2009

The Problem

Ad Networks yield low CPMs

Ad Network CPMs are declining

Getting into Direct Sales of Premium Guaranteed Inventory is expensive

Direct Sales Leads To Significantly Higher CPMs

14.00

13.50

13.00

12.50

12.00

11.50

11.00

10.50

10.00

9.50

9.00

8.50

8.00

7.50

7.00

6.50

6.00

5.50

5.00

4.50

4.00

3.50

3.00

2.50

2.00

1.50

1.00

0.50

0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 64 68 72 76 80 84 88 92 96 100

Source: J.P. Morgan, Nothing But Net , January 5, 2009, and IAB data

Aver

age

CPM

/Dol

lars

Web Impressions Percent

PremiumGuaranteed

Non-PremiumNon-Guaranteed

Direct:$12 Avg.CPM

$1.15 Avg. CPM

Exchanges $0.75 Avg. CPM Ad Networks

It Is Very Expensive To Get Into Direct Sales?

You need:D

irect salespeopleA

n ad serverI

nventory and order managementA

d traffickingB

illing and reconciliationC

ollections

The Solution: Ad Sales and Ops In A Box

Automated Direct SalesAutomated RFP ResponseInventory ManagementOrder Management

Free Ad Serving

Outsourced Ad Operations:TraffickingBilling and ReconciliationCollections

I’ve got a great site but only make $35,000 per

month using ad networks.

“The Abyss”

Wow! That stinks. I’m making $175,000 per month selling directly

and its easy.

It would cost $50,000 per month to build

sales and ops teams.

Try PageGage Direct! It’s a sales and ad ops

team in a box.

My CPM rates went from 50 cents to 3

dollars and I gained control of my business.

And it only cost me 100 dollars to get

started.

And it would take 6 months to create

enough deal flow to cover these costs.

How do I get over there without falling in

the abyss?

You should come over here.

I would love to but…Are you kidding me? 100 dollars? Sounds

great! I’m on my way!!

Using AD Networks Using Direct Sales