a summary: 2013

Key Objectives create a global project to promote understanding and tolerance through photographs

an open, international, photographic exhibition, regardless of gender, race, age or status

create a photographic mosaic of the world through one year, 2012, exposing the shared and difference of our experiences

raise awareness and funds for a charity; PhotoVoice

regenerate a town centre empty shop unit

put on an world-class exhibition on an international stage

create an inclusive and global project that fosters civic pride

Achievementswe attracted 611 photographs from 33 countries and 266 contributors of images

raised £1608.35 in sales of photo postcards, profits to PhotoVoice

were the first empty shop unit regeneration project in Windsor

regenerated an empty shop unit for 8 days (extended by 2 days)

created an innovative exhibition that attracted attention around the world, from individuals, educational and commercial bodies

Statistics and Measurables

The website opened on January 6th and had 12,395 unique visitors by April 6th ’13

The Twitter account has 194 followers

Twitter generated 515 user mentions

The Facebook account has 262 likes

The Facebook account had a weekly reach of 8,417

Focus on our SupportWebsite presence for our sponsor, the charity and our contributors

Online awareness created over 3months

Physical exposure over 8 days in The Exhibition

The photo album of the launch, mentioning our charity PhotoVoice, our sponsor, Loxley Colour, our patron, Lucinda Lambton, our hosts, Windsor Royal Shopping Centre, and our supporters Windsor & Eton Town Partnership was viewed 3,863 times on Facebook

The online gallery posts have been seen a combined amount of 5,060 times on Facebook

We averaged 611 views per post on Facebook

We sent 7 email flyers with a 60.5% average open rate

The Exhibitionthe exhibition was open 8 days

we averaged 218 visitors a day

the launch was attended by 75 people

we had visitors travel especially to see The Exhibition from Holland, Russia, Epsom, Essex, London, Nottingham, Marlow, Maidenhead

we stayed open till 7 pm on Good Friday and Easter Saturday due to demand

six educational organisations asked to use our web resources in their schools - for example, our online map in geography classes

we were asked to show final year design students our exhibition display

Press and Profilea selection of a range of blogs

on various aspects of the initiative

Photography exhibition brings empty Windsor Royal Shopping centre unit to life http://www.windsorobserver.co.uk/news/windsor/articles/2013/04/05/88222-photography-exhibition-brings-empty-windsor-royal-shopping-centre-unit-to-life/

Address Unknown; Sharing World’s Experiences Through The Lens http://www.ramonwrites.com/2013/03/gallery-post-address-unknown-sharing.html

A Powerful Twist in The Reveal http://www.glowmagazine.me/a-powerful-twist-in-the-reveal/

World Outside Window http://worldoutsidewindow.wordpress.com/2013/03/31/address-unknown-photographic-exhibition/

DeBrief - what we learned

the cataloguing of the photographs and Certificates of Authentication will be overhauled - based on the practical experience of delivering the project this year

the outreach of contributors will be extended beyond a bias on photographers, and clubs.

a demographic of supporters who will buy the postcards will be built

a cash sponsor needs to be found to grow the project

two sets of photo postcards will be required, so that the collection can be maintained complete and a pristine copy can be sold on site.

a tour for the exhibition will be sought, based on the tangible impact of the experience of the exhibition

‘pop-up’ or regenerating an empty space comes with unique challenges; emphasis on making the location known is of paramount importance

printed collateral, ie flyers, large posters, outside signage is necessary

introduction to the nearby shop units is required before and during the exhibition

access to internet is very important during The Exhibition if possible, for maintaining communication with connections, and promoting the global message and vision

schools, businesses, and additional media outlets will be actively courted to maximize the potential of the project

other revenue streams can be looked into, ie branded merchandising

SummaryWe delivered an open international project on time, to budget and exceeded expectations

We delivered the first pop-up regeneration project in the town of Windsor

We delivered a world-class exhibition on an international stage

We raised cash for the charity in a project that complimented their work

We maintained the responsibility we were entrusted with by our supporting bodies

We delivered a positive experience for the participants around the world

We created an inspiring project which can grow, and travel the world promoting understanding and tolerance whether physically or virtually

We delivered all Photo Postcards to their new owners one week after the exhibition closed

Based on feedback we believe we built and maintained a relationship with our participants

Based on the first experience, feedback and results, we believe the initiative has a future, and will run it for 2013/14

TestimonialsSo glad we came down today the exhibition is amazing. All those images representing peoples dreams, experiences & pieces from their imaginations. Truly superb :-) Gareth Williams

Well done on a fantastic event. First time I have exhibited anything like this and received a lovely message from the person who bought one of my images. Looking forward to next year. :-) Robert Taylor

Maybe next year there might be one in the US too? :) Would have loved to come see, but am just thrilled to have been a part. Thank you for the chance, and I look forward to sending more next year! :) Tamra Mabe Panton

I put a link to the exhibition on my Facebook page and merely said, "I am so pleased that I have three pictures at this exhibition."By the evening one of my pics had been bought by one of my newer Facebook friends. How amazing is that? The only hint I gave her was - that two of them featured boats/ships and were taken in Madeira!! Amazing experience, the whole thing, from concept to inception. Inclusion to success! Thank you everybody give yourself a big pat on the back!! Simon Wilkinson

Just sold my third and final postcard to a lovely chap called Pierre, he even took the time to get in touch to tell me how much he loved the postcard and he had a look at my website. This has been a brilliant idea, well executed! Congratulations to all at Address Unknown! Gregor Reid

Really superb quality postcards which showed each photograph at it's best! Kiran Oram

We visited on Saturday and we're made very welcome by Caroline. This is my son Theo for 'his' photo in the exhibition! https://www.facebook.com/photo.php?fbid=10151609169156754&set=o.142732872542228&type=1&ref=nf

Thank you Address Unknown for the idea, for bringing it into being, for doing all the hard work and organization and for sharing it with us every step of the way. And thank you all you wonderful friends who helped get Address Unknown Exhibition up and running so successfully. And a special thank you and gratitude to those involved for all your hard work in sorting out the last minute internet gallery glitch and making the photo postcards available for everyone everywhere to see. Three cheers! Angela Woods

Testimonials 2"I am over the moon that one of my images has sold, when I saw that it had the other night it gave me such a massive feeling of accomplishment I was buzzing for hours and dancing around the room like a fool." Robert Taylor

"It was such a pleasure to meet you today! We kept discussing the exhibition long after we left you.." Maria Ershova

Thank you all as well for your hard work and dedication x Mike Shankster

Thank you also to you all for your hard working displaying our images. Well done x Mike Shankster

Thank you Windsor Royal, it was an amazing adventure to participate & follow the exhibition all the way from Cape Town, SA. Edith Coetzee-Anderson

Well I think you did a pretty awesome job getting it all up and running and with such good humour and patience too. You are very professional, thank you for organising it, I'm very pleased to be part of it...sold or not : ) Vicky Martienssen Slater

I was so happy to know my photo have sold for charity in Uk. Pei Yeou Bradley

Really enjoy gong on the online Gallery of "Address Unknown", pressing "slide show" and then setting the pace to what I want for viewing each photo. There's such a wonderful collection and it's great fun trying to work out the different countries involved from the photos. Loxley Colour are to be congratulated in doing such a brilliant job of turning all the photos into postcards. Angela Woods

Received my Address Unknown postcard through the post yesterday. This beautiful photograph by Melanie Gow has now been pinned to the board above my desk. Now every time I look up from my work I can remember the inspirational exhibition, and Mel's compelling picture. Can't wait for next year... John Pring

Congratulations! What an inspiring initiative I hope it is the start of a wonderful tradition. I hope to participate and support in some way next time Bravo! Janie Meikle Bland