add reality
TRANSCRIPT
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1. START THE DIALOG WITH CONSUMERS2. ENGAGE INTO PRODUCT CHOOSING PROCESS3. INCREASE UPSELL & CROSSELL
AddReality is a service for in store communication with customer using interactive displays based on Android tablet and stick
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We are selling SaaS and OEM licenses of our software for setting up and control in-store customer facing devices.
For government, retail, malls, quick service restaurants and cinemas.
• INCREASE CONVERSION OF SPECIAL OFFERS BY 20%• INCREASE THE VISIT TIME FROM 15%• REDUCE COST BY 80% ON OUT-OF-HOME ADVERTISING
Value Proposition for end-clients:
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60%OF DECISIONS TO BUY ARE MADE AT THE SHOP-SHELF
LOW QUALIFICATION OF STAFF
IN 70% OF CASES AVOID DIALOGUE
NEW CULTURE OF CONSUMPTION
In result:
UP TO 20% REDUCTION OF UP/CROSS-SELL
UP TO 50% REDUCTION OF AVERAGE VISIT TIME
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The border between online and offline will disappear.
«CENTRE OF EXPERIENCES» OFFLINE STORE
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1 CREATE, EDIT CONTENT & DEVICES
VISUAL PROJECT CREATION WITH NO LINE OF CODE
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CENTRALIZED MANAGEMENT OFCONTENT AND EQUIPMENTS ALLOWS
SAVE MONEY FROM 30% ON IT-SUPPORT
PLAYBACK ON POINT-OF-SALE2
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IMPROVE INSTORE MARKETING
Analyze audience and attention. Raise efficiency through content changes based on analytical data and set goals
ANALYZE CUSTOMER’S BEHAVIOUR3
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EVERY 5 SCREENTOUCH LED TO A SALE 600+ SALES WEEKLY
BRAND DECIDED TO TELL ABOUT ADDREALITY TO MASS
We create this case with partner for 1 week.They increase the in-store engagement by 70%.
Earlier the vendors that they could not do it.
Development registered with the U.S. Congress to proprietary right.
+ 3:36 AV. TIME OF INTERACTIONIn result:
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Digital consultants with bar code scanners
Centralized audio management tool
MODULAR SYSTEM LETS START ANY SCENARIO ON ANY DIGITAL EQUIPMENT WITHIN ONE SYSTEM
Possibility to change mechanics/solutions without additional costs on design, development and technics. New ideas - easily!
Interactive mirrors and fitting rooms with RFID
Digital Signage systems, corporate Indoor TV
Brand trade-support in third party retail
Digital menu boards and displays
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HOW WE SELL LICENSES TO OUR SOFTWARE?
Affiliate funnel Inbound marketing,
direct activities
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3 OFFICES // 47 PARTNERS*RUSSIAN FEDERATION/USA/UAE
• Low cost of our licenses.
• From 40% revenue share from sold licenses.
• The opportunity to Up-Sale to current customers. Single modular platform for creating digital in-store eco-system. The clients does not need a third-party service providers.
• Earning opportunity for selling equipment and services.
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DIGITAL SIGNAGE MARKET AND OUR PLANS
OVERALL MARKET IN RUSSIA IS $650M IN 2015SOFTWARE MARKET IS $115M IN 2015
OUR TARGET IS 2% IN 4Q 2016
OVERALL MARKET IN MIDDLE EAST IS $720M IN 2015SOFTWARE MARKET IS $175M IN 2015
OUR TARGET IS % IN 4Q 2016
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9 PROFESSIONALS IN MAIN TEAM // 3 CO-FOUNDERS
SERGEY GALEEV // CEO Experience in executive activities in IT sphere, advertisement business, BTL, event. Since 2009 has created 4 of the project in IT and fashion industry. 1 work at the international level.
ALEXEY REKISH // CTO OpenCV, computer vision, video processing and broadcasting, complex solutions for TV-channels and video portals, such as Head Hunter, Peretz TV, Novy TV. 8 years in IT.
GEORGE CHEISHVILI // CFO Experience in executive activities is 10 years. TV company “RealArt”, production director of programs “Fight Club” on MTv, establishment and promotion of the restaurant.
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ADDREALITY develops on oneof the most profitable and fastest growing markets.
Start sale in 4Q 2014 // Seed+ Revenue $80 000 // BurnRate $5 000
Pipeline $375 000 (SaaS)
WE ARE LOOKING FOR INVESTMENT $240 000
For marketing, product, intellectual property.
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APPENDIX
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Сертификат номиналом 50 000 рублейсроком на 365 дней
AR80888
*Активировать, послав эту фотографию на [email protected] до 1 сентября 2015 года
Сфотографируйте
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• A SUBSCRIPTION LICENSE FOR A SINGLE DEVICESOFTWARE COSTS FROM $220 TO $520 PER YEAR1 CLIENT = ABOUT 100 LICENCES
• Sale of InHouse licenses per device.
• Sale of OEM licenses per device.
• In plan. Access to the Analytics system per mo (per device).
• In plan. Access to the Analytics API.
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Деньги нужны для:40% доработка продукта (упрощение активации пользователей)20% доработка упаковки (видео, шаблоны, сайт)10% маркетинг (в основном inbound для SMB)10% intellectual property protection10% работа с текущими клиентами в UAE, US10% работа с текущими клиентами в РФ
Дополнительно:В 2015 году мы продадим минимум 3000 лицензий ($180 000 / год).В 2016 году мы планируем продать 10000 лицензий ($600 000 / год).Среднее количество лицензий: SB 10шт. (продажа 2 нед.), MB 500шт. (3 мес.), Enterprise 2000шт. (6 мес.).Интеграторы для установки решений в средний и крупный бизнес и лидогенерации. Дистрибьюторы берут на себя 98% расходов на маркетинг и локализацию.На раунде A мы стремимся в сторону работы с Intel Capital (планы на сегодня).
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DIGITAL INSTORECONSULTANTS
INTERACTIVE MENU IN FAST FOOD C
AS
E
CA
SE INTERACTIVE
TRADE-SUPPORTCA
SE
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Simple content creation and distribution
Attract and engagement
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