Adverts CODES AND CONVENTIONS

What I will be looking for/ Common Codes and Conventions Main Image - normally central with it standing

out this portrays the product in a positive light Text – only a small amount which s legible and

easy to read ( straight to the point) Contact details – website, address and/or

brand for the audience to look further unto the product

Colour scheme – product contrasting the background colours

Image: the image, is the main focus of the page, following codes and conventions. The use of high key lighting gives the product a sense of professionalism. With a slight shadow to the camera to make it stand out creating a more eye catching image.

Logo: The logo makes the brand more recognisable. Its use of yellow makes it different from the rest of the text and it follows the colour scheme of the actual brand.

Brand name: The brand name also stands out as much as the image in white text (against the black background) this so that the brand will stick in the readers mind.

Text: the text placed just under the brand name, give a little bit more information about the product. The use of ‘ultimate’ sells the idea that it is a excellent product. The text, again is the smallest text, stand out against the dark background making it easy to read.

Colour scheme: the colour scheme on the page is white, black and yellow. The use of black and white makes the advert look professional. As it is also a common convention due to the two colours contrasting each other, With the yellow making it eye-catching.

Image: the image is common for watch magazine adverts as they usually just include the watch face (close up of the watch). The high key lighting used shows the watch more clearly and it looks more professional. This is standard for a magazine advert of a watch so it follows the codes and conventions. The picture, much like on the front covers, is the main focus for the reader. This is because if the text was the main focus people might not be as interested.

Font: Unusual text for a magazine but it is the text of the brand company. The way the brand name is bigger then the other text shows its importance.

Background: The background also follows codes and conventions by being black. Most watch adverts have a black background because it makes the image, in this case the watch, standout more.

Colour scheme: the colour scheme; being red and white is symbolic to the companies colour scheme. Also the red in watch links all the colour together. And the use of any bright additional colours haven't been used as it would break the codes and conventions.

Text: the use of extra text, gives more information about the product. But the text is quite small as it is not as important as the image or brand name.

Colour scheme: the colour scheme of the advert is pink, brown and white. The way it uses the colours is specific, the bright pink is used to make the phone standout and the white text is used to make it easy to read against the dark brown background.

Text: the text, being in large, bold wiring draws the attention of the reader. It follows codes and conventions because the font is clear and not too unusual.

Image: the image of the phone shows what the advert is advertising, so the image is stands out with its bright colour. It is also a big image taking up half the page (length ways).

Text: the text at the bottom, in line with the rest of the text and image, gives more information about the product. The text being the smallest text on the page gives way to the more important features on the page, for example the image.

Brand name: the brand name, used in the same text as the brand makes the reader easily recognisable. The brand names is the second biggest text on the page making it easy for the reader to see.