adding value to cultural heritage - olaf janssen lecturing for the course "digital access to...
DESCRIPTION
Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, the Netherlands, 3-3-2011In this humurous presentation I give an overview of the history of digital services in the National Library of the Netherlands (KB), and the internal & external problems the current KB services infrastructure is faced with. I present 4 different solutions to these problems. Using the BMICE-model (www.bmice.nl), I how heritage institutions can add value to their services.TRANSCRIPT
Leiden University, 3-3-2011
Olaf Janssen, National Library of the Netherlands
Adding Value to Cultural Heritage
Digital services
in the National Library of
the Netherlands
(KB)
Bit of history…
In the early days....
http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg
1980
Start of library
automation
http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg
Some years later…..
http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dinosaurs-pictures-__6_.jpg
1993
Gopher
And then, all of a sudden...
Koninklijke Bibliotheek
KB webdienst:1993 - 1998: Gopher
http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney-the-flintstones-2184857-1024-768.jpg
1994-98
Website
1994-98
Website
New!!Hyperlinks!!
Time flew by…..
http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg
2002-2004
Nowadays…..
http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg
2009 - ?
KB has many more
web services….
Historical newspapers
kranten.kb.nl
Illuminated Manuscripts
kb.nl/manuscripts
KB Online
Portfolio
NL & Flemmisch magazines
Book covers
Memory of the Netherlands Book history
Dutch History
ProceedingsParliament(full text)
Newspapers(full text)
ANP radionews-
Bulletins(full text)
KB websiteIlluminated manuscripts
Recent publications
ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
ANP radionieuws-
berichten(full text)
KB website
Very diverse
but…
scattered
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
Meanwhile …
outside
the KB ……..
http://www.palet-papier.nl/stopwatch%20groot.jpg
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
KB is BIG in
the (inter)nationallibrary scene
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
Yet very small on the web
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
KB is BIG in
the (inter)nationallibrary scene
http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html
Cause
http://www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google
Effect
Google enters new markets
Google Maps
Google Search
Google Android
Google Chrome
Google Docs
Youtube
Blogger
Adwords/Adsense
Google Analytics
Google Books
Google Scholar
Google Editions
Google enters new marketsKB markets! …..
Time to resume….
ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
ANP radionieuws-
berichten(full text)
KB website
Servicesportfolio KB
scattered
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
+
http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg
=
? ? ? ?
http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
What should KB
do ?
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in
easy steps
6
Do not panic…
1
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg
… stay cool …
2
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg
Understand your customers
& their needs
3
Find your friends and..
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Find your friends and..psst
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Find your friends and..psst
4
……….
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Col-laborate!!
4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Col-laborate!!
4
… from your own
strengths…
5
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
Offer value-adding services to
your customers
6
http://saidalice.com/art/audience.jpg
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in words
3
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in words
2
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg
Answer in
man
1
??
Never ever panics!
Ad 1
Always stays cool!
Ad 2
Never ever panics!
Ad 1
Who are the customers
of KB?
Ad 3
Don’t make assumptions!
Don’t make assumptions!
User groups of KB
identified
General audienceIncidental visitor
ScientificStudy & profession
General audienceIncidental visitor
Culturally & scientifically
interestedScientific
Study & professionGeneral audienceIncidental visitor
And what do they want??
Ad 3
General audienceIncidental visitor
ScientificStudy & profession
Culturally & scientifically
interested
Each group has its specific needs,
but…
What do they all want?
• Fewer seperate (KB) sites
• Connections to content in other libraries
• Use content in personal & established workflows & environments
So from …
ANP radionieuws-
berichten(full text)
KB website
http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
to….
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
KB
Special libraries
KB
KBUniv.Libr1
Univ.Libr 2
Public libraries
KB collaborates
with a.o.
Ad 4
Strengths ofKB
Ad 5
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
Strengths ofKB
Ad 5
1. Expertise in digitisation
2. Producer of content (full-texts)- Digit. of books, newspapers, magazines- Completeness & quality
3. Open data–infrastructure- Standardised content- Open protocols (OAI, SRU, MPEG21, ALTO..)
4. Collaboration & networking- With other libraries- With other heritage institutions
(museums, archives, AV-institutions)
Adding value for customers
Ad 6
http://saidalice.com/art/audience.jpg
DEN / Kennisland /
OCW
2009
BMICE
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
On value
(1)
Value1
http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg
€ € € € €
Value2
http://img461.imageshack.us/img461/9278/masks1os0.jpg
Emotions Joy
Sadness
http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg
Value3
Passion
http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg
Value4
Amazement
Value5
https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg
Attention
Value6
Serendipity
Serendipity1
Serendipity1
Serendipity1
Serendipity2
Serendipity2
Inspired
TheBMICEmodel
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
4 rings for
content distribution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Analog in house
Exhibition, archive or deposit
Ring 1
http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg
Ring 1
Analog in house
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Adding value
+
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Ring 2
Digital in house
PC or terminal in the institution
http://http://www.bentonvillear.com/images/Library/computer_access.jpg
Ring 2
Digitalin house
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Ring 3
Online- Web 1.0 - on website of institution - without explicit rights for (re)use
NL & Vlaamse tijdschriftenRing 3
Online
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
On value
(2)
Value7
Beloning to a group Being part of a (social) network
Metcalfe’s law : V~ n2
Association with a brand
belonging to a group/network
Value8
http://edwinfotografeert.files.wordpress.com/2010/01/apple-2007x.jpg
Value9
Delivering content via
established networks
incl.brand-association
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Value9
Nationaal Archief
channel on Flickr
Koninklijke Bibliotheek
channelon Twitter
Beeld & Geluid
on Youtube
Rijksmuseum
on Facebook
Van Gogh Museum
on Wikipedia
Value10
Enabling others to • use & reuse (bv. Flickr)
• give context to (bv. Wikipedia)
• annotate & tag (bv. Facebook)
content
http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
Value11
descreasing
copyright limitations
on content
http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
Value12
Delivering content via
mobile platforms
Value13
Delivering content via
“all screens strategy”
“Value is added when
heritage institutionsmove increasingly outside
their trusted domains”
BMICE 2009
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
+
Adding value
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009
Online in network
- Web 2.0+3.0
- distribution via range of platforms, networks, groups & brands (“channels”)
- Granting right for (re)use to others(the public & other CH-institutions)
Ring 4
“Make yourself a natural , seamless part of the information world of your clients”
http://cafe-the-flow.webs.com/flow%20elegant.jpg
Questions
?
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg
@ookgezellig