Adobe AdLens | Platform Datasheet

Adobe AdLens, formerly Efficient Frontier, helps marketers optimize bidding and maximize ad spend by allocating conversion credit to the correct event and marketing channel.

Search—Adobe AdLens is the premier, global enterprise solution for search engine marketing. Its unique predictive modeling drives accurate bidding for greater volume and efficiency. Adobe AdLens campaign management tools provide deep understanding of search marketing success and interactions with other channels, giving you direct control of your campaigns.

Display—Adobe AdLens is the only platform to integrate display with search and social ad buying. Its real-time bidding (RTB) platform facilitates massive reach via partnerships with the world’s largest inventory suppliers, like Google , Microsoft, and Yahoo. Impression-level bidding, audience buying, cross-channel insights, and flexible campaign management lead to high-performing display campaigns.

Social—Adobe AdLens opens up new opportunities on social networks, such as Facebook and LinkedIn, by delivering automated optimization while removing much of the complexity from campaign management and reporting. The social platform gives advertisers the algorithmic optimization and predictive modeling required to succeed in any social ad marketplace.

About the Adobe Digital Marketing SuiteThe Adobe Digital Marketing Suite consists of integrated applications to help optimize customer acquisition, conversion, and retention. Marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized, and consistent customer experiences across digital marketing channels, including on site, display, email, social, video, and mobile. The Digital Marketing Suite enables marketers to make quick adjustments, automate customer interactions, and better maximize marketing ROI.

Adobe® AdLens™

Managing the complexity of performance optimization in today’s auction-based digital ad markets

Adobe AdLens

Platform

• Deliverssuperioroptimizationacrossdigitalchannelswhileprovidingadvertiserswiththecontrolandinsightnecessarytodriveperformance.

• Providesmarketerscross-channelvisibility,andallowsmarketerstomeasureandattributeconversiondataacrossvariouschannels.

• HelpsmarketerstospendintherightchannelstoachievethemostconversionsbyusingAdobeAdLenscross-channeloptimizationandattributionmodeling.

Ad platform

Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Search features• Campaign management

• Filters• Custom alerts• Advanced find and replace• Customized columns• Multi add and edit• Inline editing• Flattened views• Saved views

• Algorithmic bid optimization• Predictive modeling• Cross-channel attribution• Path-to-conversion attribution• Automated campaign management

through product feeds• Schedulable bulksheets• Constraints (manual overrides)• Keyword expansion• Creative testing• Quality score management• Google sitelinks, extensions, and location• Landing page validation• Third-party tracking integration• Match type and negatives management

• Labeling and reporting (flexible and customizable)

Display features• Campaign management• Ad serving• Algorithmic bid optimization• Impression-level modeling• Lookalike modeling• Predictive modeling• Universal frequency cap• Audience management• Retargeting• RTB infrastructure• RTB inventory sources• Third-party data• Third-party tracking integration• Site exclusions• Multi-event attribution• Labeling and reporting (flexible and customizable)

Social features• Campaign management• Algorithmic bid optimization• Predictive modeling• Multivariate creative setup and optimization• Auto-splitting and hyper-targeting• Dayparting• Ad rotation• Target templates

Reporting features• Reporting by attribution rules• Cross-channel reporting• Multi-event conversion reporting• Click-path reporting• Path-to-conversion attribution• Custom alerts• Apply rules impromptu• Advanced filters and sorting• Custom Excel templates with auto-refresh• Report templates• Schedule and email delivery• Custom columns and derived metrics • “Compare with” reporting for trending and comparisons

• Google RMF reports

Data integration features

• Simple data flow from the Adobe Digital Marketing Suite

Budget spend recommendation

Cross-channel optimization

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For more informationwww.adobe.com/products/adlens.html