1. Preparation for Reaching Out Advanced Link Building: Part 1 Visible.netByCody Barrus

2. Pre-Linkbuilding Techniques Using: Social Networks CommentsEmail 3. Long-term Goals Use your social platform to buildrelationships with quality sites Use blog comments to encouragefuture link building Improve your link building rate ofsuccess 4. Building The Relationship While relationship building is not always necessary to build a link, it is an option that should always be considered It will build trust with other sites It will build a network of professionals and bloggers around your website 5. Social Networks 6. Your Social Networks Create Constant stream of contactwith customers Encouragement for repeatbusiness A platform for reaching outto other sites 7. Who Should I Use This Technique With? Webmasters who have very active socialaccounts They post around 5 or more times a day They respond to other users posts or tweets Always reach out on the network they use most 8. Finding a Webmaster on Social When looking at sites to build relationships withkeep an eye out for these symbols These will point you to a websites socialaccounts 9. What to do? Twitter: Follow them Re-tweet interesting posts Send one or two @ messages Facebook & Google+: Friend them Comment on their posts Share their posts Post on their wall 10. Be Patient Wait at least a week before you reach out tobuild a link Reach out using email or a privet message If they dont respond: Continue to be active Wait two or three weeks Reach out again using email 11. Rules Never keep an empty social account 12. Be Consistent You dont need to post, tweet or messagefrequently but you do need to consistently Set aside at least 15 min, 2-3 times per weekfor social networking 13. Respond When someone messages you always respond 14. Why Update Social Networks Evidence of active presence online No updates says, I dont care Without consistent updates, reaching willappear to be spamIf you dont how to use your social network schedule a 30 min trainingappointment with your social tech 15. Comments 16. Building a Relationship An alternative approach to using social media Commenting is simple and effective 17. Who Should I Use This Technique With? Bloggers who write quality content Bloggers who dont actively use social media Bloggers who dont post contact info 18. How to Comment Always comment on the topic they have written Share your opinion or your point of view Never put a link inside a comment Dont ask for anything with these comments Except as a last resort when no contact info orsocial network is available. 19. Your Goal Make them awareof you as a readerfirst and a websiteowner second 20. Reaching Out After posting 3-5 relevant comments to theirblog over the course of 2+ weeks its time toreach out Send them the link building email using one ofthe tactics discussed in future parts of thisseries 21. The Email 22. Keep is Short, Simple and to the Point 23. Whichever Method You Choose, ItAll Comes Down to Communication When reaching for the final link building email,be clear and direct Dont try to cloak the fact that you are buildinglinks, instead make it look mutually beneficial You dont need to sell them on the link 24. Which Method Should You Use? All these different forms of contact are at yourdisposal Its up to you to figure out the best tactic whenreaching out If they have a nice contact page use email If they have active social networks use those If they interact with their commenters thenleave comments 25. Gook Luck Slide show by Cody Barrus- cody.barrus@visible.net Visible.net