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Using the power of data to create contextual engagement and

valuable consumer experiences.

DATA DRIVEN MARKETING

INTEGRATE & UNDERSTAND

ANALYZE & DISCOVER

EXECUTE & DELIVER

OPTIMIZE & LEARN

RESEARCH ON DATA-DRIVEN MARKETING

Survey of over 350 brands and agencies.

3

4

Research Methodology

During October 2016, we conducted a survey on Digital Marketing Innovation on our TechKnowledge platform, in conjunction with BMI-TechKnowledge.

We interviewed over 350 digital marketing managers and digital agencies employees about what they feel about Digital Marketing Innovation for their businesses and clients.

There were different streams of questions for the different respondent types.

Strategic Focus Areas

0%10%20%30%40%50%60% 55% 50% 49% 47%

38% 38%

23% 20% 15%

What are your main strategic focus areas to drive innovation in digital marketing? (Digital Marketing Managers)

n = 131

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Most Influential Channels

Socia

l

Mobile

Data Driven M

arketing

Video

Programmatic

Always

on CRM

Native Applica

tions0%

10%20%30%40%50%60%70% 63% 60%

45% 44%

32% 30%

15%

Which of the following digital marketing channels do you think will be the most influential in 2017?(Digital Agencies)

7

Data Driven Digital Maturity

0%10%20%30%40%50%

19%

44%

27%

10%

Which of the following statements are most applicable about your current customers with regards to Data Driven Marketing?

(Digital Agencies)

DATA MANAGEMENT PLATFORMS

June 2014Commercial in Confidence. All Rights Reserved Silverstone.Solutions 8

What is a DMP?

This is crucial for both publishers and marketers.

FOR BRANDS & MARKETERS

June 2014Commercial in Confidence. All Rights Reserved Silverstone.Solutions 17

Kellogg's Marketer Case StudyTo reduce spend waste and optimize campaign performance, Kellogg tapped into Krux’s DMP Cross-Channel Frequency Management.

For high value consumer targets, Krux enables Kellogg to prioritize audiences that are under-served impressions, ensuring these people receive an optimal level of messaging and digital brand exposure across multiple channels — DSPs, private exchanges and direct publisher buys — and platforms, including web display, video and mobile.

In other words, no matter where the individual is served an ad, it will be counted toward the “cap,” or the maximum number of ads the marketer has determined.

AudienceWRX

Combines your CRM and DMP

platforms into a consolidated

platform.

Site Visitors

Signed-Up Users

CRM SMS and Email Messaging

DMP Audience Profiling and DSP Retargeting

Site BehaviourInterests

Device TypeLocation+more

Media

AgeGenderBrands

Preferences+more

ADJOIN

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What is AdJoin?

AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market-leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media.

AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications.

EXAMPLES OF PUBLISHERS ON ADJOIN

Adjoin Audience

* Last 30 days as of 15 November

Adjoin Audience Attributes

That gives us a very comprehensive

picture of our users across the Adjoin

network.

28Adjoin Audience SegmentsDEMOGRAPHIC LIFE STAGE GEOGRAPHIC INTEREST PURCHASE

INTENDERSBUSINESS BEHAVIOURAL

• Male• Female• Low Income• Mid Income• High Income• Under 35• Over 35

• Students• Working Age• Young Parents• Older Parents• Home Owners• Expats• Retirees

• Eastern Cape• Free State• Gauteng• KwaZulu-Natal• Limpopo• Mpumalanga• Northern Cape• North West• Western Cape

• Johannesburg• Pretoria• Durban• Cape Town• Bloemfontein• Port Elizabeth• East London

• Entertainment Lovers

• Newsies• Opinionistas • Sports Enthusiasts• Soccer Fans• Rugby Fans• Cricket Fans• Motorsport Fans• Pet Lovers• Tech Enthusiasts• Auto-Enthusiasts• 4X4 Lovers• Lifestyle Lovers• Music Lovers• Food Lovers• Movie Lovers

• Home Buyers• Rent Seekers• Auto Intenders• 4x4 Intenders• Job Seekers• Tech Buyers

• Business People• Entrepreneurs• Marketing

Professionals• IT Professionals• Legal

Professionals• Medical

Professionals• Finance

Professionals• Engineers• Finance &

Accounting Professionals

• Heavy Surfers• Social Butterflies• Radio Listeners• Event Participants• Health & Sports

Enthusiasts

* not all segments are large enough to target yet available

Many of these segments have achieved significant scale in the past 4 months.

* Total uniques segmented over the past 4 months

30

Thank You

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