activerain univerity link class
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Learn how to create effective links for your blogs thatTRANSCRIPT
Hitting the Mark with Your Links
Wednesday, August 3, 2011
Part 1: The Link Itself
Wednesday, August 3, 2011
One Way Link: A link from another website back to your
own website
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One Way Links: Major factor in
determining Search Engine Authority of a
Website
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Anchor Text: The words that make up your link
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So Ask Yourself: Does Your Link Stink?
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Never
Wednesday, August 3, 2011
Never
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Never: Add Links that do not use Anchor Text or that use the wrong
Anchor Text
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Wednesday, August 3, 2011
Components of a Good Link
1. Anchor Text
2. Landing page (Where do you send them?)
3. What’s on that Landing Page?
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~6-8 Seconds to Capture a Web Visitors
Interest
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Part 2: The Landing Page
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Where are you sending your Traffic?
More clicks it takes them to get what they want, the more likelihood they will leave
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1. Home Page2. Search Page3. Exact Search
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Home Page?
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Home Page?
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Home Page?
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Search Page?
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Search Page?
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Search Page?
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Exact Search!!
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Exact Search!!
Wednesday, August 3, 2011
Exact Search!!
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Figure out Right Now! How far can you send
them?
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What’s On the Page?
1. What they wanted?
2. Title tags that match your anchor text?
3. Content on page that matches anchor text??
4. Lead conversion?
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Why Exact URL?
1. Search Engines can crawl them
2. It’s exactly what they want
3. IDX will always keep info fresh
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Some Spots You Shouldn’t Forget to
include Links
Wednesday, August 3, 2011
Some Spots You Shouldn’t Forget to
include Links
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Grabbing their Attention
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If you are interested in an IDX Solution:(206) 395-6254
Wednesday, August 3, 2011