adecco creative & marketing - client services
TRANSCRIPT
C O N N E C T I N G O U R C L I E N T S T O C R E A T I V E & M A R K E T I N G T A L E N T
HIRE MORE INSPIRED PEOPLE
Specialize exclusively in the placement of creative & marketing talent on a freelance, temporary and
direct hire basis across all industries, including:
Leverage staffing resources with team of expert recruiters experienced in the
creative space:
Our creative staffing solutions.OVERVIEW
Customized recruitment model built
around our clients’ needs.
BEAUTY & RETAIL
FASHION CONSUMER PRODUCTS
PUBLISHING & EDITORIAL
DIGITAL
FASHIONCOMMUNICATIONS
MARKETING
OUR CUSTOMER ALIGNMENT
Top Talent & Candidate
Network Connections
Leverage Creative Team of Expert
Recruiters
TENURE MANAGEMENT
IMPROVE CONTROL &
COMPLIANCE
IMPROVE TOTAL USAGE/
VISIBILITY
1099 VETTING
PAYROLLING SERVICES
Efficiencies through one supplier vs. many small
or niche providers
Leverage spend under one staffing program to deliver:
Consultative partner in the creative and marketing space.
ALIGNING YOUR NEEDS WITH OUR TALENT
WE UNDERSTAND THE UNIQUE SKILL SETS AND CULTURE FIT YOUR BUSINESS DEMANDS
Leverage our national creative and marketing talent pool and network connections
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Create a qualified and productive workforce to meet your current and future demands
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Acquire talent that will give your team a competitive edge in the design, marketing and branding of products and services
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We have extensive experience connecting companies across all industries with creative and marketing professionals
COMPETITION FOR TOP TALENT
Marketing departments are adapting to new roles and drive and prove revenue, creating a need for a new type of professional with a more varied skill set
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Adecco Creative & Marketing assists clients in understanding, finding and hiring this new skill set
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Demand for marketing and creative skill set is increasing
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Temporary and permanent creative and marketing workforces are increasing to offset in-house skills and workforce
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Wages for positions with creative and marketing skill sets are increasing
“Marketers are no longer just good storytellers, but technologists that are required to make data-driven decisions.”http://www.radius.com/2015/01/13/4-biggest-trends-2015-marketing-technology-landscape/
Critical thinking—Persuasive—Inspiring—Agile—Transparent—Responsive
Data analytics—Marketing—Critical thinking /decision making—Business partner /vendor management—Programming
Writing & editing skills / above average grammar—Graphic design—Web development—SEO experience—Social media experience—Sales—Video production
Professional skill sets you need to keep up with the competition:
IN-DEMAND SKILL SETS FOR HIGH PERFORMING MARKETING DEPARTMENTS
TOP SKILL SETS FOR CUSTOMER-CENTRIC MARKETERS
TOP SKILL SETS FOR CONTENT MARKETERS
TOP SKILL SETS FOR DATA-DRIVEN MARKETERS
POSITIONS:
FASHION INDUSTRY
Technical designer—Fashion designer—Fashion copywriter—Merchandiser
Product developer—Digital designer—Graphic designer—Visual designer
Planner —Buyer —Accessory designer
CONSUMER PRODUCTS INDUSTRY
Graphic designers—Copywriter—Proofreader—Art director
Marketing manager—Project manager—Product designer—Package designer
POSITIONS:
RETAIL/BEAUTY INDUSTRY
Technical designer—Fashion designer—Fashion copywriter—Merchandiser
Product developer—Graphic designer—Digital designer—Package designer
POSITIONS:
PUBLISHING INDUSTRY
Graphic designer—Digital designer—Copywriter—Copy editor
Editor—Proofreader—Art director—Marketing manager
Social media specialist—Project manager
POSITIONS:
ADVERTISING INDUSTRY
Graphic designer—Digital designer—UI/UX designer—Copywriter
Proofreader—Art director—Marketing manager—Project manager
POSITIONS:
OUR RECRUITMENT STRATEGIES
Well-networked recruiters in the industries and
skill sets we place
Active presence on social media
platforms
Partnerships with creative and marketing groups and organizations:
Business Marketing Association
—Style Careers
Virtual interview process to reach candidates in any
location
Largest database of pre-screened
candidates in the staffing industry
Proprietary prescreening
portfolio and work sample review
process
Web-based applicant
tracking system
TALENT CRITERIA
Brand and industry experience
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Portfolio aesthetics
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Education / technical expertise
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Cultural fit
Portfolio and resume review—Talent consultation with prospective candidates—Requisition consultation with hiring manager—Candidate interview prep and debrief sessions—Continued partnership and consultation following placement
WHAT DO WE LOOK FOR IN OUR TALENT?
HOW DO WE MAKE THE PERFECT MATCH BETWEEN OUR TALENT AND OUR CLIENT?
SELECTING THE PERFECT MATCH
Curiosity about the inner working of the “interweb”—Extremely organized & methodological; attention to detail—Ambition, drive and creative spark—Sense of humor—High tolerance for ambiguity / agility
Passionate about delivering great customer experiences—Multi-tasking could be their middle name—Deadline and metrics driven—Works well in a team environment, highly adaptable— Self-motivated, effective problem solver
THE NEW MARKETER NEEDS A DIFFERENT SET OF SOFT SKILLS AND SPECIFIC PERSONALITY TRAITS TO SUCCEED IN THE NEW CREATIVE AND MARKETING LANDSCAPE:
CREATIVE AND MARKETING TALENT POOL OVERVIEW
ART DIRECTORS -------------------------------------------------- 33K
BUYER / MERCHANDISERS --------------------------------------113K
COMPUTER AIDED DESIGNERS ---------------------------------62.1K
COPYWRITERS ----------------------------------------------------0.7K
CREATIVE / GRAPHIC DESIGNERS -----------------------------137.1K
FASHION DESIGNERS -------------------------------------------51.7K
GRAPHIC DESIGNERS ------------------------------------------501.1K
MARKETING COORDINATORS --------------------------------- 37.5K
MARKETING EVENT MANAGEMENT ------------------------------1M
ONLINE MARKETING MANAGERS ---------------------------- 52.5K
PRODUCTION ASSISTANTS -------------------------------------16.5K
PROJECT MANAGERS ------------------------------------------- 931K
USER EXPERIENCE DESIGNERS -------------------------------- 34.9K
WEB DESIGNERS ------------------------------------------------ 27.8K
POSITION PROFESSIONALS ON LINKEDIN
Source: LinkedIn Talent Solutions - Talent Pool Report, October 2014
Source: U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook
How some of the marketing occupations compare as far as job growth. TRENDS IN JOB GROWTH
Top creative and marketing positions with the fastest expected growth rate through 2022:
Market research analysts
32% much faster than averages
Web developers
20% faster than average
Technical writers
15% faster than average
Public Relations Manager
13% as fast as average
Marketing Managers
13% as fast as average
Advertising Manager
12% as fast as average
Product Developers
12% as fast as average
Sales Manager
8% as fast as average
SKILL SETS / DIGITAL
POSITIONS:
Digital analyst—Digital marketer—Digital producer—Digital project manager—eCommerce specialist—Email marketer —Front-end developer
Information architect—Interactive designer—Mobile developer—Multimedia designer—Online marketer—Project manager—SEO/SEM specialistSocial media expert
Usability expert—User interface designer—UX designer—Video editor—Web designer
POSITIONS:
SKILL SETS / MARKETING
Account planner—Advertising manager—Brand manager—Content manager/strategist—Database marketer—Direct marketerEvent marketer—Marketing manager—Marketing researcher
Marketing specialistMedia buyer—Media plannerOnline media specialist—Planner—PowerPoint specialist—Print production specialist—Product manager—Project manager
SKILL SETS / CREATIVE
POSITIONS:
Agency copywriter—Art director—CAD designer—Catalog copywriter—Creative director—Direct marketing copywriter—Fashion copywriterFashion/apparel designer
Generalists copywriterGraphic designer—Illustrator—Layout & storyboard artists—MerchandiserPhotographer—Presentation specialist—Producers
Product developerProduction artists—Production associate—Promotion copywritersRetail copywriters—Retoucher—Senior designers—Stylists—Technical designer
SKILL SETS / COMMUNICATIONS
POSITIONS:
Communications analysts—Copy editors—Corporate communications specialist—External and internal communications—Instructional designersMedia relations
PR agency account managers—Proofreaders—Proposal managers
Proposal writers—Public relations managers/specialists—Technical writers
CLIENT RESOURCES
• EMPLOYER RESOURCE CENTER
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