advertising agency vs branding agency
DESCRIPTION
Corporate presentation highlighting differences between classical advertising agencies and branding agency and its innovative approach for the Tunisian market.TRANSCRIPT
What do you think this is ?
In the next slides we’ll see :
• How an advertising agency is organised
• Positions we will focus on in a marketing department
• The way agency staff and client marketing departement
people cooperate
• Introduce the organisation of a branding agency
• How branding agency team gets integrated with client
marketing departement people
• The added value of a branding agency (VS advertising agency)
• Who does what in a branding agency
• In wich case is it better to chose a branding agency
• Why is it better working with branding agency
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• Account executives (AE)
• Account managers (AM)
• Team account managers
(TAM)
• Account directors (AcD)
• Managing director (MD)
• Art excutive (ArE)
• Art director (AD)
• Creative director (CD)
MARKETING STAFF
CREATIVE STAFF
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• Head of marketing (HM)
• Product category managers (PCM)
• Product managers (PM)
• Head of communication (HC)
• Communication manager (CM)
• Retail manager (RM)
• Market reaserch (MR)
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AM/AE
AM/AE
AM/AE
AM/AE
MD
PM/CM
MR
RM
PC
M
HM
PM/CMMR
RM
PC
M
HM
TAM/AM
TAM/AM
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• Branding advisor (BA)
• Sr branding advisor(SBA)
• Stratrgic planner (SP)
• Managing director (MD)
• Art excutive (ArE)
• Art director (AD)
• Creative director (CD)
MARKETING STAFF
CREATIVE STAFF
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BA/SBASP
PM/CMMR
RM
PC
M
HM
PM/CM
BA/SBA
MR
RM
PC
M
HM
MD
SP
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(Senior) Brand Advisor
– Collect internal
information
– Gives added value to
data provided by SP
– Brings change
– Help the brand improve
it’s business and achieve
marketing &
communication goals
Strategic Planner– Collect external data
– Aware of competitor
activities
– Benchmarking
– Provides strategic
informations and
guidelines to SBA
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• If you don’t know why final consumer would buy your
product in stead of your competitor’s
• if you agree that marketing your brand is important to
improve your business
• If you wish that the final consumer thinks about your
brand first and makes it his prefered one
• if you are having issues to converge into a coherent
brand communication
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• Then make one step forward
• You need a branding agency services
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Branding agency will:
• Set up your brand architecture
• Advise your marketing team in goals achievement
• Give you a homogeneous brand commiunication
• Provide you unparalelled solutions to get in touch with
your core audience
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PM/CM
MR
RMP
CM
HM BA/SBA SP
MD
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This is a portrait !
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