PANELIST:Jay Sears, EVP Strategic Products & Business Development

ContextWeb, Inc. / ADSDAQ Exchange

April 22, 2009

The State of Contextual:Internet Advertising Math

An Internet AdvertisingMath Lesson

• 88% of X = .88X

• 1 + 1 =3

• ( (1 + 2 + 3) ÷ 3) > 1.50

• Don’t outsource your math

88% of X

• Blind revenue share

• Wait for the earnings report

• Does not mean your slice is 88%

• Revenue share

• Want 50% of Y or 50% of Z?

• Name your price

• Want 1 X or 2X?

1 + 1 = 3

• When banks compete, you win…

• 2, 3 and 4 are all > 1

• Knowing someone is on your tail makes you work harder

•Olympics every day

• Use judgment to pick top athletes out of 300

• Use competition to find who wins for you

• Hold your competition today, tomorrow, next week, next quarter, next year…

((1+2+3) ÷ 3) > 1.50

• Home page = 2

• Entertainment page = 1

• Health page = 3

• Use multiple ad tags to reflect the value of various piece of your inventory

Don’t Outsource Your Math& Just Do It

• Keep control

• If you don’t know, you don’t know

• Did you do you own taxes?

• Did you check the accountant’s work?

• Just Do It

• Stop analyzing. Stop thinking, just do it

• Testing = knowledge = leverage = winning

THANK YOU

Jay Sears, EVP Strategic Products & Business DevelopmentContextWeb, Inc. / ADSDAQ Exchange

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