advanced typography cartographic design for gis (geog. 340) prof. hugh howard american river college

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ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

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Page 1: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ADVANCED TYPOGRAPHY

Cartographic Design for GIS (Geog. 340)Prof. Hugh HowardAmerican River College

Page 2: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC TYPOGRAPHIC GUIDELINES:All Features

Page 3: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• Orient type horizontally

– Except when labeling a map that has curved parallels, in which case the type should be oriented with the parallels

Graticule with curved parallels

Page 4: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• Orient type horizontally (cont.)

– Except when labeling diagonal or curved features, in which case the type should reflect the orientation of the features

Page 5: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• Avoid overprinting and, when

necessary, minimize its effects– Overprinting occurs when type is placed

on top of a map feature, obscuring the type and making it difficult to read

Page 6: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• The effects of overprinting can be

minimized through the use of– Mask– Halo– Callout

Page 7: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• A mask is a polygon placed below

type, but above the mapped area– Masks can sometimes obscure too much

of the mapped area– Masks can be specified with the same

color as the underlying area

Page 8: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• A halo is an extended outline of letters

– Haloes cover less of the underlying mapped area than masks, while still allowing the type to be read

– Don’t make haloes so thick that they attract undue attention

Page 9: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• Callouts are a combination of mask

and leader line– Callouts are effective, but should be used

with caution– They are visually dominant and can

overshadow other map elements

Page 10: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC GUIDELINES• Ensure that all type labels are placed

so that they are clearly associated with the features they represent

• Place larger type labels first, followed by intermediate, and then smaller labels

Page 11: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC TYPOGRAPHIC GUIDELINES:Point Features

Page 12: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• Avoid overprinting when placing labels

– Choose locations based on the “sequence of preferred locations”

Sequence of Preferred Locations

Page 13: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• Do not allow map features to come

between a point symbol and its label– Place the label close to the symbol, even

if it means choosing a less preferred location

Page 14: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• If the sequence of preferred locations

does not provide a suitable option– Consider using a mask, halo, or callout– Or use a simple leader line

Leader lines for point symbols should be very thin, not include an arrowhead, and point to the center of the point

symbol without actually touching it.

Page 15: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• Multiple-line (stacked) labels should be

placed according to the sequence of preferred locations

– Individual lines of type should be horizontally aligned or centered

Emphasizes the association between the label and point symbol

Page 16: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• Point symbols on land that are close to

coastlines– Should be labeled entirely on land

• Point symbols that touch coastlines – Should be labeled either entirely on land

or entirely on water (avoid overprinting)

Page 17: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• The previous guidelines should be

followed as closely as possible– In practice, it is often impossible to adhere

to all guidelines simultaneously

Well-Placed Labels

Poorly-Placed Labels

Page 18: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

POINT FEATURE GUIDELINES• Do not exaggerate letter or word

spacing when labeling point features– Exaggerated spacing weakens the

association between symbol and label

Inappropriate Spacing

Appropriate Spacing

Page 19: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC TYPOGRAPHIC GUIDELINES:

Linear Features

Page 20: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LINEAR FEATURE GUIDELINES• Place labels above linear features

close to, but not touching them– Descenders (lower extensions of g, y,

etc.) should just clear the line symbol – Type is placed above linear features

An exception to placing type above line

Page 21: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LINEAR FEATURE GUIDELINES• When labeling linear features that have

complex curves, follow the general trend of the feature

– Type that curves too much is difficult to read

Page 22: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LINEAR FEATURE GUIDELINES• Very long linear features can be

labeled more than once – Multiple labels are preferred to

exaggerated letter and word spacing

Page 23: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LINEAR FEATURE GUIDELINES• Labels should be placed upright

– Labels should read from left to right– Type that is absolutely vertical should be

readable from the right side of the page

Page 24: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

SPECIFIC TYPOGRAPHIC GUIDELINES:Areal Features

Page 25: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• If areal features are large enough to

contain a label, visually center the label within the feature

– Follow the general trend of areal features that have complex curves

– Use all-uppercase type when labeling areal features

Page 26: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• Exaggerated letter and word spacing

can be used to emphasize areal extent– Works best with all-uppercase type– Lowercase type tends to look disjointed

when exaggerated spacing is applied

Inappropriate SpacingAppropriate Spacing

Page 27: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• Leading can also be exaggerated to

emphasize areal extent– Leading should not be so great that the

relationship between lines of type is lost

Page 28: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• Linear features represented as areas

should be labeled as areal features

Page 29: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• Areal features that are too small to

contain a label should be labeled as point symbols

– Refer to guidelines for point symbols– Other options are available…

Page 30: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AREAL FEATURE GUIDELINES• Leader lines can be used with areal

features

Leader lines for areal symbols should be very thin, not include an arrowhead, and enter the symbol to a certain extent.

Page 31: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELING SMALL AREAS

Treat as a point symbol

Overprint, but use a halo

Reduce character spacing

Use “narrow” style typeface

Abbreviate

Reduce type size

Treat as point symbol,w/ areal leader line

Be consistent with your approach!

Page 32: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AUTOMATEDTYPE PLACEMENT

(Labeling)

Page 33: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AUTO. TYPE PLACEMENT• Labeling software has been developed

for automatically positioning type, often within the context of a GIS

– Places labels for map features as opposed to positioning map elements composed of type, such as the title

– Employs cartographic expert systems, which make decisions based on rules and guidelines obtained from cartographic experts

Page 34: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AUTO. TYPE PLACEMENT• The biggest advantage of labeling

software is its ability to save time– Manual type placement is one of the most

time-consuming aspects of cartography

• Problems with labeling software– Time is required to “train” the software– Optimal solutions are computer-intensive – The finished product normally requires

substantial interactive editing

Page 35: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

AUTO. TYPE PLACEMENT• Examples of labeling software

– Standard labeling engine in ArcMap– Maplex (standalone) and Maplex for

ArcGIS (extension)– Label-EZ (standalone)

Page 36: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELINGwith the

STANDARD ArcGIS LABELING ENGINE

Page 37: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

STANDARD LABELING• ArcMap places labels automatically

according to a series of rules

• Labels cannot be selected

• Labels cannot be individually edited– For content or style

• Labels and label placement can change dynamically when panning and zooming

Page 38: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

STANDARD LABELING• Labels do not scale in unison with

changes in map scale…

Page 39: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

STANDARD LABELING• Unless you set a reference scale

– “The scale at which 12 pt type is 12 pt”

Page 40: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

STANDARD LABELING• Setting a reference scale makes labels

sensitive to scale changes

Page 41: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

STANDARD LABELING• General procedure

– Turn on labels– Open the Labeling toolbar– Open the Label Manager

Page 42: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELINGwith the

MAPLEX for ArcGIS LABELING ENGINE

Page 43: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Switch to the Maplex engine

Page 44: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• The basic procedure is the same

– But Maplex offers more sophisticated placement options

Page 45: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Three feature classes to be labeled

– Fire stations, streets, and water bodies

Page 46: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Format the label expression using the

Label Manager

Page 47: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Format text with VBScript & ArcMap tags

"<BOL>" & [LANDMARK] & "</BOL>" & vbNewLine & "<FNT size='10'>" & [ADDRESS] & "</FNT>"

Page 48: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Many formatting options, but not

necessarily the ones you need (TCase)

Page 49: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Help with formatting

http://msdn.microsoft.com/en-us/library/d1wf56tt(VS.85).aspx

Page 50: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• More formatting

– Haloes

Page 51: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Better, but placement is poor, and two

labels are stacked…

Page 52: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Stacking is turned off, and advanced

placement properties are accessed

Page 53: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Apply the “sequence of preferred

locations”– When labeling point

symbols

Page 54: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Placement is improved, and stacking is

removed

Page 55: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Label a second feature class (streets)

– And let the conflicts begin

Page 56: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Concatenate fields

[Name] & “ “ & [TYPE]

Page 57: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Conditions deteriorate further

– Apply a positioning rule

Page 58: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Set label repetition interval

Page 59: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Duplicates are reduced (and haloes

added)

Page 60: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

MAPLEX LABELING• Label a third feature class (hydro feat’s)

– Time to convert to annotation

Page 61: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

WORKING with ANNOTATION

Page 62: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• An alternate form of type

• Unlike labels, annotation can be– Selected– Individually edited for content and style

• Unlike labels, annotation does not– Move dynamically when panning and

zooming

• Labels can be converted to annotation– For fine tuning after automated labeling

Page 63: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Converting labels to annotation

Page 64: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Can be stored in the map (ArcMap

document, or *.mxd)– Good for small amounts of text that only

need to be used in a single .mxd– “Map” annotation can be edited outside of

an edit session– Similar to graphics, or type added using

the New Text tool on the Drawing toolbar

Page 65: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Can be stored in a geodatabase (*.mdb,

*.gdb, etc.)– Good for large amounts of text that can be

used in multiple ArcMap documents– “Geodatabase” annotation requires that

you be in an editing session to alter– Annotation appears as a layer in the TOC

Page 66: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Select geodatabase annotation and

delete (focus Data Frame first…)

Page 67: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Use the Editor toolbar, together with the

Annotation Attributes dialog box (for geodatabase anno.)

Page 68: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Hydro features are manually positioned

– Maplex also offers automated options

Page 69: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ANNOTATION• Typographical problems still remain…

– How much time do you have?

Page 70: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

TIPS FOR LABELING AREAS

Page 71: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

• Default labeling style

LABELING AREAS

Page 72: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELING AREAS• Convert to upper case

UCase([STATE_NAME])

Page 73: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELING AREAS• Exaggerate letter/word spacing

Page 74: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

LABELING AREAS• Screen back (it’s base information)

(Water labels should be

100% Cyan)

Page 75: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

TIPS FOR FILTERING LABELS

Page 76: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

• Use VBScript in label expression– To show only certain labels

FILTERING LABELS

Function FindLabel ([CNTRYNAME]) if ([CNTRYNAME] = "France" OR [CNTRYNAME] = "Italy") then FindLabel = Ucase([CNTRYNAME]) end ifEnd Function

Page 77: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

• Use VBScript in label expression– To hide certain labels

FILTERING LABELS

Function FindLabel ([CNTRYNAME]) if ([CNTRYNAME] <> "France") then FindLabel = Ucase([CNTRYNAME]) end ifEnd Function

Page 78: ADVANCED TYPOGRAPHY Cartographic Design for GIS (Geog. 340) Prof. Hugh Howard American River College

ADVANCED TYPOGRAPHY

Cartographic Design for GIS (Geog. 340)Prof. Hugh HowardAmerican River College