ade link love 2013

Small Business SEO for £350 per month

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

LinkLove London Friday 15th March 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE


Design

SMALL BUSINESS SEO

Links

Usability

Social Media

Branding

Content

Local Search

Reputation

TrustPR

Page

Speed

On-page Factors

Etc

, Etc

, Etc...


Anything that we can do via search, social media or hustle to achieve our clients marketing goals...

...without spamming

SEO


SME - Small to Medium Enterprise

WHO ARE THE SMALL BUSINESSES ?

249 Employees


Small Business

Less Than 10 Employees

1Million + Small Businesses in the UK

544,320-ish Small Business Websites

Very Low Marketing Budget

WHO ARE THE SMALL BUSINESSES ?


SEO ?


SEOYeah Baby!


Know Your Client’s Business


Make sure that these goals are more extensive than simply increasing site traffic or improving rankings

HAVE SOME GOALS TO AIM FORHAVE SOME GOALS TO AIM FOR


Be RealisticFancy

a Drink?

hmmm...

...let me think


Have a Great Website


CID Fire and Security

10 Linking RD’s in 10 Years

Zero Enquiries


(3 Month’s SEO)

CID Fire and Security


On-Page SEO

I’m All Over It... ...Like a Fat Boy On a Cup Cake


On-Page SEO

Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial

Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues

Identify and Fix On-page Issues (1 Month’s SEO)

http://distilled.net/u

Install Mod_Pagespeed on your Apache Serverhttps://developers.google.com/speed/pagespeed/mod


Local Search


Local Search

http://kooz.ai/K9TTxw

http://kooz.ai/NETkjY

http://www.koozai.com/resources/whitepapers/


Add a Blog (1 Month’s SEO)

Educate your Client

Blog about Things That Interest Your CustomersBlog about Local Topics and Issues

Put Local Area in your Blog Category NameIf you have made Someone Look Good then make sure that They Know About It!

Link out from your Blog to Local Areas


Link Building


Find and Fix Orphaned Links

http://www.teapotcreative.co.uk/orphaned-links


http://www.teapotcreative.co.uk/orphaned-links

Back Link Data

Domain

URLs with Links

Error 404


Find and Fix Orphaned Links


Existing Web Pages

Combine Existing Pages

Combined Web PagesLinks


Easy Links


Outreach

1 - Find Link Prospects

2 - Send Them a Nice Email3 - Send Content


Finding Link Prospects

http://www.teapotseo.co.uk/prospector-tool




Simple Mode




Advanced Search Query




Guest Post Blitz


Inbound Linking Domains


Scrape Results



Inbound Linking Domains

Scrape Results


Prospector ToolSmall Businesses

Domain Authority 30 - 60

If You Need To Scale

Outsource


Outsourcing

800 Websites Reviewed + Information Collected

http://www.mattbeswick.co.uk/outsourcing-guide

First NameLast NameURL of Contact FormIs The Site On Topic?Does It Have a Blog?Does The Site Look Nice?

All Sites Were Double Researched

24 Hours

Total Spend

$33.14


Outreach

http://www.buzzstream.com/


Pitching to Bloggers (1 Month’s SEO)

25 - 30 Outreach Emails

Our Goal Is To Place 5 LinksBatches of 10 Emails


Content Creation


Content Creation

http://www.textbroker.co.uk or .com

600 Word Post = £8.30

900 Word Post = £12.50


Content Creation

http://www.textbroker.co.uk or .com

Quality Level 4 Stars

Processing Time 1 Day

Give Good Instructions

Check Through Article

Add Some Images

Send to Prospect


Link Building Info Graphics

Niche Directories

Orphaned Links

Leveraging Existing Links

Easy Links

Blogger Outreach !Our Awesome Prospecting Tool


Being Successful at Small Business SEO

Be Realistic

Define the Marketing Goals

Know Your Client’s Business



Be an Asset To Your Client’s Business



Be Creative

Say YES to Opportunities

Educate Your Client


Ade Lewis@Teapot_AdeTEAPOT CREATIVE

LinkLove London Friday 15th March 2013

ade link love 2013

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