Advertisements:Effective or Not

By Cathy Chang

Questions What is this ad selling? Which one do you prefer? Do you think it is effective/attractive?

In what ways is it a good ad and a bad one?

What are the similarities and differences? Do you think it is appropriate? Would you want to buy the product?

Questions This ad was seen as a controversial one.

Can you see why? What is the focus of the ad? Do you like/hate the ad? If you see it as controversial, why do you

think the company still uses this? Basically, is the ad effective in selling its

product?

Questions This is seen as a humorous ad. Do you see

the humor? Does the ad capture interest? Is it effective? Can people from different cultures

understand the ad?

Questions Which ad is the most captivating one for

you? Why? How does the ad sell its product? Is it promoting something else other than

the product? Is the slogan catching?

Questions This ad is a controversial one for

PlayStation. Can you see why? What kind of stereotypes is this ad based

upon? Is the ad effective?

Questions Is this ad controversial? Is it effective? This is an old ad, do you think that this kind

of ad will be used in today’s society? How do you think ads selling cigarettes

have changed?

Questions Do you see this ad as controversial? Is it effective? What are some good and bad points about

this ad? Can you think of a more effective way to

sell the product?

Vocabulary Effective 給人深刻印象的 , 有力的 Appropriate 適當的 , 恰當的 , 相稱的 Product 產品 Controversial爭論的 , 有爭議的 Focus 重點 Captivating 使著迷 Promoting 宣傳 , 推銷 Slogan 簡短醒目的廣告語 Stereotype 刻板想法