ad tech perspective oct 2013

Advertising And Marketing Technology

February 2014Disclaimer:

This document has been produced by Results International Group LLP (“Results”) and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein and, accordingly, none of Results’ officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this document.

Julie Langley Mark WilliamsPartner Director+44 (0) 20 7514 8247 +44 (0) 20 7514 [email protected] [email protected]

For more information contact:

Market overview and update

Contents

01 About Us

02 Market Landscape

03 Public Markets Environment

2

Digital Media

Selected clients and transaction counterparties (1)

Corporate Finance Advisors to the Adtech, Software & Marcoms SectorsAn established team of sector experts…

• Results International is a market-leading M&A advisory firm founded in 1991

• Entrepreneurial and owner-managed

• 40 person global team with over 250 completed transactions

• Senior level attention on all transactions

Adtech

Marketing Services

Software

Sector specialism

…with global reach

(1) Some clients were advised by Results International Partners at prior firms3

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=DFQYiv0ak9F7FM&tbnid=JC0hUqObSsXtIM:&ved=0CAgQjRwwAA&url=http://miranda.hemscott.com/servlet/HsPublic?context=ir.access&ir_option=RNS_NEWS&item=45709189634603&ir_client_id=687&ei=XFtMUracJemM7QaDtIHgCg&psig=AFQjCNEyyjGJ5RmA-3O_m4xWlR5jBhRVwA&ust=1380822236675855

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Xnpv6mT1mXrNHM&tbnid=3pJvLIYwfhFInM:&ved=0CAUQjRw&url=http://my.opera.com/community/opera/buttons/&ei=NuDXUv-XB8am0QXpzoGIBw&bvm=bv.59568121,d.bGE&psig=AFQjCNE6m80XE3hdbm-4Akuss3EvthcY7Q&ust=1389965726223087

James KesnerManager

Anthony HarringtonManager

Mark WilliamsDirector

Selected Team Members- UK

Andy CollinsSenior Partner

• Joined Results in 2005 and has completed over 50 transactions, raised £150m of funding from private equity and the Capital Markets and provided strategic advice to a wide range of businesses

• Clients include Abacus, Retail Eyes, Bridgehead International, Chemistry Communications, Latitude, and Total Healthcare Group

Keith HuntManaging Partner

• Joined Results in 2005 - Previously Head of M&A at Ernst & Young

• 20+ years experience in corporate finance, including M&A, fundraising, IPOs, JVs, MBOs and MBIs

• Clients include The Group, Figtree, Monitor Media, Spannerworks, Flip Media, Transactis, Punktilio, Flamingo, Brand X, and AIA

• Joined Results in 2012. He started his career at KPMG working in Financial Services M&A and moved to Ingenious Corporate Finance in 2010

• Clients include Staffcare, Moonpig, St Ives, and Inflexion

Julia Crawley-BoeveyDirector

• Joined Results in 2010 having spent over four years at BDO where she worked in both Audit and Corporate Finance

• Clients include The Group, Blue Rubicon, Virgo Health, Incite, and Crayon

• Joined Results in 2013, has experience in healthcare focused corporate finance at Bear Stearns, Rothschild and Investec

• Clients include Enteq Upstream PLC, Arena Leisure PLC, Busy Bees and Protherics PLC

• Joined Results in 2013 from Kingston Smith

• ACA qualified, has previously worked as a Finance Director for a London based brand consultancy

• Previous clients include ID magazine, Not to Scale, Writtle, Adam and Eve

Jim HoughtonPartner

• Joined Results in 2010, with over 10 years of M&A experience

• Prior to joining Results Jim led European M&A activity for the marketing services division of Omnicom (DAS)

• Clients include We are Social, Blue Rubicon, Virgo Health, Crayon, Iris, and United News & Media plc

• Joined Results in 2012 to lead the tech and digital media practice

• 15 years M&A experience at Broadview then Jefferies, advising tech and digital media companies on M&A and fundraising

• Advised on transactions with Oracle, Microsoft, Experian, Moody’s, IAC, Axel Springer, DMGT, and BT, amongst others

Julie LangleyPartner

4

• Co-founded GroupArgent in 2005. Closed $4.0 billion in cross-border transactions including several Canada-US

• Experience includes advising Hunt Mobile Advertising on its transaction with Opera Mediaworks, Telesystem International Wireless (NASDAQ: TIWI) sold to Vodafone, and buyout and exit representation for Canadian firms Caisse de Dépôt and Wynnchurch

Pierre-Georges RoyPartner

Selected Team Members - International

• Long career in marketing sector (Ogilvy & Mather, The Ball Partnership)

• Managed the acquisition of SMART to McCann Worldgroup, CCG by Publicis Group to establish Digitas China, CIC by Kantar Media and The Upper Storey by Isobar

Andrew KeffordManaging Partner –Asia Pacific & MENA

Chris BeaumontManaging Partner –North Asia

• 16 years of experience consulting in Asia

• For 10 years Chris was with McCann-Erickson in Asia; he was both Vice-Chairman of its operations in Tokyo and Chief Strategy Officer for WorldGroup across Asia

• Co-founded GroupArgent in 2005 and has closed over 35 transactions totaling $0.75 billion

• Experience includes advising Hunt Mobile Advertising on its transaction with Opera Mediaworks

• Prior to GroupArgent, Maurice worked at the Zanett Group, Morgan Stanley and IBM

Maurice WatkinsPartner

• Joined Results in 2008 and has 13 years working in financial services, with over 8 years of experience as a corporate finance specialist

• Previously worked at Nomura, Royal Bank of Canada and Ernst & Young

• Clients include Abacus, Total Healthcare Group, Synergy, D2D and Retail Eyes

Hemavli BaliExecutive Director

• 27 years experience in the advertising sector, including as COO of JWT's Middle East Network

• Joined Results International in 2008 and has since been engaged in a number of buy and sell mandates

Imad KublawiRegional Partner –MENA

• Spent 24 years at Hindustan Thompson (part of JWT), the largest ad agency in India

• Other roles include COO at RK Swamy/BBDO and as advisor to companies in India, Pakistan & Dubai

Sunil GuptaArea Liaison –South Asia

5

US Team

Asia Team

Selected Transactions Across Technology, Marcoms & Digital Media

NOTE: Certain transactions were advised on by RI’s Partners at previous firms. 6

has been acquired by

has invested in




is joininghas been acquired

by






has completed a joint venture with






http://www.seloger.com/

http://www.axelspringer.de/en/index.html

Content

01 About Us

02 Market Landscape


7

Measurement & Optimisation

• Ad Network and Exchanges• DSPs/SSPs/DMPs• Programmatic Trading

Space• Targeting/Retargeting• Tracking, Tag Management

Attribution• Optimisation

Marketing Technology Landscape – Illustrative Companies

Marketing Automation

• Omnichannel Campaign Management

• Marketing Automation• Lead Management• Email Marketing

Social CRM /Social Software /

Data

Advertising Platforms

Mobile

• Mobile Marketing• Mobile App Platforms• Mobile DSPs• Mobile Ad Management/Ad

Serving• mCommerce

eCommerce Tech

• eCommerce Platforms• Recommendation Software• Personalisation Software• eCommerce Logistics• Content Management

Video

• OVP’s• Video Sharing• Video Commerce/ Marketing• Video Creation Tools• Video Ad Networks• Video Search Engines

Su

bseg

men

ts

Diversified Vendors

Selected Representative Companies

• Social Media Tools• Ratings & Reviews• Monitoring & Intelligence• Analytics• Customer Service Solutions• Enterprise social networking

8

http://codeforamerica.org/2012-fellows/aliciarouault/

http://www.finsmes.com/wp-content/uploads/2012/02/videoplaza_logo.png

http://www.liveclicker.com/

http://www.crunchbase.com/company/somo

http://www.google.com/url?sa=i&rct=j&q=ecommera&source=images&cd=&cad=rja&docid=-HIfhUqU61BHMM&tbnid=-xmCnH9XPSs6-M:&ved=0CAUQjRw&url=http://www.frogcapital.com/portfolio_detail/eCommera&ei=sREVUtqbB4iqhAePi4HAAg&bvm=bv.50952593,d.ZG4&psig=AFQjCNG6Am6Z1UAip_FS7O766VVx3SCLig&ust=1377198894301538

http://www.google.com/url?sa=i&rct=j&q=richrelevance&source=images&cd=&cad=rja&docid=2YrGppq0hxsDgM&tbnid=ZO-MP9arMyUMXM:&ved=0CAUQjRw&url=http://www.pressbox.co.uk/cgi-bin/links/page.cgi?g=detailed/707726.html;d=1%3E&ei=1REVUvfkI4K1hAfDkYHwCw&bvm=bv.50952593,d.ZG4&psig=AFQjCNEFd3XyocNFBhWdImI1ucEHoaGVKg&ust=1377198921820814

http://www.google.com/url?sa=i&rct=j&q=shopify&source=images&cd=&cad=rja&docid=fq7gToNr9hnqkM&tbnid=n3S3XoQN8oJfpM:&ved=0CAUQjRw&url=http://wiki.shopify.com/Shopify_banners_and_badges&ei=kRMVUsQ_xM-EB_z0gZAG&bvm=bv.50952593,d.ZG4&psig=AFQjCNGOTkVtjSXTZQmOf4hC3nqJABBqaQ&ust=1377199361099550

http://www.google.com/url?sa=i&rct=j&q=elastic+path+logo&source=images&cd=&cad=rja&docid=4S2Uq3Uq6pDrPM&tbnid=U01SZLHeBBq17M:&ved=0CAUQjRw&url=http://pulse2.com/2013/06/15/e-commerce-software-company-elastic-path-raises-8-million-88018/&ei=8e4VUvWbMo6QhQfKqIEo&bvm=bv.51156542,d.ZG4&psig=AFQjCNGKtcVM-nKGHc-3-bfq48zY3LcDyA&ust=1377255534940935

http://www.redtechnology.com/

http://www.google.com/url?sa=i&rct=j&q=big+commerce+logo&source=images&cd=&cad=rja&docid=NKf7plOCXZDAEM&tbnid=y7YLfrifoNjZjM:&ved=0CAUQjRw&url=http://effervescentelephant.com/effervescent-elephant-is-now-part-of-the-bigcommerce-family/&ei=zfIVUtTbNcaShgeS8YC4Bg&bvm=bv.51156542,d.ZG4&psig=AFQjCNGj91Gb-ZlcZgf2Kv5QKxYx5oBISw&ust=1377256520174296

http://www.google.com/url?sa=i&rct=j&q=magento%20logo&source=images&cd=&cad=rja&docid=GAg0HVc2Ql04fM&tbnid=pHfrhRylrMX-kM:&ved=0CAUQjRw&url=http://www.brandammo.co.uk/blog/tag/magento/&ei=K_MVUryENI-IhQep74CoCg&bvm=bv.51156542,d.ZG4&psig=AFQjCNHsZ-0_GF2hnPQZmKdool4O4ATYvA&ust=1377256615896053

http://www.google.com/url?sa=i&rct=j&q=demandware&source=images&cd=&cad=rja&docid=5zFGKiZUSfvPtM&tbnid=LEUbZuZ7nqBO-M:&ved=0CAUQjRw&url=http://ecommerceblog.nl/demandware/&ei=gvMVUvacFsPMhAeE6oHAAw&bvm=bv.51156542,d.ZG4&psig=AFQjCNH6apE5nVNcJBgdB-fQDiJh7ofa2g&ust=1377256698105734

http://www.digitalriver.com/

http://www.google.com/url?sa=i&rct=j&q=blubolt&source=images&cd=&cad=rja&docid=WO3UM-dhKhVAqM&tbnid=oTdEGi-CnAVXqM:&ved=0CAUQjRw&url=http://econsultancy.com/uk/directories/suppliers/blubolt-ltd&ei=8PMVUrP_OI7xhQeB5IGYCA&bvm=bv.51156542,d.ZG4&psig=AFQjCNEFhuQcxGOqlDY_QAvXrAy6xfeY6A&ust=1377256809252801

http://www.google.com/url?sa=i&rct=j&q=pfsweb&source=images&cd=&cad=rja&docid=tBsyv36bEBnpJM&tbnid=h553vNb0rT2K6M:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/PFSweb&ei=EAsWUrLeNsqVhQfDjoGoAw&bvm=bv.51156542,d.ZG4&psig=AFQjCNEjDmvr2J-VQ4W7VijOhvGus0cLXw&ust=1377262723376225

http://www.google.com/url?sa=i&rct=j&q=netrada&source=images&cd=&cad=rja&docid=kuReDMlm_gL6jM&tbnid=YuRvaQOxt-G43M:&ved=0CAUQjRw&url=http://www.demandware.com/partners/link-end-to-end-partners/&ei=cgsWUqDzMtO1hAf70oHoBA&bvm=bv.51156542,d.ZG4&psig=AFQjCNHtjdvunMlDbMb0u0ajQe5j87i93Q&ust=1377262830964242

http://www.venda.com/

http://www.reevoo.com/

http://www.feefo.com/

http://www.artesiansolutions.com/

http://www.freshnetworks.com/blog/wp-content/uploads/2011/11/coca-cola-v-pepsi-social-bakers2.png

http://www.alterian.com/

http://gigaom2.files.wordpress.com/2012/01/lithium.jpg

http://www.eloqua.com/

http://www.google.com/url?sa=i&rct=j&q=emailvision&source=images&cd=&cad=rja&docid=SeaaFF7xhPEI8M&tbnid=k4wwRPD19gekOM:&ved=0CAUQjRw&url=http://socialmediaobservatory.com/social-media-news/social-media-day-is-one-week-away/&ei=ARIVUp_uAtSYhQec4oCICg&bvm=bv.50952593,d.ZG4&psig=AFQjCNEAblyT1BUXm0tV-NUNSqTqmzdA5g&ust=1377198972209825

http://dc-storm.com/

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=NVbsYQOz1rcNMM&tbnid=ILqg2YjrkqObKM:&ved=0CAgQjRwwAA&url=http://siliconmilkroundabout.com/startups/&ei=UMEdUtvFNJSp7AbXwoGYDA&psig=AFQjCNFEz14s6zI41x3o_mJj5EPzu-h-JQ&ust=1377768144957156

http://www.wedia.gr/

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=zvb9We8-rMhxWM&tbnid=oLuIx6EZbyXnQM:&ved=0CAgQjRwwAA&url=http://en.wikipedia.org/wiki/File:Saepio_logo.png&ei=OecuUu_tLpCh7Ab1mIEo&psig=AFQjCNFvk8xY62kmtehuVkZ85kp4JshTWw&ust=1378891961829627

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sY_O3Gc_ZYN87M&tbnid=VBBi1ZDplQ4yIM:&ved=0CAUQjRw&url=https://twitter.com/MediaMath&ei=fucuUruMGJKZhQep5YDgAg&bvm=bv.51773540,d.ZGU&psig=AFQjCNH2dCn1AH8NR25vTq4yRf8n77Q-0w&ust=1378892026490564

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=6FXKNvWtIq_0YM&tbnid=N3UHz8FPl0NntM:&ved=0CAUQjRw&url=http://www.forbes.com/sites/tomiogeron/2013/03/22/marin-software-shares-up-after-raising-105m-in-ipo/&ei=s-cuUqvWKpGihgfXuoGgAQ&bvm=bv.51773540,d.ZGU&psig=AFQjCNH6FTH7rdspEkaMVTd3GAQAnYVgfg&ust=1378892076722162

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Maibwgm2NX6XoM&tbnid=a5Mf1ifV55O1AM:&ved=0CAUQjRw&url=http://www.prweb.com/releases/acquisio/facebookROI/prweb5022074.htm&ei=s-guUsHyBci3hAfn0IG4DA&bvm=bv.51773540,d.ZGU&psig=AFQjCNGA8uBrtqdrtZIM7dE-X9gmHuoRUA&ust=1378892123684992

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=eZ-_KQo9-ow3BM&tbnid=LU3R-z5avIx_YM:&ved=0CAgQjRwwAA&url=http://www.designboom.com/design/yahoo-unveils-brand-new-logo-design/&ei=P-kuUqKUE8eJ7Ab85YHQBw&psig=AFQjCNG-I-m4ZE5b63nsTcDztTU5jk4m2g&ust=1378892479376534

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=tMN5wvyBd6FHIM&tbnid=sK54FwL7xw4MTM:&ved=0CAUQjRw&url=http://www.eastbayexpress.com/SevenDays/archives/2012/09/18/the-amazon-sales-tax-loophole&ei=p-kuUqn5Ksa2hQfJyYCYCQ&bvm=bv.51773540,d.ZGU&psig=AFQjCNGJH0k2hMCNaTFV8UI-PJ1MCn--kA&ust=1378892565123840

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&docid=qWwKuu5X6X-l_M&tbnid=krbJlSkCTzo8GM:&ved=0CAUQjRw&url=http://couponsinthenews.com/2013/09/02/ebays-new-coupon-policy-begins-and-nothing-changes/&ei=AuouUueULoSnhAfftoHwBQ&bvm=bv.51773540,d.ZGU&psig=AFQjCNG69hAalCWkXhi1rM6gGDbkv6VJQA&ust=1378892639832050

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=yIamHqgZBdjCWM&tbnid=fPGoZjIa8CwXoM:&ved=0CAgQjRwwAA&url=http://www.bitshelf.com/online-advertising-revenues-hit-7-3-billion-in-q1-of-2011/&ei=_OouUvD2KufA7AaWsIDICA&psig=AFQjCNH2jtDc7-emUJO9RxtDXJtO6v3x8Q&ust=1378892924776265

http://tremorvideo.com/

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=FwSXyysCgf0rMM&tbnid=loOwgUKYBzdirM:&ved=0CAgQjRwwAA&url=http://www.marketwire.com/press-release/txteagle-renames-as-jana-expands-mobile-global-research-and-marketing-1566129.htm&ei=ju8uUqadJaXE7Aanh4DoDA&psig=AFQjCNGDaVBKpI-5vhBGfDZTHg2MyGZSPw&ust=1378894094654896

http://lazytechguys.zippykidcdn.com/wp-content/uploads/2011/11/vimeo-logo.png

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=BR-8sLEZlkGf9M&tbnid=xO5HK8tZQKYJOM:&ved=0CAgQjRwwAA&url=http://www.cleverwood.be/blog/2013/06/celebrating-4-years-noemail/&ei=HGBMUuiXM4aK7AaU7ICQBQ&psig=AFQjCNGe4Pk6LBE-aWZ-fLlARMSmNcRC1Q&ust=1380823452910279

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ilsPyNegjDHfAM&tbnid=kZ1G3G6-ndslJM:&ved=0CAUQjRw&url=http://collaboration.about.com/od/Reviews/tp/Interact-Intranet-Builds-Connections-Between-Users-And-Content.htm&ei=XGBMUuWkIai70QXR9IC4Ag&bvm=bv.53371865,d.d2k&psig=AFQjCNHm_hqHeXL-zzsmKXZEVtzIoVq3bw&ust=1380823512456512

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wnrIiNh-lLdHOM&tbnid=K4fCiSlvJF7lPM:&ved=0CAUQjRw&url=http://info.t3advisors.com/news-and-events/t3news/bid/97124/Huddle-Selects-T3-Advisors-to-Build-out-West-Coast-Presence&ei=dmBMUoWPEK620QXnkIHQAQ&bvm=bv.53371865,d.d2k&psig=AFQjCNHsQa2mUxkgcIhuQ6zVvzxU3wEbfg&ust=1380823538296805

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=CXjt8MXgbZNN-M&tbnid=iw6iDAdiEHw_HM:&ved=0CAUQjRw&url=http://collaboration.about.com/od/enterprise/tp/5-Intranet-Tools-For-Organizations-Of-All-Sizes.htm&ei=rGBMUrisHIOc0QWIg4DwBA&bvm=bv.53371865,d.d2k&psig=AFQjCNF-CIdGzeJCNUlDrifr-XIQGLps3g&ust=1380823584880491

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=LFfbEk-jL3yWmM&tbnid=oqubPyagFwUJMM:&ved=0CAgQjRwwAA&url=http://pt.peerius.com/tracker/&ei=Mv4UUtTiEsiwhAeonoHIBA&psig=AFQjCNEW0rxvkY_4CQ33CttTnYJHFXMFKg&ust=1377193906371707

http://www.inboundio.com/

http://adconion.com/

http://www.247media.com/en-us/index.html

http://www.crunchbase.com/company/pulsepoint

http://www.crunchbase.com/company/magnetic

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PxPGOTkV7JMtrM&tbnid=jDNvtlC1ogkQOM:&ved=0CAUQjRw&url=http://www.retargetingnews.com/2012/10/game-changer-what-will-criteos-39-million-cash-influx-mean-for-the-future-of-the-industry/&ei=ihfYUu-rC-2q0AWSi4CgDw&bvm=bv.59568121,d.bGQ&psig=AFQjCNEWe_vChb6xGOaCL4iQ2hWNdViUOg&ust=1389979905429080

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WJMrgM6QUSLtoM&tbnid=fGDGn5ovhKuleM:&ved=0CAUQjRw&url=http://www.paymentobserver.com/tag/izettle&ei=MxjYUvXMA8rB0QWR04HwAg&bvm=bv.59568121,d.bGQ&psig=AFQjCNEzr5V0rGTn8lvLlL8GaprPlh0xQA&ust=1389980077224485

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xUqIlbBLRx27iM&tbnid=AjXXrejm8IrM9M:&ved=0CAUQjRw&url=http://mybnk.org/about/funders-2/&ei=cRjYUuibJ6PC0QW7o4HwDg&bvm=bv.59568121,d.bGQ&psig=AFQjCNGL5jyUbSjOrNVAgMqwrMmnXRzbCA&ust=1389980136510579

http://www.crunchbase.com/company/yoyo

Advertising Platforms Landscape – Illustrative Companies

9

Specialised entities of media buying agencies focusing on media trading and RTB

Agency buying desks

Demand side

Technology for media buyers aggregate, bid on and optimize digital inventory across multiple sources

Demand side platforms (DSPs)

Technology / marketplaces to connect publishers and advertisers and advertisements on websites

Ad Exchanges & Ad Servers

Data providers and data management Platforms (DMP)

Data Management

Platforms (DMPs)

Commonly known as yield managers/optimisers

Supply side platforms (SSPs)

Supply side

Enable the publishers of the website theyRepresent to sell moreInventory

Ad Networks

RTB Focus

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KMAeAmZfpLH1LM&tbnid=sQx6epngpbn2LM:&ved=0CAUQjRw&url=http://www.v2tc.com/companies&ei=b2OwUpbQBce70QW6oYDIAg&bvm=bv.57967247,d.bGE&psig=AFQjCNH_1wLttRIAcP19zA70uUEsdPOJ8Q&ust=1387377896876504

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WSzTxbuiuqqK4M&tbnid=5WfokGgqkSf1-M:&ved=0CAUQjRw&url=http://aafomaha.org/december-3-2013-holiday-luncheon/&ei=OFqwUrGmAqep0AWIn4HIAg&bvm=bv.57967247,d.bGE&psig=AFQjCNGnMCHX6Jy_M6Mn2hIqsp5mcmNGLQ&ust=1387375538236354

http://advertising.microsoft.com/en-uk/home

http://www.crunchbase.com/company/pulsepoint

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WSzTxbuiuqqK4M&tbnid=5WfokGgqkSf1-M:&ved=0CAUQjRw&url=http://aafomaha.org/december-3-2013-holiday-luncheon/&ei=OFqwUrGmAqep0AWIn4HIAg&bvm=bv.57967247,d.bGE&psig=AFQjCNGnMCHX6Jy_M6Mn2hIqsp5mcmNGLQ&ust=1387375538236354

http://www.crunchbase.com/company/adkiwi


http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=web&cd=&cad=rja&docid=O16J7ftvkXzZoM&tbnid=IDPDz5ZgaK0cMM:&ved=0CAUQjRw&url=http://www.infectiousmedia.com/&ei=6b7OUqO5Acmm0AXpzIGoAw&bvm=bv.59026428,d.bGE&psig=AFQjCNHWCPScJhgdLKCiJVKY4ygtnDrgjw&ust=1389367384938618

http://smartadserver.com/


http://www.marketplacebyadtech.com/

http://www.crunchbase.com/company/yieldlab

http://www.crunchbase.com/company/adaptive-media

http://advertising.microsoft.com/en-uk/home

https://www.google.co.uk/ads/


http://www.crunchbase.com/company/adkiwi

http://uk.tremorvideo.com/

http://www.247media.com/en-us/index.html


http://www.mojiva.com/

3643

32 3426

34

4943

6155

48 45

78 7888

65 6470

89

73 7768

4959

0

10

20

30

40

50

60

70

80

90

100

Q12008

Q22008

Q32008

Q42008

Q12009

Q22009

Q32009

Q42009

Q12010

Q22010

Q32010

Q42010

Q12011

Q22011

Q32011

Q42011

Q12012

Q22012

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Strength Of The Global M&A Ad Tech Market(#

Deals

)

Sources: Press releases, CapitalIQ, Corpfin, and Results’ Analysis

Adtech consolidation continues at pace – however there is substantial VC funding going into the sector and the number of new start-ups is outpacing the number of acquisitions (Source: Luma Partners)

Key M&A drivers:

- Established players have been acquiring new capabilities/ technologies to extend their existing product suites

- Large internet conglomerates and technology companies continue to compete to remain ‘on top’ of new tech innovations and are competitively scouring the market for the best start-ups and talent

- Yahoo, in particular, was a prolific acquirer in 2013 making over 30 acquisitions

The IPO market has recently opened for adtech including RocketFuel, Criteo and YuMe, however these parties have yet to use their currency to pursue acquisitions

- As many of the recently IPO’d companies have large operating losses and without profitability in sight, these companies are unlikely to make significant acquisitions unless a deal is highly strategic

10

Selected Recent Deal Activity

Date Buyer TargetEV ($m)

EV/REV

Description

Dec-13 1,497 7.7xSoftware to orchestrate marketing interactions

Oct-13 Ellie MaeMortgageCEO n.a. n.a.

CRM and marketing automation solutions

Oct-13 15 7.5x Content marketing start-up

Aug-13 n.a. n.a.Marketing automation & demand generation

Jun-13 600 10.3xCross-channel campaign management

Jun-13 2,562 8.1xCloud-based marketing automation

May-13 344 7.2xLead generation and conversion software

May-13 Swisscom Tweasy n.a. n.a.App for SMEs to create email & mobile marketing campaigns

May-13 n.a. n.a.Web-based email marketing system

Dec-12 871 9.2x(1) Cloud-based marketing automation

Sep-12 n.a. n.a.Behavioural targeting & predictive analytics

Oct-12 96 8.6xSaaS marketing automation platform

Oct-12 n.a. n.a.Marketing automation software

May-12 150 4.3x Digital messaging platform

Mar-12 n.a. n.a.Marketing automation solution for Microsoft

(1) Eloqua was on a revenue run rate of approx. $95m, 9.2x is the run rate revenue multiple(2) BuddyMedia generated approx. $25 million revenue in CY2011 (up 250% year-on-year). Based on Salesforce.com’s statements, the TTM revenue at the time of the deal was approx. $40 million

Marketing Automation

11


EV/REV

Description

Nov-13 n.a. n.a. Social analytics platform

Oct-13 35 n.a.Social advertising and analytics platform

Oct-13 n.a. n.a."Billboard", social ads to promote products

Jul-13 n.a. n.a.Social media monitoring company

Jun-13 n.a. n.a.Platform for conducting social media analysis

May-13 n.a. n.a. Social commerce platform

Apr-13 n.a. n.a.Social media listening and compliance

Feb-13 c.75 n.a.Social media monitoring for TV shows & commercials

Jan-13 n.a. n.a.Social media marketing suite for SMBs

Aug-12 40 n.a.Social media advertising services

Jul-12 350 n.a.Social media marketing software

Jun-12 1,200 n.a. Enterprise social networking

Jun-12 n.a. n.a.Social media monitoring Intelligence

Jun-12 745 c. 19x(2) Social media marketing suite

May-12 166 13.9x Rating and reviews software

Social CRM / Social Software

http://realtidbits.co/



EV/REV

Description

Jan-14 n.a. n.a.Mobile marketing business in India, UK and US

Jan-14 n.a. n.a.Technology to target display ads to audiences & locations

Oct-13 200(1) n.a. Mobile data analytics platform

Oct-13 15 n.a.Mobile personalisation and native advertising technology

Oct-13 n.a. n.a.Cloud-based mobile messaging tools

Sep-13 350 n.a.Ad inventory management platform for mobile publishers

Sep-13 n.a. n.a.Real-time bidding platform for mobile ads

Aug-13 209(2) n.a.Mobile ad network - targeted advertising

Aug-13 n.a. n.a.US assets of mobile marketing and software company

Jul-13 n.a. n.a.Mobile marketing technology and services

Jul-13 n.a. n.a.Personalized, hyper-local targeted offers on mobile

Jul-13 n.a. n.a. Mobile advertising targeting

Jul-13 n.a. n.a.Monitors advertising performance on apps

Jun-13 n.a. n.a.Mobile app focused on location and check-in space

May-13 3 n.a.Platform that operates in mobile local search & ads

12

(1) Total deal size is reportedly between $100-200m(2) Jumptap shareholders received 24.6m of Millennial Media shares, this EV is based in August 14th share

price of $8.5(3) Consideration consists of 3m of Brightcove stock and $9m in cash

(4) A further $10m of consideration is payable to employees and management as incentive and retention payments payable over 12 months

(5) EV includes extra consideration of $5m which is contingent on further investment not being required for the new company post acquisition

Mobile Technology


EV/REV

Description

Jan-14 49(3) 9.8x Video advertising technology

Dec-13 55(4) 2.2xMobile video advertising technology platform

Oct-13 n.a. n.a.Social artery for video news, inspiration and leading voices

Sep-13 n.a. n.a.Online video demand side platform

Aug-13 490(5) n.a.TV advertising distribution unit of Digital Generation

Aug-13 405 n.a. Video advertising platform

Aug-13 n.a. n.a.Video content syndication and advertising platform

May-13 n.a. n.a.Platform for social video advertising

Apr-13 n.a. n.a. Video advertising network

Mar-13 n.a. n.a. Video advertising network

Jan-13 n.a. n.a.In-stream video advertising optimization

Dec-12 n.a. n.a.Video and mobile ad technology provider

Oct-12 n.a. n.a. Video advertising network

Mar-12 13 1.4x Video advertising network

Jan-12 n.a. n.a.‘InPlay’ Video analytics solutions from TubeMogul

Video Technology

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hl29CSrqa9d7aM&tbnid=X3ESJIk6hO9BgM:&ved=0CAUQjRw&url=http://pulse2.com/2013/07/17/yahoo-inc-yhoo-buys-mobile-ad-company-admovate-89904/&ei=h0AvUvvTMcaShQfBu4DoAg&bvm=bv.51773540,d.ZGU&psig=AFQjCNEv36XBiDKj09B37Ejfile0OuaVBQ&ust=1378914813263970

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ofQpdBvTdarn-M&tbnid=bsW72lcFLuOt-M:&ved=0CAUQjRw&url=http://www.adexchanger.com/mobile/everyscreen-media-qa-discovering-mobile-audiences-with-data-science/&ei=CUEvUtqtM820hAe8mIHADQ&bvm=bv.51773540,d.ZGU&psig=AFQjCNHMP_LtNMyZjsCq2Fdx-aeTDApCKg&ust=1378914944708312

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=qsb-gnnJ3dfxWM&tbnid=QmmORrbO_J2HfM:&ved=0CAUQjRw&url=https://www.facebook.com/GoCriteo?hc_location=timeline&ei=vEIvUomZA8TNhAfEv4GACA&bvm=bv.51773540,d.ZGU&psig=AFQjCNESKeyRGI6HAB4rJPFOfcZgFxUu6w&ust=1378915384719757

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=YxH7lGWQpPtY7M&tbnid=sN8pDD0FMXCUpM:&ved=0CAUQjRw&url=http://www.techvibes.com/blog/super-app-poynt-adds-new-share-feature-2011-02-17&ei=EkQvUq7YH9CWhQer74DYBQ&bvm=bv.51773540,d.ZGU&psig=AFQjCNFL5-gS_VBQHtVnYLKnv9GL0S7M2Q&ust=1378915722047519

http://www.tremorvideo.com/

http://www.crunchbase.com/company/zefr

http://www.crunchbase.com/company/pipewave-inc

http://www.dgit.com/


13


EV/REV

Description

Nov-13 n.a. n.a.CXM platform with integrated e-commerce engine

Oct-13 n.a. n.a.SaaS logistics and supply chain management for eCommerce

Oct-13 n.a. n.a.Customer-centric eCommerce solution

Oct-13 n.a. n.a.eCommerce personalisation technology

Aug-13 n.a. n.a.eCommerce solutions provider

Aug-13 1 0.7xeCommerce solutions provider

Jul-13 n.a. n.a. Tag management technology

Jul-13 n.a. n.a. eCommerce app platform

Jun-13 n.a. n.a.eCommerce platform that places promotions (Buy Now)

Jun-13 n.a. n.a.eCommerce fulfilment technology

Jun-13 1,351 10.8x eCommerce software

Jun-13 n.a. n.a.Commerce and order management platform

May-13 n.a. n.a.Big data company for optimisation of online discounts

May-13 284 2.0xDigital marketing and eCommerce company

May-13 n.a. n.a.Recommendation engine and online personalisation

Ecommerce Technology

(1) EV / TTM EBIT multiple of 2.2x(2) Further consideration of up to $13.1m is available based on Republic Project reaching revenue and adjusted EBITDA performance targets in 2014 and 2015(3) Valuation reportedly ranges from $10-15m


EV/REV

Description

Dec-13 3 n.a.(1) Advertising solutions to match advertisements to content

Nov-13 n.a. n.a. RTB buy side platform

Nov-13 n.a. n.a.Technology in programmatic, desktop RTB trading

Nov-13 40 n.a. Demand side platform

Oct-13 119 n.a. Data management platform

Oct-13 1(2) n.a.Ad platform for rich media advertisements

Oct-13 n.a. n.a.Self-serve advertising platform and dynamic creative vendor

Sep-13 n.a. n.a. Advertising platform

Aug-13 n.a. n.a.Digital advertising distribution technology

Aug-13 13(3) n.a. Demand side platform

Jul-13 n.a. n.a. Native advertising platform

Jul-13 n.a. n.a.Online ad network active in programmatic buying space

Jul-13 2 n.a. Supply side platform

Jun-13 n.a. n.a.Certain IP assets of adBrite’s ad exchange

Jun-13 n.a. n.a. Premium advertising platform

Advertising Platforms

http://www.google.com/url?sa=i&rct=j&q=richrelevance&source=images&cd=&cad=rja&docid=2YrGppq0hxsDgM&tbnid=ZO-MP9arMyUMXM:&ved=0CAUQjRw&url=http://www.pressbox.co.uk/cgi-bin/links/page.cgi?g=detailed/707726.html;d=1%3E&ei=1REVUvfkI4K1hAfDkYHwCw&bvm=bv.50952593,d.ZG4&psig=AFQjCNEFd3XyocNFBhWdImI1ucEHoaGVKg&ust=1377198921820814

http://www.sitescout.com/

Content

01 About Us

02 Market Landscape


14

18.6x

12.3x

14.3x

12.9x

n.a.

9.2x

11.5x

0.0x

2.0x

4.0x

6.0x

8.0x

10.0x

12.0x

14.0x

16.0x

18.0x

20.0x

DiversifiedInternet

MarketingTechnology

Video Mobile Social CRM DiversifiedAgencies

EnterpriseSoftware

17%18%

21%

38%

15%

4%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

DiversifiedInternet

MarketingTechnology


EnterpriseSoftware

28%

12%

3%

26%

0%

16%

30%

0%

5%

10%

15%

20%

25%

30%

35%

DiversifiedInternet

MarketingTechnology


EnterpriseSoftware

6.4x

4.0x

1.9x

3.4x

2.5x

1.4x

4.2x

0.0x

1.0x

2.0x

3.0x

4.0x

5.0x

6.0x

7.0x

DiversifiedInternet

MarketingTechnology


EnterpriseSoftware

Valuation Benchmarks

15

EBITDA Margins 2014E EV/EBITDA 2014E

Revenue growth (13-14E) EV/REV 2014E

N/A

Notes: EV = Enterprise Value; Calendarised to December year end

Source: Capital IQ and Analyst Reports

Note – see appendix for details of companies included in each category

Company IPO Date IPO Share Price

Current Share Price

% Change Since IPO

High Since Trading

Low Since Trading

Current EV

EV/Rev 2014E

EV/EBITDA 2014E

AIM

November 2013

0.96 1.22 28% 1.50 0.68 168 n.a. n.a.

Nasdaq

October 2013 31.00 46.84 51% 47.16 28.27 2,357 9.5x n.m.

Nasdaq

September 2013

29.00 53.25 84% 71.89 37.81 1,779 7.5x n.m.

NYSE

August 2013 9.00 6.95 (23%) 12.08 5.86 172 1.8x 17.0x

NYSE

June 2013 10.00 4.29 (57%) 11.09 3.59 120 1.9x n.m.

Nasdaq

May 2013 13.00 39.87 207% 45.00 17.20 1,444 10.7x n.m.

NYSE

March 2013 14.00 11.56 (17%) 19.95 8.50 279 2.9x n.m.

IPO Case Studies

16Source – Capital IQ, Market Data as of 24th February 2014; Note – Calendarised to December year end

$ millions, except share price data

IPO Current Trading Valuation

http://tremorvideo.com/

http://www.google.com/url?sa=i&rct=j&q=marin%20software&source=images&cd=&cad=rja&docid=n8JxurVrcVgrSM&tbnid=Z_QKjIoY20g9KM:&ved=0CAUQjRw&url=http://www.swfinstitute.org/swf-news/temasek-holdings-invests-in-marin-software/&ei=c3UKUpenEoeThge_vIDYAg&bvm=bv.50500085,d.ZG4&psig=AFQjCNGCMRjt9qFCrU2x57BCtMJts94mDA&ust=1376503527211096

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PxPGOTkV7JMtrM&tbnid=jDNvtlC1ogkQOM:&ved=0CAUQjRw&url=http://www.retargetingnews.com/2012/10/game-changer-what-will-criteos-39-million-cash-influx-mean-for-the-future-of-the-industry/&ei=bFegUu-XDsO30QXmqoHIDA&bvm=bv.57155469,d.ZGU&psig=AFQjCNHEoHedfnryGhpKLmChBHtlHMYicQ&ust=1386326250457386

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=pwOI7G9YjjTPgM&tbnid=eKtAD8k2PCrMuM:&ved=0CAUQjRw&url=http://www.exchangewire.com/apac/2012/10/18/rocket-fuel-makes-a-move-into-japan-underlining-the-emerging-siginificance-of-programmatic-buying-in-the-region/rocket-fuel/&ei=hFegUsrrJ4Ob0wXo_ICYBw&bvm=bv.57155469,d.ZGU&psig=AFQjCNF5a1AIVxXn1ehZbkkZMoJZdY6Gmw&ust=1386326269321757

27 Soho Square, London, W1D 3AYt +44 20 7629 7575 | f +44 20 7629 2233www.resultsig.com

Contact Us

Julie Langley

Partner

Di: +44 (0) 20 7514 8247E: [email protected]

17

Mark Williams

Director

Di: +44 (0) 20 7514 8242E: [email protected]

http://www.resultsinternationalgroup.com/

Content

Appendix

18

Selected Publicly Traded Companies

19See Slide 20 for sources and notes

usd millions, except per share data Valuation Metrics Operating Metrics

Price Market Net Enterprise Revenue EBITDA Revenue Growth EBITDA MarginCompany (24-Feb-14) Cap Debt Value CY2014 CY2015 CY2014 CY2015 CY13-14 CY14-15 CY2014 CY2015

Diversified Internet

Google Inc. 1,212.51 407,465 (50,915) 356,550 6.4 x 5.5 x 14.7 x 11.6 x 17.4% 16.8% 43.4% 46.9%

Yahoo! Inc. 37.42 37,960 (2,125) 35,835 7.9 x 7.7 x 32.0 x n.m. 2.6% 2.1% 24.7% 2.7%

AOL Inc. 43.70 3,615 (85) 3,529 1.9 x 1.9 x 6.7 x 6.4 x 2.2% 0.5% 27.9% 29.1%

Facebook, Inc. 70.78 180,471 (10,973) 169,498 15.0 x 11.5 x 25.1 x 19.1 x 43.6% 30.8% 59.7% 60.1%

LinkedIn Corporation 199.59 24,057 (2,324) 21,732 10.3 x 7.7 x n.m. 28.5 x 38.5% 33.8% 24.5% 26.9%

Amazon.com Inc. 351.78 161,560 (6,311) 155,249 1.7 x 1.4 x 22.5 x 17.0 x 20.6% 19.8% 7.7% 8.5%

eBay Inc. 56.30 73,260 (4,902) 68,358 3.7 x 3.3 x 11.4 x 10.1 x 13.8% 14.5% 32.8% 32.4%

25th percentile 2.8 x 2.6 x 12.2 x 10.5 x 8.2% 8.3% 24.6% 17.7%

Median 6.4 x 5.5 x 18.6 x 14.3 x 17.4% 16.8% 27.9% 29.1%


Marketing Technology

Experian plc 18.49 17,984 3,314 21,298 4.1 x 3.8 x 12.0 x 11.0 x 7.1% 7.3% 34.2% 34.6%

Marin Software Incorporated 11.56 377 (98) 279 2.9 x 2.4 x n.m. n.m. 23.8% 19.8% (24.5%) (15.4%)

LivePerson Inc. 13.65 739 (92) 647 3.2 x 2.8 x 29.8 x 23.6 x 13.5% 14.3% 10.8% 11.9%

Demandware, Inc. 73.88 2,556 (275) 2,281 15.8 x 11.1 x n.m. n.m. 39.1% 42.8% 2.8% 6.8%

Vocus Inc. 13.23 280 44 324 1.8 x 1.7 x 14.3 x 12.1 x (2.2%) 3.1% 12.4% 14.1%

Digital River Inc. 18.06 591 (304) 288 0.8 x 0.7 x 5.7 x 5.2 x (4.0%) 3.4% 13.4% 14.3%

Interactive Intelligence Group Inc. 76.45 1,546 (98) 1,448 4.0 x 3.4 x n.m. n.m. 15.2% 17.1% 5.9% 5.3%

Constant Contact, Inc. 27.53 844 (123) 721 2.2 x 2.0 x 12.3 x 10.1 x 13.2% 12.7% 18.2% 19.7%

Marketo, Inc. 39.87 1,565 (121) 1,444 10.7 x 8.1 x n.m. n.m. 40.2% 32.1% (28.0%) (14.3%)

Rocket Fuel Inc. 53.25 1,866 (86) 1,779 7.5 x 4.7 x n.m. n.m. 74.3% 59.2% 1.8% 10.3%

Criteo SA 46.84 2,663 (306) 2,357 9.5 x 7.2 x n.m. 26.5 x 38.8% 31.2% 19.8% 27.3%

PROS Holdings, Inc. 39.11 1,164 (91) 1,073 6.1 x 5.1 x n.m. 30.0 x 21.4% 20.3% 16.3% 16.9%

25th percentile 2.7 x 2.3 x 12.0 x 10.5 x 11.7% 11.4% 2.5% 6.5%Median 4.0 x 3.6 x 12.3 x 12.1 x 18.3% 18.5% 11.6% 13.0%


Video

Brightcove, Inc. 9.38 270 (36) 234 1.8 x 1.6 x n.m. n.m. 16.9% 16.3% (5.3%) 0.0%

Rightster Group Plc 1.22 142 25 168 n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a.

Blinkx plc 1.76 721 (69) 652 4.6 x n.a. 11.6 x n.a. 21.3% n.a. 39.7% n.a.

Tremor Video, Inc. 4.29 213 (93) 120 1.9 x 1.4 x n.m. 13.7 x 20.6% 33.1% (11.6%) 10.2%

YuMe, Inc. 6.95 235 (63) 172 1.8 x 1.4 x 17.0 x 8.3 x 28.3% 30.3% 10.9% 17.1%

25th percentile 1.8 x 1.4 x 12.9 x 9.6 x 19.7% 23.3% (6.9%) 5.1%Median 1.9 x 1.4 x 14.3 x 11.0 x 21.0% 30.3% 2.8% 10.2%


Selected Publicly Traded Companies

20See Slide 20 for sources and notes



Mobile

Millennial Media Inc. 6.08 646 (99) 547 2.9 x 2.1 x 12.2 x 6.5 x 40.4% 36.5% 23.7% 32.7%

Opera Software ASA 13.39 1,771 (163) 1,607 3.9 x 3.1 x 13.6 x 10.4 x 36.4% 26.3% 28.9% 30.0%



Social CRM / Social Software

Bazaarvoice, Inc. 7.34 546 (75) 472 2.4 x 2.1 x n.m. n.m. 12.3% 13.8% (3.5%) 4.3%

J ive Software, Inc. 8.15 564 (100) 464 2.7 x 2.3 x n.m. n.m. 18.4% 18.3% (8.2%) (1.5%)

25th percentile 2.5 x 2.2 x n.a. n.a. 13.8% 14.9% (7.0%) (0.0%)Median 2.5 x 2.2 x n.a. n.a. 15.4% 16.0% (5.8%) 1.4%

75th percentile 2.6 x 2.2 x n.a. n.a. 16.9% 17.2% (4.7%) 2.8%

Diversified Agencies

Dentsu Inc. 38.31 11,047 241 11,288 0.5 x 0.5 x 8.8 x 8.5 x 7.3% 3.5% 5.6% 5.6%

Havas 8.55 3,513 (236) 3,277 1.3 x 1.3 x 7.9 x 7.5 x 2.7% 3.4% 16.4% 16.9%

The Interpublic Group of Companies, Inc.17.17 7,281 1,147 8,428 1.1 x 1.1 x 8.8 x 7.6 x 4.2% 4.4% 13.0% 14.2%

Omnicom Group Inc. 75.85 19,716 1,999 21,714 1.4 x 1.4 x 9.7 x 8.5 x 3.9% 4.6% 14.8% 16.1%

Publicis Groupe SA 94.67 19,558 (748) 18,810 1.9 x 1.8 x 10.1 x 9.4 x 5.1% 5.8% 18.5% 18.9%

WPP plc 22.46 30,770 4,966 35,736 1.9 x 1.8 x 10.6 x 9.8 x 4.4% 5.4% 17.5% 17.9%



Selected Publicly Traded Companies Cont.

21

Sources:

Net revenues have been used where appropriate

Yahoo – financials taken from Credit Suisse (January 2014), market data taken from CapitalIQ

Google – financials taken from Credit Suisse (January 2014), market data taken from CapitalIQ

AOL – financials taken from Deutsche Bank (February 2014), market data taken from CapitalIQ

Rocket Fuel – financials taken from Credit Suisse (February 2014), market data taken from CapitalIQ

Criteo – financials taken from Deutsche Bank (February 2014), market data taken from CapitalIQ

Tremor Video – financials taken from Credit Suisse (November 2013), market data taken from CapitalIQ

Millennial Media – financials taken from Morgan Stanley (January 2014), market data taken from CapitalIQ

YuMe – financials taken from Deutsche Bank (November 2013), market data taken from CapitalIQ

Dentsu - financials taken from Morgan Stanley (January 2014), market data taken from CapitalIQ

Blinkx - financials taken from Jefferies (January 2014), market data taken from CpaitalIQ

For all other companies – financials and market data taken from CapitalIQ

Note:

Financials calendarised to December year end, market data as at 24 February 2014



Enterprise Software

Sage Group plc 7.15 7,860 599 8,459 3.7 x 3.5 x 12.2 x 11.4 x 0.8% 5.2% 30.0% 30.6%

Blackbaud Inc. 32.67 1,489 141 1,630 2.9 x 2.7 x 15.6 x 12.2 x 9.9% 7.7% 18.9% 22.5%

Adobe Systems Inc. 68.77 34,435 (1,660) 32,775 7.9 x 6.6 x 29.5 x 18.8 x 2.2% 20.3% 26.8% 35.0%

Concur Technologies, Inc. 126.13 7,191 (191) 6,999 9.6 x 7.7 x n.m. n.m. 25.7% 23.7% 16.5% 17.6%

Qlik Technologies, Inc. 29.31 2,601 (228) 2,374 4.3 x 3.7 x n.m. n.m. 16.9% 17.2% 7.7% 9.6%

Salesforce.com, Inc 63.91 39,657 1,754 41,411 8.1 x 6.5 x n.m. n.m. 29.5% 23.0% 16.7% 17.0%

Oracle Corporation 38.14 177,190 (12,330) 164,860 4.2 x 4.0 x 8.2 x 7.7 x 4.3% 4.5% 51.1% 51.5%

Microsoft Corporation 37.69 312,978 (59,297) 253,681 2.9 x 2.7 x 7.8 x 7.4 x 8.8% 6.7% 36.8% 36.5%

SAP AG 79.94 95,405 2,084 97,489 4.0 x 3.7 x 11.0 x 10.3 x 6.1% 6.9% 36.0% 36.2%

Intuit Inc. 77.41 22,409 (832) 21,577 4.7 x 4.3 x 11.7 x 10.7 x 7.8% 7.9% 39.8% 40.3%

Open Text Corporation 51.46 6,321 31 6,351 3.6 x 3.2 x 11.3 x 9.6 x 18.5% 13.0% 31.8% 33.2%



ad tech perspective oct 2013

Business