Building Awareness about Crowdfunding in General

What Crowdfunding is?

According to google Adword Tool:

“crowdfunding”800-1000 google

searches/month in the last year in Greece

So it is necessary to raise awareness about

crowdfunding in general while promoting OneUp

platform.

To Remember

● Target Group: Ages Between 25-45, Socially active people, familiar with online interraction and transactions

● To make a succesful crowdfunding campaign promote the people, not the ideas

Basic Campaign Idea

“Crowdfunding: Just as easy as giving money to a street artist”

Raise public awareness about OneUp platfrom

To make OneUPa succesful & efficient crowdfunding platform

Through Social Media, TV, External Ads

Social Media● Facebook Page for OneUp● Posts to build awareness for

crowdfunding and OneUp● Targeted Ads● Link to other social media

Twitter Acount for OneUp● Active Users● Live discussion about current

trends in crowdfunding kai peoples’ opinion on them

LinkedIn Account for OneUp● Promote the official profile of

each beneficiary

Youtube Account for OneUp● Engaging - Personal Content of

the beneficiary● “behind the scenes” videos● OneUp – BCC experience

interviews

Storyboard

Where to Advertise● TV (First Teaser

Videos to attract the viewer's interest and then the main Spot)

● Newspapers & Magazines concerning financial issues

● Bus and Metro Stations