adstir for publisher 20140613
TRANSCRIPT
![Page 1: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/1.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 1
We are Best Sell Side Platform!
![Page 2: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/2.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 2
+ TOPIX
+ CPC Ad-networks
+ Summary
+ RTB
Contents
+ How to Use
![Page 3: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/3.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 3
TOPICS
Fill-rate 100% By integrating only AdStir SDK,
when a default occurs, AdStir automatically switches
to another network.
High CPC ads Multiple ad formats
The biggest Japanese RTB platform
Make your impressions into earnings with RTB.
![Page 4: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/4.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 4
TOPICS
25,000,000,000+ Monthly impressions
Partner Medias
![Page 5: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/5.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 5
1. Send ad request to AdStir
2. Send RTB bid request to DSPs
3. Biddng to your ad request by each DSPs
4. Get earnings!
45 JPY
55 JPY
40 JPY
CPM
55 JPY
RTB Real Time Bidding CPM Ads
![Page 6: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/6.jpg)
マネタイズ構造
Copyright © UNITED, Inc. All Rights Reserved. 6
CPM
55JPY
CPM
45JPY
CPM
40JPY
CPM
35JPY CPM
30JPY
RTB
CPC Ad-network A
CPC Ad-network B
CPC Ad-network C CPC
Ad-network D
Floor Price(CPM)
When there is no RTB Bids over Floor Price CPM, Your ad request goes to CPC ad-networks
RTB Monetizing Example
![Page 7: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/7.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 7
AdStir is connected with all the
Japanese major 9 DSPs.
We have always more than
3200 RTB campaigns.
RTB Partner ad buyer platform We are one of the biggest Japanese
mobile SSP
![Page 8: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/8.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 8
15% Ad-Network D
60% Ad-Network C
20% Ad-Network B
5% Ad-Network A
You can manage and optimize your ads by setting distribution rate(%)
Fill-rate 100% Only using 1 SDK/1 Ad code
CPC Yield Optimize
![Page 9: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/9.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 9
CPC AdStirCPC Automatic operation CPC ad menu
Monday
Tuesday
Wednesday
Thursday
Friday
Sunday
Saturday
■ Ad-network A ■ Ad-network B ■ Ad-network C ■ Ad-network D
Ad displaying ratio will be automatically optimized based on each CPM rate.
You can display major CPC ad-networks. All it takes are AdStir account, AdStir SDK/ad code.
AdStir team do price negotiation, find best ratio, and Creative Check by your proxy.
![Page 10: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/10.jpg)
10
CPC Network A Earnings
AdStir request
Network B Earnings
AdStir request
Network C Earnings
AdStir request
Network D Earnings
AdStir request
CPM 80JPY
55%
CPM 75JPY
30%
CPM 60JPY
10%
CPM 55JPY
5%
You only need 1 AdStir SDK/ad code
You can display major CPC Ad-networks easily
Reports & Payments will be Combined
You can manage distribution ratio(%) by auto/manual
Copyright © UNITED, Inc. All Rights Reserved.
Partner Ad-networks Automatic/manual operation
CPC ad menu
Accurate CPM evaluation based on AdStir ad request
![Page 11: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/11.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 11
CocoPPa
CocoPPa
Icon Ad for Smartphones
Copyright © UNITED, Inc. All Rights Reserved. 11
TAP10
Recommended Apps
OK TAP10 TAP10 TAP10
Interstitial AD for apps
300*250
320*100
320*50
Display Banners for Smartphones
Display Banners for PC
728*90
160 *
600
300*250
etc
AdStir CPC
AdStir CPC RTB
RTB AdStir
CPC
Partner Ad-
networks RTB AdStir
CPC
Partner Ad-
networks
How to Use Ad unit types
![Page 12: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/12.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 12
1st STEP
Sign up to AdStir
2nd STEP
Register your Apps/Sites
and Ad Units
3rd STEP
Integrate SDK/Ad
Code Ad Code: 1minute~
SDK:1hour~
2minutes~ *0~3 business day
for media approval term
How to Use Getting Started
3minutes~
START END MIDDLE
TIME
![Page 13: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/13.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 13
*1 Selectable: Text existence under the icon/ Text color/ Text size/ Displaying slot number(1icon~20icon) *2 Selectable: Displaying timing/ Displaying frequency(1~100%, maximum limit number)/ Text existence over the banner/ Back ground color/ Back ground transmittance/ Back ground image/ Dialogue existence when there is a break in correspondence
Summary Earnings
Ad Code integration
SDK Integration
Direct-sold In-house
Global Ads Sizes Notes
Display Banners for Smartphone App
CPM/CPC ● ● ● ● 320*50
320*100 300*250
Display Banners For Smartphone WEB
CPM/CPC ● - ● ● 320*50
320*100 300*250
Display Banners for PC CPM/CPC ● - - -
468*60 728*90
300*250 160*600 300*600 200*200
Icon Ad for Smartphones CPC ● ● ● ● Changeable *1
Interstitial Ad for Smartphone Apps
CPM/CPC - ● - ●
Banner: 300*250 320*100 320*50
320*480 Icon: 57*57
*2
![Page 14: AdStir for Publisher 20140613](https://reader033.vdocuments.net/reader033/viewer/2022042816/5597755e1a28ab88698b462d/html5/thumbnails/14.jpg)
Copyright © UNITED, Inc. All Rights Reserved. 14
UNITED,inc SSP Division
http://en.ad-stir.com/
+81-3-6821-0005
Contact Us