Add Social Media to Your Event Marketing Mix

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Post on 19-May-2015

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Add Social Media to Your Event Marketing Mix: Presented by Kevin Mullett, Director of Product Development & Social Media Optimization for Cirrus ABS, for Cancer Services of Northeast Indiana. Places you can find and communicate with Kevin: kevinmullett.com (blog), twitter.com/kmullett (twitter), facebook.com/kevinmullett (facebook), and on linkedin.com/in/kevinmullett (LinkedIn), among hundreds of others social media communities and networks.

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<ul><li> 1. Add Social Media to Your Event Marketing Mix // Kevin Mullettcirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs</li></ul> <p> 2. Add Social Media to Your Event Marketing Mix // Kevin Mullettkevinmullett.comtwitter.com/kmullettfacebook.com/kevinmullettlinkedin.com/in/kevinmullettjust google kevin mullettdirector of product development 3. // event example, wide spread application todays example will revolve around events, but the principles revealed will be applicable to other normal business operations as well. @kmullett // #CSNISM 4. // the offline and online marketing mix no marketing media channel has 100% eyeballs or is 100% effective. prioritize based on goals, resources, and business objectives.@kmullett // #CSNISM 5. // getting on the same page with socialnow fortified with google+ @kmullett // #CSNISM 6. // gather your event creative/copy develop your event title and description check creative for online and offline goals optimize additional boilerplate information then adapt it as needed gather photos, logos, bios, links, etc @kmullett // #CSNISM 7. // social media on print invites? do these printed pieces promote social channels? what is the social strategy?@kmullett // #CSNISM 8. // a click is not a blood oath or promisefacebook events no formal signup no info gathering no commitment not for everyone@kmullett // #CSNISM 9. // dont give away traffic, SEO &amp; visibility! embed signup capability via services like eventbrite@kmullett // #CSNISM 10. // social media helps feed SEO social media strategy is very important, but maybe the strategy isnt what you think it is. less discussed benefits of social media is the SEO, visibility, and traffic value. @kmullett // #CSNISM 11. // put the event in front of bots &amp; people network the event (based on available time) join groups/add events to various services@kmullett // #CSNISM 12. // advertising your event via social media http://www.facebook.com/advertising or click @kmullett // #CSNISM 13. // using and monitoring social activity optimize your efforts up to event day use tools for consolidation, tracking, &amp; alerts delegating responsibility &amp; automate (w/caution) @kmullett // #CSNISM 14. // not about events but the same conceptugly but descriptive i know who they are what they want me to do is clear ill be rewarded@kmullett // #CSNISM 15. // claim LBS before they arrive! claim LBS listings tweak name, address, phone to match always @kmullett // #CSNISM 16. // social media at my event location? which of these twowill grow theirfacebook page?@kmullett // #CSNISM 17. // dont leave them guessing success is in the details make signage educate EVERYONE clearly display - company information - speaker info - hashtag - wifi access@kmullett // #CSNISM 18. // creating buzz and engagement where, when, and what you post will drasticallyalter the response. @kmullett // #CSNISM 19. // promote sharing from your site! bring folks back againafter the event sharing happens here@kmullett // #CSNISM 20. // but nobody shares or comments How many of you who desire comments andamplification take the time to provide it? @kmullett // #CSNISM 21. // event amplification? clues? trends?measuring brand visibility, engagement, reach, connections, and yes ROI. @kmullett // #CSNISM 22. // its as measurable or more so if talking to me about defining ROI of socialmedia you best be prepared with examplesfrom your other marketing efforts.@kmullett // #CSNISM 23. // where did you signups come from? check google analytics or server logs for: signup page traffic vs confirms, visits before &amp; after, comments monitor contacts, calls, lead sources bit.ly or hootsuite analytics@kmullett // #CSNISM 24. // dont look at the score people constantly talk about the score. the score isnt where it is at. look at the metrics. if good, do again. bad, change. @kmullett // #CSNISM 25. a FREE upcoming eventJuly 26thTBDfacebook.com/smbftw@smbfw@kmullett // #CSNISM 26. Add Social Media to Your Event Marketing Mix // Kevin Mullettcirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs</p>