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Open Innovation - the wisdom of crowds Sierre, 31.01.2014

Crowd Customers, Fans, Employees, Suppliers,

Innovators, Scientists, Experts, etc...

Intermediate

Money, Bonus & Recognition

Organisation Questions for: Design, Material, Products,

Use, Communication, Services, usw...

Knowledge, Work & Ideas

Platform & Consulting

Employees & Activity

Payment

Platform & Consulting

How & why Crowdsourcing works Innovation Partners

Customers Community

Innovators: 20‘293

Ideas: 125‘697

Projects: 387

Organization

1st Founded: 2007

Two Companies: 2014

11 employees

Locations: Bern & Zurich

Media

What is atizo.com?

Science & Research

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<20 years

3% 20-30 years

30% 30-40 years

32% 40-50 years

22% +50 years

13% Male

65% Female

35%

Employees: 37%

Students: 19%

Executives: 15%

Entrepreneurs: 14%

Freelancers: 11%

Seeking employment: 2%

Retired: 2%

USA

4% UK

4% Germany

25% China

1%

France

1% Austria

4%

Switzerland

60%

India

1%

The Atizo-Community Innovation Partners

Basismodule

Brainstorming Evaluation Survey Experts

The knowledge community

The Atizo community

Stakeholders

The customer and his problems and questions are always at the core of Atizo projects

And this is how it works... Innovation Partners

Products & Services

Strategy

Marketing

Processes

Scope of Application Innovation Partners

The focus is always on the customer and his questions / problems ATIZO 360° advices: Customized solution for each customer!

Step 1

Issue/Question

elaboration

Step 2

Find

Ideas

Step 3

Select

Ideas

Step 4

Evaluate

Ideas

Step 5

Implementation

plan

The Process Innovation Partners

Further Case Studies available at: www.atizo.com/success-page

Migros‘ „customer-developed“ products are a huge success.

Success stories Innovation Partners

Migros‘ „customer-developed“ products are a huge success.

Success stories

Atizo works with Rivella since 2011 and helped to build-up an owen Fan-Community. Rivella uses the Atizo-tools to administer and successfully work with their Consumer-Community. In addition, Rivella regularly conducts projects with the Atizo-Community.

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Success stories

Aim: Detecting packaging ideas for the new business field „Pharma Customers“ Community: Atizo Community Modul: Two as also Consulting through Atizo

„The Atizo Community has inspired us a lot during the research for new business fields within the Pharma-packaging. We‘d like to work with Atizo als in future projects.“

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How not to do it!?

http://wemaflo.net/2011/04/mitmachnetz-ad-absurdum-pril-demnachst-mit-hahnchengeschmack

How it wont work! Innovation Partners

Who are our Customers? Innovation Partners

Customer Insights

Error & Risk Reduction

Increase of efficiency

Significant cost savings

Increased conformity to needs

Higher responsiveness

Improving Image

Estimation of stakeholders

Surprising Approaches

Opportunities Risks

Low participation of the crowd

Mistakes may lead to potential Image damages

Wrong estimation of costs

Increased vulnerability

Perceived loss of security

Unclear legal situation

Negative impact on surprise effect

Threat of core competencies

Requires an open corporate culture

Opportunities & Risks Innovation Partners

1.The "Silent closet" is definitely passé.

2.There are many smart people who want to support you.

3.Innovation does not begin with an idea, it begins with a question.

4.Operating blindness is not conducive to innovation.

5.The best idea is often created out of several good ideas.

6.The sooner the customer is involved, the lower the flop-risk.

7.Ideas only become valuable with their implementation.

7 steps to more innovative capacities Innovation Partners

Innovation is the key to success! We are convinced that the knowledge necessary for innovation is present in an organization and its environment!

Community Software Support Workshops

Inno-Practice Inno-Projects Inno-Process Inno-People Inno-Culture

Community Platform Support

www.atizo.com

www.atizo360.com

From Atizo to ATIZO 360° Innovation Partners

Your Contact at Atizo

Adrian Gerber CEO, Partner

+41 31 961 90 90 +41 79 321 22 62 adrian.gerber@atizo360.com

xing.com/profile/Adrian_Gerber4

twitter.com/atizo

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