company besides Senior Officials from the sector departments(Agriculture, Horticulture, Animal Husbandry, Fisheries, Food Processing, andFinance) are on the board of management the company to advise and guide thecompany towards attaining its set objectives including the facilitation role toincrease the export of agriculture and allied products from Karnataka. The agencyhas the hands on experience in the promotion of agriculture exports.

KAPPEC has been closely associating with APEDA to promote the export ofagriculture and horticulture commodities and in the establishment of common postharvest infrastructure facilities in the potential locations of the State to facilitateexports. The major funding for these projects was availed from APEDA, ASIDE,RKVY, NHB and Government of Karnataka. The effort is going on.

KAPPEC so far has established post harvest handling and storage facilities (coldchain, cold storage and dry warehouses) in Vijayapura (for Grapes, Pomegranates,Lime), Bagalkot (Grapes, Pomegranates, Pulses & Grains), Hubballi (for Mangoes,Dry Chilly, Pulses & Grains), Gadag (Pulses, Grains, Dry Chilly), Kushtagi(Pomegranates, Grapes, Pulses & Grains), Humnabad (Grapes, Pomegranates otheragriculture commodities) in the State of Karnataka.

KAPPEC was the nodal agency of the Government of India for the establishmentof Agri Export Zone for Gherkins and Bangalore Rose Onion in the State. Theagency was also one of the designated canalizing agencies of the Government ofIndia for the export of Onions from the Country.

8

KAPPEC was the nodal agency of the Government of Karnataka for organizing theGlobal Agribusiness Investors’ Meet during 2011, National Trade Fair forOrganics and Millets during 2017 and International Trade Fair for Organics andMillets during 2018 & 2019. The Government of Karnataka has nominatedKAPPEC as the Business Development Agency to establish market linkages forthe FPOs in the State. KAPPEC is also taking part in the domestic andinternational trade fairs for promoting the agriculture exports from the State.

Horticulture in Karnataka

According to the published “Agriculture Cooperation & Farmers’ Welfare database– 2017”, the total Area and Production of Horticulture Crops in India is 253.85Lakh Hectares and the Production is 3080.91 lakh MTs. Karnataka ranks 2nd placein area (20.63 lakh Hectares) and occupied 8th place (185.20 Lakh MTs) in theproduction at all India level in the Horticulture sector. The sector is significantlygrowing in importance in Karnataka due to the latest developments in research,results in overall development of the sector and farmers as well. There is asignificant jump and shift from agriculture to horticulture crops in the State.Currently (2017-18) horticulture crops cover an area of 20.63 lakh hectares and theannual production is 185.20 lakh MTs. The average productivity of horticulturecrops in the State is 8.98 MTs per Hectare. The Horticulture Department has 11Training Centers to impart training in the field of horticulture. The department haslarge number of farms and nurseries (400) to serve as demonstration centers aswell as propagation centers. The State has six hi-tech bio-centers involved in theproduction of quality planting materials, bio-fertilizers and equipped with soil andwater analysis laboratories.

Horticulture Production Scenario at a glance (2017-18)*

Particulars Area in Lakh Ha Prodn in Lakh MTFruit Crops 4.15 71.90Vegetable Crops 4.83 83.72Spice Crops 2.21 7.72Plantation Crops 9.10 19.28Commercial Flowers 0.31 2.37Medicinal Plants 0.01 0.01Aromatic Plants 0.02 0.20

TOTAL 20.63 185.20* Horticulture Crop Statistics of Karnataka State at a Glance 2017-18

9

Export Performance of KARNATAKA**

Sl.No.

COMMODITY 2015-16 2016-17 2017-18 2018-19

1 Agricultureproducts includingprocessed Foodand Beverages

791.64* 629.69* 653.89* 718.98*

In Rs. Crores 5383.15 4281.89 4577.23 5032.862 COFFEE 473.32* 491.10* 575.01* 447.40*

In Rs. Crores 3128.58 3339.48 4025.07 3131.803 CASHEW 109.88* 150.63* 188.42* 121.47*

In Rs. Crores 747.18 1024.28 1318.94 850.294 SPICES 49.34* 47.61* 51.13* 103.55*

In Rs. Crores 335.51 323.75 357.91 724.85Total Rs. Crores 9594.42 8969.40 10279.15 9739.80

* In USD Million - (2015-2017 @ Rs.68 & 2017-2019 @ Rs.70)** Source: VTPC

Area and Production of identified export potential crops in Karnataka**

Crop with HS Code* Area in Ha Prodn in MT Yield MT/HaPomegranates (08109010) 25967 268228 10.33Bangalore Rose Onion(GI Crop) – No HS Code

1411 33864 24.00

Coffee (09011111) 226244 219500 0.97Black Pepper (09041140) 47904 35174 0.73Turmeric (09103010) 21299 133787 6.28Gherkins (07114000) 48200 108450 2.25

* Harmonized System of Code – Multipurpose international productnomenclature developed by World Customs Organisation.

** Horticulture Crop Statistics of Karnataka State at a Glance 2017-18

10

PROPOSED CLUSTER FORMATION

Sl.No. Crop Cluster districts

1 Pomegranate Bagalkot, Bellary, Koppal, Chikamagaluru, ChitradurgaRaichur

2 BangaloreRose Onion

Chikkaballapura, Kolar, Bangalore Rural

3 Black Pepper Kodagu, Hassan, Chikkamagalur, Shivamogga, UttaraKannada

4 Turmeric Chamarajnagar, Bagalkot, Belgaum, Kalaburagi,5 Gherkins Haveri, Bellary, Gadag, Koppal, Tumkur, Chitradurga,

Hassan, Chikmagaluru, Chikkaballapur, Mandya6 Coffee Chikkamagaluru, Hassan, Kodagu

Area & Production of identified export potential crops in the cluster districts:

POMEGRANATE CLUSTER*

Cluster Districts Area in Ha Prodn in MT Yield MT/HaChitradurga 5971 64881 10.87Bagalkot 2655 28242 10.64Bellary 4103 45320 11.05Koppal 815 7144 8.77Chikkamagaluru 568 5370 9.45Raichur 470 5640 12.00Total 14582 156597 10.74State total 25967 268228 10.33

* Horticulture Crop Statistics of Karnataka State at a Glance 2017-18

POST HARVEST INFRASTRUCTURE:

The post harvest infrastructure facilities such as pack house with washing, waxing,grading and sorting facility, pre cooling units, high relative humidity cold storages,ripening chambers, material handling equipments, refrigerated vans, plastic cratesand a laboratory with quarantine area as per the APEDA standards are required tofacilitate the export of horticulture produce.

11

EXISTING INFRASTRUCTURE:

Recognising the importance of these facilities, the State Government has alreadytaken steps to create post harvest infrastructure facilities to facilitate the export ofthis potential crop. The details are as under:

BAGALKOT: Integrated cold chain facility consisting of a pack house withcleaning, washing, waxing, sorting and grading, pre cooling units, ripeningchambers, aril packing unit, high humidity cold storage, commercial coldstorage, laboratory, quarantine area and other allied equipments andparaphernalia established by KAPPEC in the KIADB Agrotech Park,Navanagar.

KOPPAL: Cold Chain facility consisting of a pack house with cleaning,washing, waxing, sorting and grading, pre cooling units, high humidity coldstorages, commercial cold storages and other allied equipments such asmaterial handling equipments, plastic crates established by KAPPEC in theKIADB Industrial Area, Kushtagi in Koppal district.

CHITRADURGA: Pack House, Pre Cooling Unit, Cold Storage and otherallied facilities established at Akshaya Food Park, Hiriyur in Chitradurgadistrict.

PROPOSED INFRASTRUCTURE:

BELLARY, CHIKKAMAGALUR & RAICHUR :Cold Chain Facilityconsisting of pack house with cleaning, washing, waxing, sorting and gradingfacility, pre cooling unit, HRH Cold Storage, material handling equipments,reefer vans to be established at potential locations in the above districts. Theapproximate cost would be Rs.10 Crores each and the Total cost would beRs.30 Crores.

BANGALORE ROSE ONION CLUSTER (GI CROP)

Cluster Districts Area in Ha Prodn in MT Yield MT/HaChikkaballapur 1261 30264 24Kolar 150 3600 24Bangalore Rural 200 4800 24State Total 1611 38664 24

12

PROPOSED INFRASTRUCTURE:

CHIKKABALLAPUR, BANGALORE RURAL & KOLAR:

It is proposed to establish cleaning, grading & sorting, drying yard, pack house andother facilities in the potential locations of all the three districts. The approximatecost would be Rs.5 Crores for each facility and the total fund required is Rs.15Crores.

COFFEE CLUSTER (2017-18)Area and Production of Coffee in the State*

District

ARABICA ROBUSTABearing

Area(Ha)

Prodnin M.T.

Yield inKgs/Ha

BearingArea(Ha)

Prodnin MT.

Yield inKgs / Ha

Chikkamagalur 49251 33500 680 38212 44350 1160Hassan 23557 17500 743 13161 13420 1019Kodagu 26889 16900 628 75174 93830 1248State Total 99697 67900 681 126547 151600 1197

* Source: Coffee Board

ACTIONS PROPOSED BY COFFEE BOARD:

The Coffee Board is working under the administrative control of the Ministry ofCommerce & Industry, Department of Commerce, Government of India isheadquartered in Bengaluru is engaged in the promoting the quality production ofCoffee and facilitating the marketing including exports. During the stakeholders’meeting and also with the interaction had with Coffee Board officials, followingspecific actions are suggested by them to increase the export of Coffee from theState.

Establishment of a custom hire centre to provide machineries to coffee farmoperations one each at identified cluster districts of Chikkamagaluru, Hassanand Kodagu by dovetailing State Government scheme with a fundrequirement of Rs. 5 crores each totaling to Rs.15 crores.

Interest subvention @ 5% on crop loans to encourage intensive managementof coffee plantations which will greatly help in improving the productivity

13

with a fund requirement of Rs. 3 crores per year totaling to Rs. 15 crores for5 years for the identified coffee clusters.

To extend support for re-plantation of senile/unproductive plantations toincrease production, productivity and quality of Coffee. The fund requirementwould be Rs. 7 Crores per year totaling to Rs. 35 Crores for 5 years for theidentified coffee clusters.

To organize digital media campaigns for the promotion of GI registeredunique regional coffees in High value markets as well as traditional coffeemarkets. The fund requirement would be of Rs. 5 Crores per year totalling toRs. 25 Crores for 5 years for the identified coffee clusters.

INFRASTRUCTURE PROPOSED

Establishment of a separate warehouse for coffee with an exclusive area forfumigation, inspection and factory loading of coffee containers at MangalorePort in collaboration with State Government and New Mangalore Port Trust(NMPT). The fund requirement of about Rs.10 Crores to be met by theNMPT and State Government.

BLACK PEPPER CLUSTER*

Cluster Districts Area in Ha Prodn in M.T Yield M.T/HaShimoga 3485 1114 0.32Uttar Kannada 1503 735 0.49Chikkamagaluru 9371 4044 0.43Hassan 13533 21112 1.56Kodagu 15219 6392 0.42Total 43111 33397 0.77State Total 47904 35174 0.73

* Horticulture Crop Statistics of Karnataka State at a Glance 2017-18

INFRASTRUCTURE PROPOSED

It is proposed to establish state of the art cleaning, grading, steam sterilization andpacking unit one each in Chikkamagaluru and Uttar Kannada (Sirsi) at a cost of Rs.15 Crore each. The total cost would be Rs. 30 Crores. It is also proposed toestablish a scientific auction centre in Chikkamagalur on the lines of smallcardamom in order to facilitate for the transparent price discovery system for thishigh value crop. The cost for this auction centre would be about Rs. 5 Crores.Hence the total cost for the cluster would be Rs. 35 Crores.

14

TURMERIC CLUSTER*

Cluster Districts Area in Ha Prodn in M.T Yield M.T/HaBagalkote 3097 33686 10.88Belagavi 5018 31525 6.28Kalaburagi 1041 7367 7.08Chamarajanagar 8378 33851 4.04Mysuru 2527 15828 6.26Total 20061 122257 6.09State Total 21299 133787 6.28

* Horticulture Crop Statistics of Karnataka State at a Glance 2017-18

INFRASTRUCTURE PROPOSED

It is proposed to establish a state of the art washing, cleaning, grading and sortingand also the value addition unit (including the curcumin extraction) one each at thepotential locations in the districts of Belagavi and Chamarajanagar. Theapproximate cost of the unit at Chamarajnagar would be Rs. 25 Crores and that ofBelagavi would be Rs. 15 Crores. The total cost for the cluster would be Rs. 40Crores.

GHERKIN CLUSTER*

District Area in Ha Prodn in M.T Yield M.T/HaHaveri 10000 22500 2.25Ballari 18000 40500 2.25Gadag 6000 13500 2.25Koppal 2000 4500 2.25Tumakuru 7000 15750 2.25Chitradurga 2250 5063 2.25Hassan 700 1575 2.25Chikmagaluru 500 1125 2.25Chikkaballapura 1750 3937 2.25State Total 48200 108450 2.25* Horticulture Dept & Indian Gherkin Exporters’ Association

15

INFRASTRUCTURE REQUIREMENT:

The gherkin industry in Karnataka is self sustained with the required infrastructurefacilities for processing and exports which has been developed by the exportersthemselves in the potential districts since the industry is completely run on thecontract farming system wherein the processors / exporters will provide thefarmers (mainly small and marginal) with the inputs such as seeds (imported),fertilizers, package of practices etc and the produce is collected from the farmers’field. Hence, there is no need for the creation of specific common infrastructurefacility for the gherkin industry.

NODAL OFFICERS – CROP & DISTRICT

The Deputy Director of Horticulture (Zilla Panchayath) of the concerned districtwill be the nodal officer for the identified crop. The details are as under:

Crop District Contact detailsMobile Landline Email

Pomegranate Bagalkot 9448999233 08354-235515 ddhbagalkote@yahoo.comBellary 9448999248 08392-278179 ddhbellary@yahoo.comKoppal 9448999237 08539-231530 ddhkoppal@yahoo.comChikkamagaluru 9448999222 08262-235334 ddhckm@gmail.comChitradurga 9448999218 08194-230141 ddhchitradurga@yahoo.comRaichur 9448999236 08532-226067 ddhraichur@yahoo.com

BangaloreRose Onion

Chikkaballapur 9448999242 08156-272027 ddhcbpura@yahoo.comBangalore Rural 9448999214 080-22862206 ddhbangalorer@yahoo.comKolar 9448999215 08152-226941 ddohklr@yahoo.com

Turmeric Chamarajnagar 9448999221 08226-225022 ddhchamarajanagara@gmail.com

Bagalkot 9448999233 08354-235515 ddhbagalkote@yahoo.comBelgaum 9448999228 0831-2407296 ddhbelgaum@yahoo.comKalaburagi 9448999235 08472-278628 ddhgulberga@gmail.com

Black Pepper Uttar Kannada 9448999234 08384-226427 ddhuttarakannada@yahoo.com

Shimoga 9448999216 08182-222633 ddhsmg@gmail.comChikkamagaluru 9448999222 08262-235334 ddhckm@gmail.comKodagu 9448999227 08272-228432 ddhorticulturekodagu@gma

il.comHassan 9448999223 08172-268387 ddhhassan@yahoo.com

Gherkins Davangere 9448999218 08192-237629 ddhdavanagere@yahoo.comChitradurga 9448999218 08194-230141 ddhchitradurga@yahoo.comHaveri 9448999230 08375-249016 ddhhaveri@yahoo.com

16

Bellary 9448999248 08392-278179 ddhbellary@yahoo.comGadag 9448999231 08375-233015 ddhgadag@yahoo.comKoppal 9448999237 08539-231530 ddhkoppal@yahoo.comTumkur 9448999217 0816-2275189 ddhtmk@gmail.comHassan 9448999223 08172-268387 ddhhassan@yahoo.comChikkamagaluru 9448999222 08262-235334 ddhckm@gmail.comChikkaballapur 9448999242 08156-272027 ddhcbpura@yahoo.comMandya 9448999224 08232-225734 ddhmandya@yahoo.com

Coffee Chikkamagaluru 9448999222 08262-235334 ddhckm@gmail.comHassan 9448999223 08172-268387 ddhhassan@yahoo.comKodagu 9448999227 08272-228432 ddhorticulturekodagu@gmail.com

CLUSTER FACILITATION CELL:

In order to carry out and execute the activities in the clusters, cluster-wisefacilitation cell is proposed to be set up under the chairmanship of The Director ofHorticulture. The composition and representation of the cell is as follows:

No. Authority

1 Director of Horticulture Chairman2 Managing Director KAPPEC Member3 DGM / AGM APEDA – Bengaluru Member4 Representative of NPPO, Bengaluru Member5 Project Director, ATMA Concerned District Member6 Deputy Director, Spices Board, Bengaluru Member7 Deputy Director, Coffee Board, Bengaluru Member8 Phytosanitory Authority – Concerned district Member9 Reps of concerned Agriculture / Horticulture

UniversityMember

10 Representative of KVKs - Concerned District Member11 Rep- of FPO/ progressive farmers – one from

concerned districtMember

12 Nodal officer of the Horticulture Department Member Secretary

EXPORT FACILITATION CENTRE

It is proposed to establish an exclusive export facilitation centre which willfunction from the office of the state nodal agency, KAPPEC. The facilitationcentre will be guided and directed by the Secretary to Government, Agriculture

17

Department. The functions of such facilitation centre will include but not limited tothe following:

To coordinate between and among various clusters, Farmer Groups and otherrelated stakeholders.

To handhold and educate the budding exporters for the requirements toregister as exporter with DGFT, APEDA, SPICES BOARD, COFFEEBOARD, FIEO and other institutes.

To liaise with the related organisations and organise workshops, seminars,buyer seller meets, participation of the State in domestic as well as overseasexhibitions, trade fairs etc.

To create and maintain a data bank of potential importers’ and the exporterslist.

To collect, maintain and disseminate the requirements of importing countries. To compile and maintain the list of FPOs, Farmer Federations, Associations

etc. Any other activity / role assigned by the Government from time to time for

the promotion of agriculture exports from the State.

FUNDING REQUIREMENTS

The total fund requirement over a period of four years (2019-2022) in order toimplement the proposed action plan and strategy in the State of Karnataka for theidentified export potential crops based on the Agriculture Export Policy of theGovernment of India is estimated at Rs. 886.430 Crores (Rupees eight hundredeighty Six Crores Forty Three Lakhs only). The product wise and year wise breakup is furnished in the below table. However, the activity proposed year wise foreach of the product is furnished in the enclosed annexure to this document.

The agencies identified for the funding / implementation of various activitiesenvisaged in the action plan are, Department of Horticulture, Indian Institute ofHorticulture Research, APEDA, Coffee Board, Spices Board, CFTRI,KVKs/Research Institutes/SAUs, RKVY, KAPPEC / KABDC

Rs. In CrNo. Cluster 2019 2020 2021 2022 Total1 POMEGRANATE* 37.545 20.943 27.240 35.310 121.038

PH Infrastructure –proposed by KAPPEC

Nil 10.000 10.000 10.000 30.000

TOTAL 37.545 30.943 37.240 45.310 151.038

18

2 BANGALORE ROSEONION*

2.260 12.770 2.070 3.120 20.220

PH Infrastructure –proposed by KAPPEC

Nil 5.000 5.000 5.000 15.000

TOTAL 2.260 17.770 7.070 8.120 35.2203 BLACK PEPPER* 18.719 14.750 12.835 14.477 60.781

PH Infrastructure –proposed by KAPPEC

Nil 20.000 15.000 Nil 35.000

TOTAL 18.719 34.750 27.835 14.477 95.7814 TURMERIC* 68.237 66.604 66.757 69.573 271.171

PH Infrastructure –proposed by KAPPEC

Nil 25.000 15.000 Nil 40.000

TOTAL 68.237 91.604 81.757 69.573 311.1715 GHERKINS* 93.930 26.430 46.430 26.430 193.220

TOTAL 93.930 26.430 46.430 26.430 193.2206 COFFEE** 22.500 22.500 22.500 22.500 90.000

PH Infrastructure –proposed by KAPPEC

Nil 10.000 Nil Nil 10.000

TOTAL 22.500 32.500 22.500 22.500 100.000GRAND TOTAL 243.191 233.997 222.832 186.410 886.430

* Costing provided by Horticulture Department.** Costing provided by Coffee Board.

OTHER EXPORT POTENTIAL PRODUCTS

The state will also concentrate on the following potential products for exports:Vegetable Extracts Mangoes Grape WineFlowers GI Products Sugar/Jaggery ConfectionaryGroundnut Green Chilly MilletsRTE Products Processed Foods Raisins (Dried Grapes)

Existing Infrastructure in the State for agriculture commodities*(VTPC) 1,22,489 kms of road net work 2357 kms National Highway, 28311 kms State Highway Two international airports (Bangalore & Mangalore) 150 main market yards and 352 sub market yards 108 cold storages (4 lakh Mts. capacity) 19 lakh metric tons of storage / warehousing facility 24 poultry institutions 23 agriculture training centers 47 warehousing centers connected to Railway Goods shed facility

19

Potential Markets for Promotion of Exports*

PRODUCT EXISTING POTENTIALVegetable Extracts USA, Japan, Germany, Korea Australia, ThailandTurmeric Powder USA, Bangladesh, Iran Germany, France, UKGrape Wine France, Japan, Hong Kong UK, USA, ItalyBlack Pepper Vietnam, Thailand, Sri Lanka UA,UK, NetherlandCoffee Italy, Germany, Russia,

Belgium, Turkey, Poland,Indonesia

USA, UK, Belgium, Italy

Gherkins USA, Germany, Russia,Canada

Belgium, France, Spain

Bangalore RoseOnion

Malaysia, Indonesia USA, UAE, Vietnam

Processed FoodProducts & Ready toEat products

USA, UAE, Australia, Canada UK, Saudi Arabia, Oman,Mexico

Flowers Japan, Malaysia, Singapore,Lebanon

UK, USA, Netherlands,Germany

* Source: VTPC, Bengaluru

ACTION PLAN & STRATEGY

It is proposed to adopt the following strategy and action plan to achieve the desiredobjective of accelerating export growth of agriculture, horticulture, floriculture andallied commodities from Karnataka.

PRODUCTION, PRODUCTIVITY & QUALITY

Production of residue free raw material in abundant quantity by raisingproductivity levels with specified quality in the designated clusters.

Replacement of local Bangalore Rose Onion variety with the improvedvariety “Arka Bindu” developed by Indian Institute of Horticulture Research(IIHR) and multiplication of seed production through the state owned body,Karnataka State Seed and Organic Certification Agency (KSSOCA).

Cultivation of Pomegranates under high tech retractable roof green housetechnology (RR) to address issues such as bacterial blight, fusarium wilt,insect damage on fruits etc.

20

Establishment of Centre of Excellence for exports in the potential locations -Eg: CoE by Horticulture Dept, DATCs of Agri Dept, KVKs of UAS.

Crop specific standard operating procedures (SOPs) will be developed bySAUs and KVKs

Labeled agro chemicals for each crop for export purpose. Establishment of Quality control and Laboratory facilities in the production

clusters / in the designated places to facilitate usage by the farmers andexporters.

Developing production clusters as safe food zones by imparting cluster /farmers’ level food safety training centre in association with the institutessuch as Indo-US Collaborative Training Centre established by Spices Boardin collaboration with USFDA. This will ensure 100% traceability and foodsafety (Spices Board)

Promotion of Exclusive Organic Clusters: The world over demand for organicproducts is increasing steadily. The global demand for organic products hascrossed USD 100 Billion whereas India’s share is only around USD 500Million which is around half percent (Spices Board)

Establishment of basic testing facilities & Food Safety Training Centres –Quality evaluation laboratory, Post harvest and basic processing trainingcentre (capacity building). Training and Technical Expertise to establishlaboratory to be given by Spices Board.

Exploring the possibility of importing planting materials for the exportpotential crops. Eg. MD-2 variety of Pineapple from Philippines, new rosevarieties.

Government of India to direct “Central Tuber Crops Research Institute(CTCRI), Trivandrum under ICAR to develop “Sweet Potato” variety withorange flesh which has very good demand abroad.

Setting up of a single agency for multiple inspection and certificationrequirements for all agriculture and processed food products for smoothfacilitation to exporters in fulfilling the export obligations / requirements ofdifferent countries for different products. (VTPC)

POST HARVEST & HANDLING

Incentive schemes for Inland Freight Subsidy to exporters from the place ofprocurement / processing till the port of exit, branding and packaging ofproducts.

21

Incentive for the procurement of Reefer Trucks up to a capacity of one MT inthe form of reimbursement of cost up to a maximum of 50% of the cost of thevehicle (VTPC)

Establishing required post harvest infrastructure facilities in the productionclusters or in the vicinity of exit ports / air ports / rail heads / ICDs

Development of road and rail connectivity from the hinterland to the exitpoint of export ( sea port / air port)

Establishment of separate warehouse / go down facility for coffee or foodcommodities at New Mangalore Port with sufficient space for fumigation andinspection and factory loading of containers (Coffee Board)

To address the problem of port congestion & improving cargo handling atNMPT (Coffee Board)

Creating world class integrated post harvest infrastructure facility (packhouse, pre cooling units, high humidity cold storages, grading, washing,waxing facility, hot water treatment and Vapour Heat Treatment for mangoesto handle perishable cargo both at Bangalore International Airport (BIAL) andMangalore International Airport (MIA). One integrated facility for handlinghorticulture produce is being established by KAPPEC near BIAL at anestimated cost of Rs.25 Crores.

Establishment of scientific warehouses and spices collection centres forclusters from where exporters can directly procure (Spices Board)

INCENTIVES AND ASSISTANCE

Government of India to cover all Spices exports under Merchandise Exportsfrom India Scheme (MEIS)

Subsidy to floriculture industry for the generation of solar power in theirunits. (VTPC)

Assistance to SMEs for adopting new and innovative technologies developedby the private entities in Nutrition and Fortified processed food and dairyproducts for exports. (VTPC)

Government of India to consider approving retractable roof technology greenhouses under NHM and/ NHB subsidy schemes

MARKETING AND EXPORT PROMOTION

APEDA / Spices Board / Coffee Board to establish Trade Facilitation Centresincluding Cold Storage / Ware housing / other logistic facilities in the

22

designated importing countries to reduce the transaction cost, time and energyfor multiple shipments especially to help new and SME exporters (Eg. AtSharjah in UAE, Amsterdam in Europe etc )

Wide publicity and marketing campaign for GI produce by display ininternational air ports, international exhibitions and in the reception centers ofIndian Embassies located abroad.

Indian Missions abroad in the export potential countries should have anexclusive officer attached for dealing with issues of Indian imports ofagriculture, horticulture and related commodities and also the potential forother agriculture commodities from India

Participation in all product specific and exclusive international exhibitions(FRUIT LOGISTICA – Berlin, Germany every year during February,ANUGA – Cologne, Germany / SIAL – Paris, France every year duringOctober), GULFOOD – Dubai every year during February) and organise theprivate sector / farmer producer organisations’ participation in the StatePavilion to showcase the export potential and organise B2B meetings and oneto one direct interactions.

OTHER ACTION POINTS

24 x 7 inspection and clearance facility in respect of quarantine and Customsat Kempegowda International Airport, Bengaluru (KIAL) and MangaloreInternational Airport (MIA).

Setting up of a common portal to disseminate SPS requirements of differentcountries and the procedures / methods of packaging including the packingmaterial to be followed by exporters in all the agriculture and food productexports with the assistance of all the agencies concerned. (VTPC)

Assigning separate HS code for Bangalore Rose Onion

CONCLUSION

The action plan and strategy paper has been worked out based on the AgricultureExport Policy of the Government of India and with the inputs from stakeholdersand the line department officers including the officials from APEDA, SPICESBOARD Bengaluru. It is proposed to involve more and more product specificFPOs and farmer organisations linked directly with the exporters, export housesand also hand hold the FPOs to directly undertake exports on their own byfacilitating them to register with DGFT for IE Code, APEDA, Spices Board etcand guide them in respect of procedures, documentation for exports etc with anultimate objective of increasing the export growth of 10% year on year.

't

o

E

't

c

>

g

,' ':o

to

E

E

too

E

,:

c

IoeI

tT do<o

o-E8

IoE

=

Io

=To

it 6

=t YT II OI 18=

*a

EEg

o=

6C

oL

I Io

6A=o9

Io

=Ioo

\

E.:>gEec-cg

r

o

\

F N

NF

@

oN

o

N o

NN

oNo o

NNoN o

N

NN N

NN

o

o@N

o

o

N*99P3e66 oN ts6

@N

@@

ood N

l;lpl9l-1

N

oN

o N o

N N

o

o

,=

oFAY.E'.7

?9E}o;viI

oo:=tr

oIL

NN

oozz

N N

L

@N

N

Nd

N dN

N N

oN

NN

o

oN

N

N No No

NH l'l€

oz

J6

!

II

.E

o

.9oo<Zo'6cc<

=o

=

ooo

=

.9.o

o

oJ'=

'6

o

=

o

oGo

II

II

II

II

^lPIglOIolfl-l

o-

=goEo

.E

-coEo

oE

tot>lglol?

rl9>lv!lr.;IEf | -

?l c

ol q

E

I'-FY'

o

oEo

o

o_N,htr6Io

N

oo

.gL

Oco

ot

Eo

-oE

oE.g

ot

EGE6sN

o'o

oco

o

oEE

oE.

Eo

.g

ot

,boaN€);q:;=;'=Ei>9R.e

EiT-!;.9 hiEal09,dv i

-og

ONoh

YX

d

f

I

-l

:li ol

LHI

, hl9nl

=-6tq^

i=oE'E.='6 !,FX

6zxe.=a

ro.ru

FF

oEa.

Uo-

;?N

.2o

oEouo

oE.g

otr

c

oE

d

o

6

-o

loloto

lot6t-

lot-

t;{E,t o

:t d:t o

f

o

IJI

o

oEo

o

eooIo

e.h.9E9>:t!

;s:zodz6-Eg &.= =x+zKp E_&.

D

D

N

o

o

o

o

ot

o

o

ooil

o

t

o

E

o

ooo

oEo

ot

o6

Eo

o-o

o

o

t-lotot-lo

t=Et6 hIda

zo N o F

N o FN N

N

't

o

't

g

>3

<3 =Io <o do E-

IoE

o55Euoc<

ioLOl@(<

Ito@ Fs i,ro

L@(<.Y

oN N N

N

No o

No

ood

N

oNoo

o!tNl-N

NoN

d a o N { aoo @

@rt6F.o

N

oeoE

o

-

o

oNo o N

oo:=tr

og

ir

z

o

o

9e

o-

o

i

>F

UO

RroobR

9aH6oo-!:

=i=h96-

ooONEOqobd

90HE

P,3;

o

o

l

E

I

o

=tG

o

U

oEtr5r=ocY)

tr

.a

oE

o

o

OJ

xduocil=^EQ

=xY2

=o

=NE

r

E

ooo

o

9-

oflz

?lolo]

cl

r.l

(

q

e

q

o

N

Edoo

ooo'|2

o

o

.9G

Eoi:ooEo

ot

I

I

HI

ol

olol

ol

:l36l-tc-t-ot r

318ot .-tl&

o

ooto

-9o

ooE

ooo

o

.g

o

Eoo

Eoo

o

o

E

;Eo

E6

Eq.=*(r+

oE

e

tr

@

Jo

iioY

=U)

o

Eo

E

ooJ

E.

tro

;EE

tr

EoE

o

E

oEP

o

o

o)@

.q

oo

tr

.=oasda

N

ooo

o)@

t

G

oC)

6.9d

o

o

T

N N oN N N N s

I

',

F<

5<

{6

E

.E

v

-'trE.E=€:E

€ tbt4.9.Y

<9:=

3eHEE99U!,YA E6 ii q=

a= F 6

d> s2 E

;Ez6

';.gi

t*:r'E !

=6=.: ; -E.E;tbE;dOo

-d 6< hE

;d

?=?3.: 9Eti

Eq:cE='F e:

- >qE.ZG

r:EHE.X

=? a

ti

En

EA EArF

Q

F

b

o

P2z-a

3

zz

'5

E.Z

E!

3AE";

;T

9-63 >9f,= P

h<;i6E o

! =:

p'E 3dE&

c?

nkg

z

AA

<; E

.;.

;b!;i::E9Ei

g

o

.9

,E

I

I

I

,l

?l3l

olc

9t-

g

E

O

E

;L

&. ?.

e

a

9i'

: .9

60'=E;E

n

E

Pd

v66-*,^ {H:>:!lE

iE>

EHHi"efil= E

:6*

E4J

.E

;\5+

Q6

oo#5

9C

3*

EZ69

FF

.E

F

'E

cF

!

6

b

6q

9^

g

6E

I

'E

E

O

!

q

EI

E

a

Ea

E:

EE

zi

EE:E

i?9.-

g={eQ3

Eo

e

'E

zz

.=g!5gE

F€=,FB}qi(9E-X:

EeB6O e

= E.91;EEgEaox<o 6

cEe

EFE*A:c€q pgv tr-*E S >-3==-639iB!FFcEen;dt=!o.=7=I d ^^.9=.iaF F* 6"E eE!

'S E 3f

EFN

:e

Ei-o" -

EA.49 a€ci F

g9dqEYE'E:5 aiiB9V1zc^J-bEg

O'EA

@ Ept,tF"E gi

:T ES;EE E3iEh'5 dN

€ ;:5

'lsEE

i =B3 =(,q 6:b .E

,: Ep€ i"x .E4x -g

€ E'EE-E:€ EA9< e: q

F3H=?€6I

q)

a

I

a)4).r-n\

-

9(*.

U(ca:.!

H:+!AUE6

Ir

Q

F

E

t

t

a

.95

.E

56

.=

F

\taE@9

:-det:>d0i59-E

t0d^-6s?,s

g: g€&ed;

g= € e. r3=-E:F=!dod-9 I . g +: F i

ii€EigisggEgi;€E;g

gEEiiiigi

€

+ili'r

Q

U

F

EO

FI

ts

E

O

Q

3

EO

E.9>

s9

g

E

€

EE

gK

q.9

eE

O

?

E

o

D

E

g

J,,

z

IO

:i

9l

-d.

z

il

a-ti

a.

z

O

'!5E

q

I

a

rJ

{i

eX

6

j

e

tr

't

E

E

'E

O

!

:\

E

tt

U

.E

E

.E

I/

Ic4u

=c,fF

o

i -BEEEooo- E!r<.;

OE

5En6

3tvab=6u=Es tiluo9tzY]Qo

€o

E3E@ol9,8

;o

ooEEbBc-E-E.0+3,(I!

{aBEN(dl

Zu9:

6!>FOC

3t-n

aooouov€Y! o*b+EE:Eo;='qosy?i anEf,;FEE

u.od

o

o

oooo

os!No

O5

EE

=E-o#6

".ooq

o@6Uo^

oH

6lt6ltIdot6z

46

oo

P

E.

o

;oY

6

oul

:.>'

E*

db'

o

o

ofgf

EoI,o

E\"p

oloto

oo!o!!ooJd-1.:CJ

-ox'oooPolYOd6t.tr.Fc;iodtoo

x

ct

lit;ooo6

o

F

ooo

o

EE

^_5 dE

oo

;6trE

oo

d,E

a

oI

cI I

oIoo

I

g*

v.E

=cIoo

E

=

-eIo

Io

tI

t=

E

Ia

c

Io

uo+=

o

e

oe.

I

o

o

N

N

F

F

FN @

@

i

@

@N o

o@

No F

No

s N

oN.: @

o

t N

6ro

oEo

Er6o6.9

ir

f,.;oi

oozoz

oN@o

N oo@

c

7cc

oN@

o @

@

FN

N

o@ oci

N @N@

N@

-lfilpl*lil9l*lHale€l

.9X

'=5+d E=

To

=

2

o

=E

'6

9q

o

='t'6

:ooo

O!

^q slP oN

oN

oo

N

2E

.9 o

'6N

ooo

@

Eo

oE.

6

c

l

o.u

o

ou

0

(

1.9Int;l'ilcl7t;ot )

o-l cLIE

:16Nt IJl !-l i9,1|

ccoa(f(

(

G'tr@

6E

gc

oEE

otr

ol

=lFIPIalFINIolzlol

to Ito Itq Ito I

lo l>lx lsl6 t,lo lit- Ict3 l!15 lsIE !Fl9 9l o

tqot rlo ot old rl0

.+tAYh=Qzr iiiboe<3t.EX5o

cv9,h

ootrN=6oo;I6tr

=Ftr.Y

Et

.Eo

bg

oo'6

o

''!o

oEEao

EoEo

od.

{UNa);9:gEEiE.i>98.e.3Heo .=.q

66Po o1'L9E9= stb+oN$oo ^

l= 'olb +.9l.E x.E16 aoIEPTtdv 3

od

oEo

oN

o

o

oN

OG

ohtrx.=*!=HX&6

o

lui

tsl

oE.g

o

oto

r*v9Are&^6;-Uo6t*=h=o6'- .='6 !,id

RZ:e

l.E !,

10. il.r u

66

;E

Es

l1llo

IElrlot4loItloI9l:to

lslEt.9IElEt-t5

cl Fs=l

iv:t =e:l g:cl Pd

-go

o

o)otr

G

ouJ(L

o>co

Yi

=h&*z- \ 'j l+ D

f N o

o

l

E

EgoEo-

N

Ub

E

6Eo

gooo

o

o

^'=

oqEo

=*c+

KAPPEC

Typewritten text

GHERKINS

COFfEE BOARD

(Ministry of commerce & lndustry, Govt. of lndia )

BENGATURU - 550 OO1

Ref No: MAR/M|U/2OL}-2O1 qaL Date:04'10'20194Dear Sir,

This has reference to email dated 28.09.2019 along with the attachment on draft action

plan & strategy to implement Agriculture Export Policy (AEP) of Government of lndia in

Ka rnataka.

ln this regard it is to inform that the coffee Board, Bengaluru had previously provided the

requisite information w.r.t coffee to KAPPEC on the issues and specific actions proposed for

increasing exports of coffee from the identified clusters i.e. chikkamagaluru, Kodagu and Hassan

districts vide ref . No. MAR/MlU/2OL9-2O/39 dated 28.06.2019

However, the following are the specific action points which may be considered for

incorporation in to the action plan for increasing the exports of coffee from the identified

clusters.

With respect to coffee, it is proposed to establish a separate warehouse for coffee and

also providing space for ffumigation, inspection and factory loading of coffee containers

at Mangaluru port in collaboration with state Government and New Mangalore Port Trust

(NMPT). The fund requirement will have to be met by the NMPT and State Government

as more than 50% of the coffee shipments are handled by the NMPT as majority of coffee

is grown ln the Coorg, Chikkamagaluru and Hassan districts of Karnataka, all these three

districts are within 180 km distance and there is no inter-State transfer of the cargo.

ln order to augment coffee productivity, it ls proposed to support for water harvesting

and irrigation infrastructures with attractive incentives on the lines of PMKSY by

dovetailing of government irrigation support schemes for coffee growers. lt is to inform

that the Coffee Board vide letter No. EXT/P&C Cell/43 /20L6-L7lLaa dated 15.09.2016 had

requested the Principal Secretary (Hort.), Government of Karnataka to issue necessary

directions to the PMKSY implementing agency in Karnataka state to give vide publicity

among the coffee growers and to extend the assistance under PMKSY. Coffee Board also

provided the information on assistance given by the Board to coffee growers to install

micro irrigation (drip irrigation/sp rin kler irrigation) under water augmentation scheme tothe Govt. of Karnataka. Accordingly, the commissioner of Horticulture, Gow. of Karnataka

has stated that the necessary instruction has been issued to the implementing agencies

of PMKSY by the Government of Karnataka to Department of Horticulture vide Govt.letter No. DH/'4/HPP/2076 dated 25.09.2016. But it is learnt that the implementlngagencies are not entertaining the claims of coffee growers under the PMKSY stating thatthey have not received necessary directions from the competent authorities. Therefore,it may be taken the issue with the concerned authorities for extending assistance to Microlrrigation Scheme to the coffee growers under PMKSY.

It is proposed to establish custom hire centre for machinery for mechanization of coffeefarm operations one each at identified cluster districts of Chikkamagaluru, Hassan andKodagu by dovetailing state government scheme with a fund requirement of Rs. 5 croreseach totaling to Rs. 15 crores.

It is proposed to extend interest subvention @5o/o on crop loans to encourage intensivemanagement of coffee plantations which will greatly help in improving the productivitywith a fund requirement of Rs. 3 crores per year totaling to Rs. 15 crores for 5 years forthe identified coffee clusters.

It is proposed to extend support for replantation of senile/unproductive plantations withenhanced level which will help in increase in production and productivity. Though CoffeeBoard is extending support for replantation in traditional coffee growing states, it is notlucrative for the coffee growers due to high investment involved and loss of incomeduring the replantation period due to long gestation period involved in generatingeconomic yield. The fund requirement would be of Rs. 7 crores per year totaling to Rs.

35 crores for 5 years for the identified coffee clusters.

The Coffee Board has obtained Gl registration in March 2019 for Arabica coffees grown in

Bababudangiris, Chikkamagaluru, Coorg, Araku Valley and for Robusta coffee grown inWayanad apart from Gl registration obtained during 2008 for two specialty coffees viz.,

Monsooned Malabar Arabica and Monsooned Malabar Robusta. Promotion of theseregion specific Gl's will increase the credibility and visibility of lndian coffees in theinternational Market. lt is proposed to run digital media campaigns for the promotion ofGl registered unique regional coffees in High value markets as well as traditional coffeemarkets. The fund requirement would be of Rs. 5 crores per year totaling to Rs. 25 crores

for 5 years for the identified coffee clusters.

. Thus the total cost for the coffee clusters would be Rs. 90 Crores.

Regards.

Director of Finance

Dlrector of FinanceCoffee Board

Bengaluru