advanced link building in 2009 - how to find and get those real juicy links!

Advanced Link BuildingHow to FIND and GET those REAL juicy links

in 2009

Christoph C. Cemper

(C) CEMPER.COM 2009 - [email protected] - twitter.com/cemper

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Motivation

• Give update on actually USED techniques

• Still LOTs of outdated information out


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Link Building Over Time (2004)

OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!

Lesson learnt: don‘t overdo it


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About Christoph C. Cemper

• Software Architect (IT Diploma)

• Masters Degree in Marketing/Sales

• Ex-IBM, ex-HP• Today: General Manager,

Owner, Project Manager


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About CEMPER.COM

• Started in 2003 Doing links since 2003• Over 400 current international clients SEO Consulting for premium clients Developing SEO software Running some successful sites on

topics like travel, electronics, finance …


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What I expect from you

• Know WHY you need links• Have been building/buying/stealing

links• Have wondered before why link

building/etc. „stopped working“


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What DID matter in link building

• Precise Anchortext– Because LSI is in full effect and anchor text filters (since 2006!)

• Google Pagerank– Because it‘s crippled by Google (since 2007!)

• Alexa Rank– Because it‘s skewed (since ever)

• Google Backlinks– Because it‘s crippled by Google (since 2004!)

• Google Cachedate– Because it‘s crippled by Google (for a while!)


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What, no page rank?

Matt CuttsSays(SMX Advanced

Seattle 2008)

We return random page rank data if we feel like to – it‘s fun!

• Lesson learnt: don‘t look at PR


10What still DOES matter in link

building!

RELEVANCY&

TRUST


117 Golden Rules of White Hat Link

Building

1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page (you‘ll get instructions and our secret tool!)

6. No Spam!7. Don’t buy links for page rank!


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Link Building Over Time (2005+)

GoogleGuysays

Build Content for Users, Not for

Search Engines


13Golden Rules of White Hat Link

Building (1)

Relevant page with in-content links

• „Presell Pages“– Coined by Aaron Wall in 03/2005– Links in RELEVANT content – R.I.P irrelevant footer links (devalued 2004)

• Lesson Learnt: – build links on relevant content pages!


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Trust Rank

You need links from trusted sites to become trusted!

• Trust of linking FROM & TO domain • Domain Age important• Co-Citations super important … Q?

Golden Rules of White Hat Link Building (2)


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Trust Rank also means…

Link quality is relative…

– Trusted domains respond differently & more quickly

– Trusted domains = more LSI

• Lesson Learnt: – build trust, not (only) links!



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Co-Citations & Neighborhood (2006+)

• Co-Citations & Neighborhood IMPORTANT– WHO you link to with is– WHO is linked with you is

important!– Awesome graphics by JimBoykin


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Co-Citations & neighborhood(2006+)

• Bad co-citation example

• AND – it‘s a navigational text link – devalued ANYWAYs …


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Natural Anchor Text Distribution



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• Client in real estate

• Domain age 12 years, trusted!• Well established major brand,

trusted!• Over 100,000 links to domain

Golden Rules of White Hat Link Building (3)Natural Anchor Text Case Study (1)


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Effect of anchor text over optimization (Ranking over Time for ONE page of the client's site)

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5

10

15

20

25

30

35

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Sep.08 Okt.08 Nov.08 Dez.08 Jän.09 Feb.09 Mär.09

Ranking

•+30 penalty (algo filter!) for target page thanks to same anchor texts

10 links / month with EXACT same anchortext10 links / month with EXACT same anchortext


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• Solution– Vary anchortext– Add nofollows– add „useless“ anchortext

• Brandname• Site-URL• „cool site“ – „click here“

• +30 penalty gone after 2 months



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Normal users don’t care about anchortext

(and if all your links look like they were built by an SEO then you‘re in BIG trouble)



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Do you build NOFOLLOW links?

(on relevant pages that is!)



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Yes, also - because you don‘t look at pagerank

(do you?)



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Even more YES, because normalnormal users don‘t care

about NOFOLLOWeither



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Juicy Page =

it does rank!

I will show you in a minute how to check!(and give you access to our internal tool!)



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No Spam!

• Links on duplicate content pages – AKA article directories / article sites

• Adding Links INTO pages that are years old• Bad Neighborhood



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Choose your link sources carefully!!

OMG it‘s full of SPAMAnd we‘re in the

middle of all these link buyers!

DO NOT GET A LINK HERE!!!


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DON‘T BUY LINKS

FOR PAGE RANK



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BUT, You don‘t

look at pagerankanyway!

(do you?)



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The Secret Gardens

• Check if a page is JUICY• Finding relevant pages for links


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Check if a page is JUICY (1)

• Pick unique phrase


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• Google for it in quotes

stealing my content?Need to DMCA again!

#1 for our phrase – won the JUICE contest


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Check if a page is (NOT) JUICY (3)

DoesTHISLookLikeA

Nice Site?


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Hmmm… That site could not

be found in these 6, maybe in

the filtered results?


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Oh man!142 spammy article syndication

sites same content…

Is „my“ page there at all?

No, the site wasNot found in the 142Results at ALL

It‘s a DEAD page!


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Prefer to have this info

at the click of a button


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• But YOU could at least use our new, free, but still SECRET tool …

Leave your business card to get early access!


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Finding relevant pages

If Google thinks a page is very relevant for a

keyphrase, then it probably is (in Google‘s

eyes!)


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Finding relevant pages for links

Digging thru those could take some time tough…

Damn, I‘d better find a new job, this link builder job looks like A LOT of

hard work…


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Finding relevant pages for links

• Use Combinations!

my keyword informationmy keyword review

buy my keywordpurchase my keyword


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We tried to improve link research

That‘s why we‘ve built our internal SERP research tool for our work


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More tools we built for us

• A tool to handle the workflow – between SEO manager, SEO analyst, link builders, clients, key

account manager

• A tool to keep track of client‘s links– Alert functions– Historical database – Expense management

• More link research tools – Deep link research– Common back links – Common forward links (AKA authority finder)


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Basic Tools you will need

• Google• Firefox• SEOQUAKE• SwitchProxy Plugin• Spreadsheets or good CRM-like

software


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Summary

• Don‘t look at Pagerank, Alexa, etc.• DO obey the

7 Golden Rules of White Hat Link Building

• Don‘t worry about wasting PR or anchortext• Think like a user, not an SEO!• Be efficient!


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THANK YOUR FOR YOUR ATTENTION!

QUESTIONS ?

Want to have FREE early bird access to our JUICE tool?

Please leave me your business card.

In other cases feel free to contact me:[email protected]

http://www.cemper.com/ http://www.marketingfan.com

mailto:[email protected]

http://www.cemper.com/

http://www.marketingfan.com/



advanced link building in 2009 - how to find and get those real juicy links!

Business

advanced link building

link quality

link buyers

link buildingetc

link sources

navigational text link

nofollow links

pr8 sitewide link