ADVERTISING ETHICSADVERTISING ETHICSDr. Vinith Kumar Nair Dr. Vinith Kumar NairAsst. Professor Asst. ProfessorDC School of Manaement ! Technolo" DC School of Manaement ! Technolo"Pulli##anam Pulli##anamDefinitionCommercial advertising is sometimes defined as a form of information and an advertiser as one who gives informationSOCIAL EFFECTS OF MA!ETI"#$%s&chological Effects of Advertising$Advertising ' (aste$Advertising ' Mar)et %owerAD*ETISI"# ' T+E CEATIO" OF CO"S,ME DESIESAD*ETISI"# ' ITS EFFECTS O" CO"S,ME -ELIEFSFactors to .e ta)en into ConsiderationSocial Effects$ (hat does the advertiser intend the effect of the advertisement to .e/$ (hat are the act0al effects of the advertisement on individ0als and on societ& as a whole/Effects on Desire$ Does the advertisement inform or does it also see) to 1ers0ade/$ If it is 1ers0asive2 does it attem1t to create an irrational and 1ossi.l& in30rio0s desire/Effects on Belief$ Is the content of the advertisement tr0thf0l/$ Does the advertisement have a tendenc& to mislead those to whom it is directed/