adventures in link cleanup
DESCRIPTION
https://seogadget.co.uk/adventures-in-link-removal-join-our-first-webinar/TRANSCRIPT
ADVENTURES IN LINK
CLEAN-UP
Oliver Mason @SEOgadget
@ohgm
“There is always going to be some crap pointing at a website”
...............................................................................................................................................................................................
Combine with any/all other trusted link data sources.
De-dupe.
GRAB AS MUCH DATA AS YOU CAN
...............................................................................................................................................................................................
Make sure you include it.
(you can now download all links by date discovered)
Sorting Your Data
...............................................................................................................................................................................................
1 – Change mode to ‘list’
2 – Set custom filter to search source code:
3 – Load a list of URLs:
USE SCREAMING FROG TO SEARCH FOR LIVE LINKS
http://www.stateofsearch.com/understanding-link-profile-1/
...............................................................................................................................................................................................
USE SEOTOOLS FOR EXCEL TO RUN THE SERVER
HEADER RESPONSES
Keep all this juicy data safe!
...............................................................................................................................................................................................
USE SEOTOOLS FOR EXCEL TO PULL IN DOMAIN LEVEL
PAGE RANK
=googlepagerank(A2)
http://nielsbosma.se/projects/seotools/
Ensure domains are de-duped first!
...............................................................................................................................................................................................
THE END RESULT IS AN EASY TO FILTER DATA SET
“It’s pretty much the same as outreach only less fun.”
Me.
...............................................................................................................................................................................................
Work in Excel - Use Google Docs for collaboration.
Keep old records in new tabs
KEEP DETAILED RECORDS
Tips
...............................................................................................................................................................................................
Have situational templates, tweak heavily
EXAMPLE OUTREACH
From: [email protected] or [email protected] Subject: http://off-endingurl.com/here/ Body: Hi {name/leave blank}, http://off-endingurl.com/here/ Who would be the best person to contact regarding this url? I’m hoping to get the link to our domain ({insert linked to url here}) removed, would you be able to help? Looking forward to hearing from you, Oliver {client footer if appropriate}
...............................................................................................................................................................................................
It’ll save you trouble.
THINK.
How can I best approach this? Does the webmaster know these are potentially poisonous links? Would I do better to play dumb? You are offering these people nothing. Most will ignore your first contact. Chase up - it works (you linkbuilders know what I’m talking about).
...............................................................................................................................................................................................
Good thing you aren’t a competitor.
POTENTIAL OBSTACLE #1
“YOU COULD BE A COMPETITOR”
“And now a days, we are getting many removal requests from the competitors itself. For example, if I am your competitor, I’ll e-mail all the webmasters who link to you asking to remove the back-links. That's why I wanted a proof (like an official e-mail id), to start the process. And not only that, now a days, people are faking the address. The e-mails sent by these bad competitors look like they are sent from the company. I will remove all those links, if I receive a reply to this e-mail (coz people cannot fake receiving e-mails) Thanks, {name}”
...............................................................................................................................................................................................
They’ve got a point.
POTENTIAL OBSTACLE #2
“WHY THE HELL SHOULD I?”
Great example from @thogenhaven: “Dude, if you spammed my blog, why should I spend my time cleaning it up
for you? I think you should have thought about that before you spammed me. Link stays.”
...............................................................................................................................................................................................
Seems reasonable, but tread carefully.
POTENTIAL OBSTACLE #3
“SURE, $2 PER LINK”
Whether you pay or not, record their email to you. If you do decide to go down this path, be careful. Some magic words: “Great, I crawled your network and we only found
the links on those two pages, so it shouldn’t be too much work!”
“Directories are dead”
Some other SEO’s
...............................................................................................................................................................................................
Don’t you just love all those partner directories? Use templates, use plugins.
Their authentication systems often go down. Source “link id=xxxx”
...............................................................................................................................................................................................
Stuff you can’t* clean up
...............................................................................................................................................................................................
Things you buy from fiverr…
The Viagra SERP is pretty interesting.
...............................................................................................................................................................................................
Auto-splogs, Abandoned Splogs, Auto-directories*
...............................................................................................................................................................................................
Places you want the link, regardless of metrics.
Removals that aren’t worth the PR hassle (client/affiliate relationships etc).
...............................................................................................................................................................................................
Anything you can’t find. (or contact*)
*http://tools.seogadget.co.uk
...............................................................................................................................................................................................
GO AND PLAY – HTTPS://TOOLS.SEOGADGET.CO.UK
Oliver Mason, SEOgadget
Twitter: @ohgm
Blog: seogadget.co.uk
Email: [email protected]
THANK YOU
QUESTIONS?