pcoe -core creative services tailored creative services service kit · 2020-05-10 · proposal...

PCOE -Core Creative ServicesTailored Creative ServicesService Kit

Abril-2020

Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 2

Index 1

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Tailored Creative ServicesOur CoRe services

Services Media KitIllustrative examples for each deliverable


PCOE Tailored Creative Services

PresalesCustomized SessionsKX dive-in to provide clients

with food for thought on their most pressing topics to present or motivate

first- approach idea sessions.

Brand Project Playbook

Delivery editable templates per project to keep visual & content

quality standard for you deliverables

Storyboarding

Proposal structure, approach and angle for key clients engagements, content curation & QRM readiness

Proposal Brand templates

Branded template for the different stages

of a specific client pursuit

UX/UI Design & PrototypingDesign, develop & animate

protypes, POCs and mock ups to strengthen approach

Content curation & templates

Illustrative samples from the best Deloitte practices enhanced, brand free

and ready for pitch purposes

Proposal delivery and project design pack

User experience design flow, screen layout and content

distribution

Customized media production

Audiovisual contenttailored to the client

and proposal

Orals- Video Editing & Animation

Tips, best practices and rehearsals to excel at orals

Deliverables & processillustration for ProposalsIllustrative samples from the best

Deloitte practices enhanced, brand free and ready for pitch purposes.

UX Research & Benchmarking

User experience research, heuristic reviews & BenchMarking

Workshop DesignCustomized business sessions for

Discovery sessions, Business Requirements, Agile Ceremonies,

Kickoff, Approval Sessions, Lessons Learned workshops et al.

Requires engagement leadership involvement

Tailored made approach & Services for key clients, offerings, projects & other design services.

Core Creative Services

Marketing Design ServicesSelf Service


Proposal Brand templates

In order to create a successful first impression, we work through the

proposal process, creating branded templates, with a curated

storyboarding, to add value and focus to the main features and call to

action with a creative look & feel on the bidding process.

Presenting strong visuals and curated storyboarding, we can present

ourselves with a strong focus and competitive advantage to close the

opportunity.




Storyboarding

A structured proposal is key to ensure a successful message to the

client. A logical structure is the best way to present a clear approach

for our solution.

The design of navigational elements in presentations enhance the

approach experience for our clients.




Proposal client feedback & adjustmentsAccompanying the client during each project based on Deloitte's

methodologies, improves the communication, which allows the

posibility to adjust possible changes without affecting the rest of

the process.




Customized media productionMaterial made for different purposes and design options: Graphics or

photos. For example:

• Videos for orals

• Project video demos

* Subtitles are provided when the service is requested for videos globally distributed

and/or shared with clients.




Proposal delivery and project design pack

User flows, UX flows, or flowcharts, as they are sometimes called, are

diagrams that display the complete path a user takes when using a

product. The user flow lays out the user’s movement through the

product, mapping out each and every step the user takes—from entry

point right through to the final interaction.

Using space effectively in your UI layout helps increase readability,

provide feedback and draw the reader to the most important parts of

the screen.

Related to UI layout and composition, space is an essential aspect of a

design’s visual language, alongside color, type and iconography. Space

is what helps designers create visual breathing room for the eye, and

makes users want to stay on the page. It can also help to suggest

function and create emphasis of important content.

When we talk about space in UI design, we are referring to the two

concepts: proximity and negative space, or whitespace.




Content Curation & Templates

The content curation refers to manage, filtration and selection of

information that comes from several sources with the objective to

present the most important and helpful data. This content could be

aligned to our purpose to give an insight or context of some specific

topic, adding criteria and helping in that way to establish a

determinate mindset to the flow of presentation.




Brand & Project Playbook

Delivery editable templates per project to keep visual & content

quality standards in the main deliverables. Some examples are:

• BRAND IDENTITY: What is the core identity and purpose of the brand?

• BRAND ACTION: What does the brand do (best)? Who does it serve?

• BRAND ESSENCE: How does the brand carry out its identity and actions day-to-day?

• BRAND DECLARATION: What is the brand’s mission, vision, and elevator pitch?

• BRAND POSITION: Who is the brand’s customer? What competitive advantages exist?

• BRAND CREATIVE: How will the brand be articulated visually?

• BRAND GOALS: What are the brand’s intended (measurable) goals?




Workshop design Business workshops are ideal to gather the business requirement

Are an opportunity for a team to untangle a problem together by

going through a series of group exercises designed to get to a

specific outcome.

Workshops are about getting stuff done, and are often used as

milestones to start things or make decisions.

A Design Thinking workshop is a hands-on, activity-based session

built around the Design Thinking process. It can last two hours, two

days, or even a full week—it all depends on the context and the

goals at hand.




UX Research & BenchmarkingUX research is the systematic investigation of users and their

requirements, in order to add context and insight into the process of

designing the user experience. UX research employs a variety of

techniques, tools, and methodologies to reach conclusions, determine

facts, and uncover problems, thereby revealing valuable information

which can be fed into the design process.

Benchmarking are an effective method for understanding how people

use and think about an interface, whether it’s for a website, software,

or mobile app.

Benchmarking becomes an essential part of a plan to improve the user

experience. A good benchmark indicates where a website or product

falls relative to some meaningful comparison. It can be compared to:

• Earlier versions of the product/website

• The competition

• Relative to an industry

• An industry standard (such as an NPS or conversation rate)

• Other products in the same company




Deliverables & processillustration for Proposals

Illustrative samples from the best Deloitte practices enhanced, brand

free and ready for pitch purposes.

Identifying the core values and a high level rationale is the main

purpose of illustrations is key to outlining your style. Having a

consistent style will create harmony across your detailed proposal and

scope of work. .

Highlighting key areas such as a colour palette or the stroke weight are

vital for a unified visual concept & style.

V I S ION

ENABLERS

FOUNDAT ION

OUTCOMES• Transformed Business• Business Engagement, Talent & Culture• Consumer Experience• Rapidly Delivered Solutions

• App Cloud• Agile Process• Application Delivery/Dev Ops

• Marketing & Communications• Design Led Thinking• Digital Talent Strategy

• Innovation• Consumer Strategy




OralsVerbal communication is the most important element in a sales

process.

Clarity, the way in which the session unfolds, the continuity of a

storytelling, as well as key words, can impact the way in which our

proposal is perceived.

Some best practices such as: Creating an elevator pitch, Identify

Your Goal, Communicate the unique selling proposition (USP),

Engage With a Question, can impact the way our proposal is

perceived.



This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte USA LLP, Deloitte LLP and their respective subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2017 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

Thank you.Tania BuendíaCoRe Creative Services Lead

Manager PCOEContact: [email protected]

pcoe -core creative services tailored creative services service kit · 2020-05-10 · proposal...

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