adventure magazine media kit
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Pacfic Media - Adventure Magazine Media kitTRANSCRIPT
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New ZealaNd Issue #169//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
deC 2011-jaN 2012/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd
Issue 169DEC’11/JAN ’12
NZ$8.20 incl. GST
AUST $6.90 incl. GST
USA $9.99
CANADA $9.99 forcecapturing the of nature
adventure//where actions speak louder than words
new zealand
New ZealaNd
Issue #162//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 162OCT/NOV ‘10NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
bike issueBro down@ snowpark
Best nZ mtB tracks
amylnitrate
OCT - NOV 2010/wheRe aCTIONs sPeak lOudeR ThaN wORds//
New ZealaNd
//165 Red Hot foR winteR
New ZealaNd
Issue #165//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 165APR/MAY ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
Winter image gallery
Close to Heaven doWn to eartH
KayaKing nortHern norWay
aPRIl - May 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd New ZealaNd
Issue #166//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 166June/July ‘11NZ$8.20 incl. GST
AUST $6.90 incl. GST USA $9.99
CANADA $9.99
winter in new
zealand
kiwi sensation byron wells
paddleboarding in canterbury
skiing new zealand’s volcanos
juNe - july 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd New ZealaNd
Issue 167JUL/AUG ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
black water rafting
waves are not measured in feet
but in increments fear
kayaking in png
massive waves in hawwai
july-august 2011/where actioNs speak louder thaN words//
New ZealaNd
issue #167//New ZealaNd’s preMier adVeNture MagaZiNe siNce 1981
of
New ZealaNd New ZealaNd
Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
oCT/NoV 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd
Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
canyoningkayaking in china
freedom camping
the adventure is keeping your
head above water
Issue 168OCT/NOV‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
NZ ADVENTURE magazine
inspires and stimulates
further participation and
spending. Each issue
includes great reading,
not only of Adventure
pursuits, but personalities,
equipment and great
places to explore.
age23% are under 21
24% are 21-31
53% are over 31
gender62% are male
38% are female
readers income range6% of household earns $250,000 plus
9% of household earns $150,000 - $249,000
46% of household earns $80,000 - $149,000
travelReaders who will travel in next 12 months:
29% might travel
19% will not travel
51% will travel
purchasingReaders who have purchased a product after reading or seeing advert in Adventure magazine:
23% haven’t
75% have purchased
readership proFileSurvey results form verbal, online and magazine reader survey – last completed June 2011 – percentages have not been rounded up as some readers chose not to answer some questions.
where actions speak louder than words
Promote your latest product to our readers in a clean and clear format. Every section is themed to create greater reader interest. All products booked will also feature on our website with URL links to your webpage. Point-of-Sale themes are:
issue point-oF-sale
#170 Feb/Mar Footwear, packs, clothing, all travel products#171 April/May Pre-winter clothing: mid/base/outer, footwear, sleeping bags#172 June/July Footwear, Extreme wear: mid/base/outer, packs, sleeping bags#173 Aug/Sept Spring clothing, footwear, packs, Father’s Day gift guide#174 Oct/Nov Hydration/packs, clothing, footwear, camping, tents, sleeping bags#175 Dec/Jan Christmas gifts, tents, sleeping bags, footwear, packs, clothing#176 Feb/Mar Footwear, packs, clothing, all travel products
innovations section/technical toolsAvailable in every issue for all products that don’t fit into the above themes but deserve highlighting.
Retail sales are via outlets New Zealand and Australia-wide: booksellers, service stations, supermarkets and specialist adventure retailers.
distriBution & merchandising
point-oF-sale gear guide section
NZ ADVENTURE is New Zealand’s true lifestyle adventure magazine that targets
editorial, images and new products relating to our outdoor pursuits.
$1200
1/2 horizontal
trim size (mm)210w x 140h
+ 5mm bleed
$1200
1/2 vertical
trim size (mm)
93w x
297h
+ 5mm bleed
1/3 vertical
$890trim size
(mm)
65w x
297h
+ 5mm bleed
$625
1/4 block
93w x
140h
no bleed
trim size (mm)
Double Page Spread**
inside front
standard $3200
$3600
trim size (mm):420w x 297h
+ include 5mm bleed
$200
signpost
(mm)60.5w x 85h no bleed
point-of-sale$13025 words
plus one clear-cut image
Full Page**
inside back/front
trim size (mm): 210w x 297h + include 5mm bleed
standard $2200$2500
back cover $3000
just random
just random
$250
150 words, plus one clear-cut image. Located in front of magazine for new products and news.
main: $1,500
web banners
side: $1,000468pix(w) x 80pix(h) @ 72dpi RGB
1 month duration 338pix(w) x 90pix(h) @ 72dpi RGB1 month duration
$690
210w x 70h + 5mm bleed
trim size (mm)
1/4 vertical
Editor Steve Dickinson Ph: 09 428 2441 Email: [email protected] advErtising managEr Lisa Young Ph: 09 428 3043 Email: [email protected] art dirEctor Lynne Dickinson Ph: 09 428 1193 Email: [email protected] PO Box 562, Whangaparaoa, New Zealand 0932 dElivEry: 11a Swann Beach Road, Manly, Whangaparaoa
Pacific maGazine PuBlications: adventure | curl | ski & snow | prime times | nz surFing | kiwi surF
Pacific Media is a member of the Magazine
Publishers Association.
ISSUE ISSUE THEME ARTWORK DEADLINE ON SALE
#173: AUg/SEP ALL ADVENTURES 13 JULY 2012 30 JULY 2012
#174: OCT/NOV SPRINg/SUMMER 14 SEPT 2012 1 OCT 2012
#175: DEC/JAN WATER/CHRISTMAS 16 NOV 2012 3 DEC 2012
#176: FEB/MAR TRAVEL 21 Dec 2012 1 FEB 2012
#171: APRIL/MAY PREWINTER WARMUP 16 MARCH 2012 2 APRIL 2012
#172: JUNE/JULY WINTER/EDUCATION 18 MAY 2012 4 JUNE 2012
material deadlines
rates
adventure
* Prices are in $NZ and do not include gST. Agency commission is not included in the rates. Discounts on mutliple bookings-ring for details. a $100 (minimum) fee applies for the reformating of advertisements not supplied in the specified format and size.