ad icompli sales presentation - january 2014
DESCRIPTION
Ad iCompli, a service from BPA Worldwide, is an online advertising assurance service. Near real-time reporting verifies brand safety, media quality and compliance to the media plan.TRANSCRIPT
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Ad iCompli
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What is Ad iCompli
A single assurance service to manage and
optimize online advertising campaigns and
improve performance through
…near real-time reporting
…post-buy analysis
…independent audit of results
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Near Real-Time Reporting
Brand Safety (Ad Verification)
Assures ads do not appear next to sensitive or
questionable content.
Media Quality (Ad Delivery)Scores the performance of placements and domains
based on in-view, engagement and duration metrics.
Compliance (Ad Compliance)
Validates the actual execution outcome against the
booked media plan.
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Product Description
Campaign Reporting
Contains:
Post Campaign Audit
Report Contains:
Delivery
Confirms impressions
purchased were received
Verification
Confirms placement of
the ads
Compliance
Confirms compliance to
the insertion order
Near real-time
Reporting
Post-buy
Ad iCompli
Brand safety: Identifies
ads that appear next to
questionable content and
prevents it
Media Quality:
Evaluates
performance of
placements based on
in-view, engagement
and duration
Compliance: Validates
outcome against booked
media plan by importing
media plan to the
interface
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Why Ad iCompli
BPA data is known, trusted and valued.
Documented effective ad placement, brand protection, and insertion order compliance.
Near real-time reporting allows for mid-campaign adjustments.
As a not-for-profit we have the ability to offer competitive pricing.
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The Ad iCompli Difference
Compliance testing and reporting
Site-level scoring
Comprehensive dashboard
Non-intrusive implementation
Significantly reduces waste
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Waste Reduced 9% to 30%
Waste includes:
Ads not delivered in view
Ads not delivered in a brand safe manner
Ads not displaying to the correct GEO area
Ads delivered outside the dates booked in
the media plan
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How Ad iCompli Works
Copy and paste simple URL string into
script field.
Media plan is exported to online tool against
which execution is measured and scored.
Compatible with majority of ad servers.
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Our analytics tool is an open architecture platform designed
to work with different data sources.
Project StartCampaign
Start
Data
Set-upInterface Reports
Key Performance
Indicators
Brand Integrity
Media Quality
Compliance
Creative
supplied to
agency
Campaign set-
up and
trafficked by the
agency in their
server as
normal
Easy-to-
follow
instruction for
DART, Atlas
or other
server users.
Media plan
output from
server
Script or
tracking code
added in server
ComScore, Adsafe, DoubleVerify or
other CV tool
Uploaded to
interface
Daily data
download; QA
and release to
interface
Supplemental
and custom
reports as
needed
Prescriptive
reporting to
improve
campaign
returns.
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Ad iCompli UI Near Real-Time Reports
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• Category
• Keyword
• Brand Risk
Brand Safety (Ad Verification)
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Media Quality (Ad Delivery) • In View on page
• Engagement level
• Time on screen
• IAB Guidelines
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• % impressions in GEO
• % Impressions in booked dates
• Impressions booked vs. delivered
• Effective rate
Compliance (Ad Compliance)
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Project Dashboard
Condensed view of key campaign performance metrics - highlighting
any deviations in performance that need to be addressed.
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Summary
Ad iCompli determines if every ad is viewable and in compliance with the media plan or insertion order.
Near real-time reporting verifies brand safety, media quality, and compliance.
Performance scores allow for immediate evaluation and campaign optimization.
A BPA audit opinion evaluates the online ad campaign and its success in ad delivery, ad verification and compliance.
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