OCTOBER 2013

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

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OCTOBER 2013

BrandsTochka G Museum of Erotic Art McDonald’sSkodaDomestos

Business SectorsCulture/LeisureRestaurantsAutomotivePublic InterestHygiene

Media/ChannelsOutdoor/AmbientPromotion

This month, discover the following…

AgenciesY&R, RussiaDDB Group, SingaporeBBDO Group, RussiaDLKW Lowe

OCTOBER 2013

CULTURE/LEISURE

Y&R lures customers to the Moscow Erotic Art Museum

Hijack the visit

Moscow’s Erotic Art Museum, Tochka G (“G Spot”), was suffering from limp visitor figures. Y&R decided to attract more conventional museum visitors to the venue via a channel they were familiar with. Visitors to the rather staid Pushkin Museum were offered free audio guides – with a difference. The boring audio description of one of the paintings was transformed into a fun, sexy and erotic tale…

OCTOBER 2013

Click on image to watch the complete case

SEPTEMBER 2013

CULTURE/LEISURE

Hijack the visit

Restaurant tables become virtual racetracks for kids

Interactivity enters McDonald’s Restaurants.

McDonald’s has long been positioned as a haven for families with children. So it transformed its tables into interactive playgrounds by sticking special NFC (near-field communication) tags beneath them. With the aid of a free app, smartphones that came into contact with the tables could now be used to drive a car through a virtual world, pilot a spacecraft, or play mini games…

RESTAURANTS

OCTOBER 2013

Restaurant tables become virtual racetracks for kidsInteractivity enters McDonald’s Restaurants.

RESTAURANTS

OCTOBER 2013

Click on image to watch the complete case

AUTOMOTIVE

An unusual way of launching a new car

The first in-car hostel in Moscow

Ideal for young drivers, the Skoda Fabia is also described as having the most spacious interior in its category. To illustrate this, the car was transformed into a real hostel, with a comfortable double-bed, pillows, free Wi-Fi, and everything else required for a comfortable stay. Young people came across the Skoda Hostel while seeking hostels in Moscow on booking websites…

OCTOBER 2013

AUTOMOTIVE

An unusual way of launching a new car

The first in-car hostel in Moscow

OCTOBER 2013

Click on image to watch the complete case

Toilets for Health. Domestos exposes the issue of open defecation

A CSR Ambient about a usual privacy place

Over one billion people worldwide have no access to a toilet and are forced to go in the open with the obvious hygiene and privacy issues. Domestos & Unilever is the brand leading the fight against germs, and wanted to raise awareness of the issue. DLKW Lowe has created an ambient outdoor installation. (A cubicle free toilet with a one-way mirror was placed in the center of London)…

PUBLIC INTEREST

OCTOBER 2013

Toilets for Health. Domestos exposes the issue of open defecation

SEE THE COMPLETE CASE

A CSR Ambient about a usual privacy place

PUBLIC INTEREST

OCTOBER 2013

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OCTOBER 2013