advancing the common good through volunteer engagement community leaders conference may 15, 2008
TRANSCRIPT
Advancing the Common GoodThrough Volunteer Engagement Community Leaders Conference
May 15, 2008
Volunteer Engagement 2
Purpose
1. Apply the new United Way Volunteer
Engagement Strategy to your community impact
work.
2. See how United Ways are supporting the national
Day of Action.
3. Discover how new technologies and techniques
can assist in reaching new audiences and
recruiting new champions to United Way’s work.
Volunteer Engagement 3
Agenda
• Welcome & Introductions
• Volunteer Engagement Strategy
• Day of Action
• Technology
• Questions & Interest Areas
Volunteer Engagement 4
Volunteer Engagement Advisory Council
Liahann Bannerman - Seattle, WA
Sue Brogan - Anchorage, AK
Shirley Burgess - Des Moines, IA
Michael Lynch - San Francisco, CA
Mollie McAlpin - Boston, MA
Jamie Moore – Omaha, NE
Pam Sanderson – Billings, MT
Rick Skinner – St. Louis, MO
Carin Wiggins – Atlanta, GA
Patty Youngblood – Lagrange, GA
Mei Cobb – UWA
Tracey Holmes – UWA
Volunteer Engagement 5
Standards of ExcellenceVolunteer Engagement
1.2(c) Providing a Variety of Opportunities for Input &
Involvement
1.2(e) Connecting People to Volunteer & Leadership
Development Opportunities
2.3(j) Individual, Volunteer & In-Kind Resources
3.1(a) Relationship Champion
4.5(b) Staff & Volunteer Roles
4.5(f) Volunteer Management
5.1(b) Community Engagement Support
Volunteer Engagement 6
United Way. United Way. Advancing the Common Good Advancing the Common Good
EducationHelping children & youth
achieve their potential
• Readiness to achieve in school
• Academic achievement
• Productive & engaged youth
• Increased income
• Increased savings
• Assets gained and sustained
• Maternal health and infant well-being
• Basic health care coverage and prevention
• Healthy youth and adults
Re
sults
to
M
ea
sure
Creating the opportunities for a good life for all by focusing on:Creating the opportunities for a good life for all by focusing on:
Community & Volunteer Engagement
Partnerships
2-1-1Community Investment
Public Policy
Donor Relationships
Resource GenerationS
tra
teg
ic
Fo
un
da
tion
Income Promoting financial
stability and independence
Health Improving people’s
health
Inclusion
Bra
nd
P
osi
tion
ing
Bra
nd
P
rom
ise
Prio
rity
Imp
act
A
rea
s
Standards of Excellence
Volunteer Engagement 7
Volunteer Engagement StrategyGoals
To drive more impact in the areas of education, income and health by providing real strategies and opportunities for people to create sustainable change through volunteering their time, talent, voice and expertise.
To build and deepen relationships with people who care about their communities by inspiring and inviting them to take an active role in helping United Way advance the common good in their communities.
Volunteer Engagement 8
Our Core Strategies
1. Re-position volunteer engagement as a central part of United Way’s business strategy… Brand United Way as the premier mobilizer in education, income and health.
–Embrace, brand and support Volunteer Centers internal to United Ways, and leverage this asset to create more volunteer opportunities …
–Create national and local signature volunteer events that promote and advance United Way’s work …
–Revitalize relationships with NCL companies by providing tailored volunteer programs for their employees …
Volunteer Engagement 9
Our Core Strategiescontinued…
2. Deploy online and on-the-ground advocacy to engage individuals in advancing the common good by becoming champions of our community impact work and critical public policy issues.
3. Use available technology to turn liveunited.org into a robust engagement portal for those who want to advance the common good: give, advocate, volunteer.
Volunteer Engagement 10
Local Issues
National IssuesEducation, Income, Health
Advancing the Common Good
1300 Local United Ways
1000 UWs 150 UWs + VC 130 UWVCs
United Way of America
Local Issues
1. Re-position Volunteer Engagement as Central to United Way’s Business Strategy.• Branded Volunteer Centers • Signature Volunteer Events • NCL Employee Volunteer Programs
2. Online and on-the-ground Advocacy 3. liveunited.org as a Robust Engagement Portal
20 UWVCs + VC
+ Partners
D R A F T
Partners +
Volunteer Engagement 11
Day of Action is…
• A call to action for individuals to give, advocate and volunteer on issues relating to education, income and health
• An opportunity to send a clear message about United Way’s work and its impact in the community
• A chance to recruit more champions to the work – beyond the workplace.
• A chance to be part of something bigger – a nationwide movement for change
• An opportunity to position United Way outside of fundraising: to lead by example with opportunities to volunteer and to advocate
• A chance to show the world what it means to LIVE UNITED.
Volunteer Engagement 12
Day of Action Map
Volunteer Engagement 13
Volunteer Engagement Listserv
1. Address email to [email protected]
2. No message in Subject line needed
3. Message in the body of the email:
SUB UWVolunteerEngagement-L Your Name
4. Send email
5. Automated email on how to confirm
Volunteer Engagement 14
Contact Information
Mei Cobb
Volunteer Engagement
United Way of America
Pam Sanderson
Volunteer Center
United Way of Yellowstone County
Liahann Bannerman
Volunteer Center
United Way of King County
Iavor Ivanov
Web Experience
United Way of America
Thank you