Mention of special guest/expert in order to attract audience to watch documentary; title placed underneath affirms/multiplies interest.

Muted colour scheme with blue tint creates urban feel and modern appearance; surrounds documentary with a “cool” vibes before its even been watched, appealing to youthful target audience.

Narrow, uniform typography used to empahsise the cutting-edge issues being addressed in the film. White on black background creates binary opposition for emphasis, complimented well by muted blue colour schemes.

Date and time included directly underneath title for emphasis. Slanted black boxes look modern and edgy, attracting the youthful target audience. This has progressed from raft versions.

Slogan included to provide insight into the themes that will be explored; punchy and objective, creating a sense of enigma (Barthes codes)

Location of town juxtaposed with the iconography of a GB hoody and logo creates the links between sport and society which the documentary explores. Such iconography and settings also used in actual film, creating sense of synergy between two products.

Youth in hoody iconic of the youthful audience that the film targets. Stereotypes diminished via the light, softer colour scheme than used in draft versions.

Iconography of the Olympic rings creates instant recognition for audience, playing on the mass media images present in the Olympics (audience context considered here). Such symbols also present in film.

Film maker name present above logo of broadcast channel, to create associations and to provide credit. Different typeface used for channel name to emphasise further.