advanced social media marketing and strategy · 2018. 10. 20. · advanced social media marketing...

ADVANCEDSOCIAL MEDIAMARKETING ANDSTRATEGY

ADVANCED SOCIAL MEDIA MARKETING AND STRATEGY

TRAININGS, BOOKINGS, AND ADVICE [email protected]+974 7745 2105

OVERVIEWCompanies can no longer afford to ignore Social Media and the role it plays in the customer’s buying journey. This intensive two-day training is designed to help you to improve the results you get from your Social Media Marketing activities.

In this information-packed course, you will learn how to use Social Media more strategically for business:

ABOUT THE COURSEDURATION: 2 DaysDATES: Sept. 19-20, 2018 TIME: 9 AM - 5 PM VENUE: Shangri-La Hotel, City Center, Doha, Qatar

PRICE: 5000 QAR

* All CIM members receive a 10% discount.

THIS COURSE COVERS:• Creating a Social Media Strategy• Content Marketing Planning• Preparing for a Social Media Crises• Advanced Facebook and Instagram Advertising• Analytics• Getting better results quicker• Essential Tools• What’s working on Social Media today

WHO SHOULD ATTEND?• People who have responsibility for Social Media in their companies and who want to get better results. • Social Media Managers• Marketing Managers• Digital Marketers• Business owners

This course is NOT intended for complete beginners to Social Media.

LEARNING OUTCOMESBy the end of this training, you will understand:• How Social Media fits in with the Customer’s buying journey• Understand how to develop a Social Media Strategy to fit in with business objectives• How to create and implement a Content Marketing Plan• Understand what can go wrong on Social Media and how to pre-empt problems• How to listen on Social Media• How to get better results quicker organically• How to get better result with paid advertising• How to measure the metrics that matter on Social Media• Be up to date on what is currently working and future trends to watch.



Day Topic Description

1

Welcome and Introduction to the CourseSession 1 – Introduction to Social Media Advanced

• The changing landscape of Social Media• How Social Media fits into the Customer’s Buying Journey• Importance of Reputation Management

BreakSession 2 – Strategy, Planning and Implementation

• Importance of Developing a Strategy• 4 Stages of Social Media Planning• 10 Questions that your Social Media Strategy needs to answer• Finding the ROI and value of Social Media

Lunch Break

LECTURE OUTLINE

COURSE DIRECTORNicky Kriel is an Internationally recognised Social Media Trainer, Speaker and Author of two Social Media Books so far.Ranked in the top 50 social media marketing influencers in the worlds, she has been featured in the Huffington Post, The Guardian and the Daily Telegraph and is regularly interviewed as an expert in Social Media on television and radio.

She spoke about Twitter at Social Media Marketing World in California earlier this year. Nicky Kriel specialises in Social Media Marketing Strategy and Creating Content Quickly. She has a background in Marketing and Sales. She is also Master NLP (Neuro Linguistic) Practitioner and communicating is her strength.

Since starting Social Media training in 2010, she has worked with over a thousand Small and Medium-sized business owners as well as multinationals. Jargon is kept to the minimum, with the focus being on practical advice, top tips and guidance. Nicky is a Social Media contributor for various magazines and blogs such as Social Media Examiner.


Day Topic Description

1

Session 3 – When things go wrong • Case Studies from around the world• The importance of Social Media Policies• The law and Social Media• 10-step Crisis Management

BreakSession 4 – [Practical] Content Marketing, Planning and Management

• 7 Step Process to create a content marketing plan• Templates to use for your plan

Summary and Close of the Day

2

Session 1 – Facebook and Instagram Advertising - Advanced

• Going beyond Boosting• The importance of Facebook Pixels• Improving your ROI on your advertising• Advertising best practices

BreakSession 2 – Facebook and Instagram Advertising (Continued)

• Using Facebook Ad Manager to create Advertising for Facebook and Instagram• How to use Instagram stories and IGTV to promote your business• Other ways to add clickable links in Instagram

Lunch BreakSession 3 – [Practical] Marketing Tactics and Tools to Boost Visibility and Drive Traffic

• SEO Copywriting• Influencer Marketing• Employee Advocacy

Break

Session 4 – [Demonstration] Social Media Management Tools

• Tools for management• Tools for images• Tools for video• Other useful tools

Recap and round up



REGISTRATION FORMPlease complete this form and mail to: [email protected]: +974 7745 2105

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5,000 QAR

• Booking is invalid without a signature.• Mode of Payment - Bank Transfer.• Payment is required within 7 working days.


TERMS AND CONDITIONS

BOOKING CONDITIONS

Number of Day’s Notice % Course fee payable Cancellation % Course fee payable Transfer45 + days No Charge No Charge30 - 45 days 25% of fee due 25% of original fee14 - 30 days 50% of fee due 50% of original fee0 – 14 days (day of course) 100% of fee due 100% of original fee

The following booking cancellation fees apply.

Please note that the Excellence Training Centre reserves the right to change or cancel the course due to unforseen circumstances.

Please refer to our booking form for our terms and conditions.

FOR INQUIRIES AND MOREContact us at:

+974 7745 2105 / +974 7060 3669 / +974 3119 2159 / +974 3091 1199(Regular Calls or Whatsapp)

Email us at:[email protected]

or Visit our Centre at:44 Bilal bin Rabah Street, Opposite to Ahli Sports Club Gate no : 2 ,

Villa no : 22, Doha Qatar, Qatar

advanced social media marketing and strategy · 2018. 10. 20. · advanced social media marketing...

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