activating social media - campaign example - tesco
DESCRIPTION
How did Tesco activate their innovative Easter social media campaign, #FindTheEggs? How did they increase social engagement and footfall to their stores in the run up to Easter? Find out how digital printable coupons helped them achieve these objectives.TRANSCRIPT
How Tesco Activated Their Easter Social Media Campaign
Objective: Positive Social Engagement & Easter Footfall
Tesco #FindTheEggs
Campaign: Virtual Easter Egg Hunt On Google Street View
Tesco #FindTheEggs
Campaign: Find 3 Eggs - Win Free Chocolate Bunny
Tesco #FindTheEggs
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Measurable Footfall
High Levels of Engagement
Results: Positive Social Buzz; High Engagement; Measurable Footfall
Tesco #FindTheEggs
Print Coupon
Positive Social Buzz
Discover How Coupons Can Help Activate Your Digital Campaigns
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