1. 1. Codes and conventions of newspaper advert
2. 2. Title The title should be bold Easily readable, big enough to read, not too big that it takes over advert Should link to topic Attract audience attention
3. 3. Channel logo Should match other ones produced E4, bottom right/middle right. Contrast from the image Easily readable Should be there so audiences now where to watch it
4. 4. Image Should capture tone and topic of documentary Certain colours to make connotation to certain things Shocking but simple, make the audience think
5. 5. Tagline Biggest text on the image It must catch the audiences attention Must link to the image, and topic Can be funny/clever
6. 6. Tagline Biggest text on the image It must catch the audiences attention Must link to the image, and topic Can be funny/clever