JULIAROSINEMATTHEWS

A. Campaign

Client: Beats by Dr. Dre

Audience: Young adults, 18-25

Concept: Beats by Dr. Dre are a line of high quality head-phones that produce a superior sound. The idea behind these ads is that Beats headphones’ sound quality is so good that you feel like you are a member of the band that you are rocking out to. The sound is so real you could get confused and think that you too are a member of The Beatles, Led Zeppelin or The Ramones.

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B. One-offs

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Client: Ducati Motorbikes

Audience: Adult men, 25-45

Concept: The men who are able to afford these luxury motorbikes are most likely to be successful executives. These men might spend all day at the office but by owning a Ducati motorbike they remain a rebel at heart. The small glimpse of a skull tattoo on a well dressed man emphasizes this idea.

B-2Client: Pop Secret

Audience: All popcorn and movie lovers

Concept: Popcorn and movies simply go well together and Pop Secret is a star amongst popcorn brands. Pop Secret is the star of so many movie nights that it too is a movie star. It is such a star that it deserves a place of the walk of fame.

C. Guerilla Marketing Idea

Client: Pop-Secret

Audience: All popcorn and movie lovers

Concept: Popcorn and movies go excellent together. By placing stickers that use quotes that play off this con-nection at places where people are most likely to pur-chase a movie, people will be reminded to grab a box of Pop Secret to go with their movie selection. Stick-ers can be placed at Redbox kiosks, Superstore movie aisles or at any other place that sells popcorn and mov-ies in the same place. Pop ups could also be imple-mented on websites where people are looking at content about movies like The Internet Movie Database (IMDb).

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D. New Media Execution

Client: Pet Head grooming products

Audience: Dog lovers

Concept: Pet Head offers a line of groom-ing products that keep your furry friend looking their finest. This IPad application allows people to upload pictures of their pup and give them a make over using a variety of famous hairstyles such as the Elvis, the Marilyn, and the Mr. T. A Pet Head product is suggested that will help their pooch achieve fabulous hair like the celeb-rity they have chosen. Owners can then share their pet’s glamour shot on Facebook or Twitter.

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CONTACT: jumatthe@syr.edu(281) 217-2828