BIZLIBRARY.COM

Chris Osborn

Vice President of Marketing

cosborn@bizlibrary.com

@chrisosbornstl

Jessica Batz

Marketing Specialist

jbatz@bizlibrary.com

@jessbatz

@BizLibrary

4,000+ Courses. 25 Topic Areas. Unlimited Access.

POLL QUESTION

How are you

incorporating

video into your

learning

programs?

A. For new employee

onboarding.

B. Internal

communication.

C. Performance support

and foundational

knowledge.

D. All of the above.

E. Something else.

What you’ll

learn:

There is a sound business

case for incorporating video

into employee training

programs.

Video, especially short-form

video, is a very effective

training tool.

Best practices for

incorporating short-form

video into employee training

programs and initiatives.

In 2012 - 25% of the workforce

was comprised of Millennials.

By 2015 Millennials are

expected to be the

majority.

U.S. Bureau of Labor Statistics

81%

68%

61%

76%

61%

51%

Organizational Goal

Achieved

Employees Highly

Engaged

Key Positions Filled

Quickly

Using Video Content Not Using Video Content

SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013

HOW?

WHY?

Adult Learning Theory Short Form Video

Adults are internally motivated and self-

directed.

Self-directed, access as needed and

when needed.

Adults bring life experiences and

knowledge to learning experiences.

Interaction with others when a social

component is available.

Adults are goal oriented. Goals promoted through short, timely

bursts of relevant content.

Adults are relevancy oriented. Easier to be relevant when content is

short and targeted.

Adults are practical. Little to no work flow disruption.

Adult learners like to be respected. Employees manage and control pace

and timing of their own learning.

36,000 visual messages/hour

40% Nerve fibers connect

through retina

60,000 times faster than text

Why Video? According to popular research – in 72

hours the average human can retain… 10% of text

10%

of text

65% of

images

95% of

video

For the first time, an entire generation has

grown up watching content on their own

terms. This generation is defined by the

Internet, mobile, and social – consuming

content when and where they want. Gunnard Johnson, Google's Advertising

Research Director

55% watch everyday

Source: Forrester Research

Bring Your Own Device - BYOD

Source: Good Technology State of BYOD Report 2012

75.50%

13.3%

6.1%

5.1%

Currently Support

Planning to Support, Next 12

Months

Considering, But No Specific

Timeframe

Not Planning to Support

Does This Translate Into

Employee Training?

Adults learn best:

• Short bursts

(5-15 min.)

• Visual input for

cognitive transfer

• Preferred method

for information

YES!

Online Training Works Better

Than Classroom

60% faster

56%

greater gains

in learning

40% higher

consistency in

presentation

Source: Prokopeak, M. Special Report: Learning Delivery

LOWER COSTS

EXTENDED REACH

CAPTURED KNOWLEDGE

SHOWING

SOFT SKILLS

EXPLANATION OF

COMPLEX CONCEPTS

Advantages of

Video

LEARNING MUST BE JUST IN TIME AND

JUST FOR ME.

Michael Rochelle,

Chief Strategy Officer, Brandon Hall Group

TRADITIONAL

eLEARNING COURSE

LEARNING NUGGETS

QUESTIONS TO

CONSIDER

????

Is this program shorter

than 10 minutes?

Will the viewer know what

they are supposed to do

after completing the

training?

What behavior will change

after this training?

Is this content

engaging?

BUY VS. BUILD

SELECTION

DEPLOYMENT

AND

DELIVERY

MARKETING

AND SUPPORT

VIDEO STRATEGY

DEPLOYMENT AND DELIVERY How do your employees absorb content?

At least 50% of employees already use their own

smartphones/devices to access work-related sites

or information.

SOURCE: Mobile Learning Pulse Survey, Fall 2012, The MASIE Center

The number of mobile workers totals 1.3

billion worldwide. THAT’S 35% OF THE WORKFORCE!

SOURCE: IDC

Case Study: Dental Insurance

Call Center

Challenge: hard to

make time for

training

“TAG TRAINING” • Development

opportunity

• Maintain work flow and

service standard

• Share with co-workers

How Tony Roma

Employees use

Video to Teach

Important Job Skills

The world is changing.

People are changing. To

be effective, our

employee training is

changing to meet them

where they are.

Jessie Bray, VP of Training

and HR, Romacorp.

A NIMBLE LEARNING STRATEGY

CONTEXTUAL

role

location

plan

CONCISE

short videos

updates

INFORMAL

everyday

ad hoc

TIMELY

just in time

moment of

need

SOCIAL

discussions

observed

behaviors

MOBILE

anywhere

anytime

BIZLIBRARY.COM

In a world of learning and development where

complexity is the enemy, BizLibrary has developed a

to delivering high

quality learning, anywhere, anytime.

MICHAEL ROCHELLE

Chief Strategy Officer

Brandon-Hall Group

BIZLIBRARY.COM

Some recommended

resources…

Embracing Change Streaming Video (5 minutes)

How to Know What We Know: The Knowledge Transfer

Process Streaming Video (6 minutes)

Please Respect My Generation! 5 Generations At Work Streaming Video (23 minutes)

Celebrate! Change Your Lens, Change Your Life Streaming Video (20 minutes)

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