Oomph! Home Staging

“There’s a funny statistic about people: 90% of us think that we’re above average drivers.

I think that 90% of the people also think they have the nicest house in the neighborhood. Their

houses are as fine as they are, and they should get top dollar with multiple offers almost

immediately.”Sarah Cooper “Be my bad cop” www.homestagingshows.com

Before

After

Let’s look at what staging is really Let’s look at what staging is really about…about…

True or False?True or False?

Your time is valuable. TRUE

You want to sell your listings FAST and for TOP DOLLAR.

TRUEYou strive for a competitive edge.

TRUEEvery Listing Must Be Staged.

TRUE. Here’s why…

In 10 seconds or less, buyers In 10 seconds or less, buyers form an opinion…form an opinion…

…We will evaluate every room to document our first impressions from a buyer’s perspective. What catches our attention? …

Before

… … wwhat gives us a feeling of hat gives us a feeling of home?home?

AfterAfter

……what will turn buyers off?what will turn buyers off?

Before

Oomph! Home Staging works with Oomph! Home Staging works with sellers to…sellers to…

bring out each rooms unique bring out each rooms unique purpose…purpose…

…with proper furniture arrangement

……rearrange wall art…rearrange wall art…

…to accentuate it’s focal points

……banish clutter and depersonalizebanish clutter and depersonalize

……to highlight a room’s best to highlight a room’s best featuresfeatures

Buyers see dated and think deferred maintenance…

Before

…when they should be thinking “I can just move in”

After

We will use our noses…We will use our noses…

……to identify turn-offsto identify turn-offs

If you can smell it, you can’t sell itPet, smoke and strong unusual cooking odors

are sure ways to offend potential buyers

……our color senseour color sense

……to reclaim calm spacesto reclaim calm spaces

Even small changes…Even small changes…

……create dramatic resultscreate dramatic results

We are stocking an inventory of gorgeous pieces…

OOoOOOo

Oomph! Home Staging

I nventory for Vacant Home Staging

..to fill those cold vacant spaces

An Oomph! consultation involves…

• We conduct a 2+ Hour Interior & Exterior Walk-thru of your client’s home

• Coach your client on the benefits of home staging to transform their home from ‘personal space’ to a market-ready product that will appeal to a mass market

• Perform a room-by-room analysis to with pictures and notes on the strengths & weaknesses

• Stage one room to accentuate the positive features and demonstrate staging techniques to the owner

• Provide a Top Ten Action Report of recommendations for a clean, de-cluttered, spacious, and inviting home (A comprehensive DIY Action Report is also available for an additional fee)

• Provide staged Photos for your on-line listing (Ask for details)• Estimates for additional staging

What does staging cost..What does staging cost..

• typically less than a 1% price reduction on an occupied $350,000 home

• less than a 2% price reduction on a vacant $350,000 listing

• less than several months of unwanted mortgage payments

Your Return on Home Improvement Investments (2007 HomeGain Survey of over 2,000 real estate agents nationwide)

Improvement Typical

Cost Increase in Sales Price

Average Return

Agents Who Recommend

Professional Home Staging

$403 - $584 $1,938 - 2,431 343% 91%

Lighten & Brighten

$233 - 370 $1,178 – 1,566 355% 97%

Clean & De-Clutter

$190 - 318 $1,505 – 1,937 578% 97%

Landscape Front/Back Yards

$378 - 546 $1,718 – 2,158 319% 97%

Fix Plumbing, Electrical

$436 - 621 $1,205 – 1,590 164% 93%

Repair Damaged Flooring

$628 - 878 $1,633 – 2,061 145% 94%

Update Kitchen & Bathrooms

$1,404 – 1,828 $3,216 – 3,934 121% 87%

Replace or Shampoo Carpeting $562 – 808 $1,532 – 1,950 154% 98%

Paint Exterior Walls

$663 - 938 $1,757 – 2,205 147% 88%

Paint Interior Walls

$651 - 920 $1,741 – 2,179 150% 97%

2007 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80 – 2,800, made in preparation for sale actually yield the highest returns when a house is sold.

Thank You!

Oomph! Home Staging & Redesign

707-447-2460

Ronelle@OomphHomeStaging.com