Advertising ExposureAdvertising ExposureU.S. Open Tennis TournamentWatching TV CoverageSaturday, Sept. 11, 2010

Stadium SignageStadium Signage

Player Clothing Player Clothing Rafael Nadal- NikeMikhail Youzhny- AdidasKim Clijsters- Fila (patches for

Adecco and AA Drinks)Vera Zvonereva- K-Swiss

(patches for Guinot and Mary Cohr)

Tennis racquets by Babolat and Prince

Other Sponsors and Other Sponsors and MentionsMentionsTV cameras “powered in 3D HD by

Panasonic”DirecTV overhead blimp shotsChase shot reviews of close line callsFloMotion replays by TD AMERITRADEBillie Jean King “Talking Tennis”

sponsored by GEICOCBS Sports cut-ins from the Lincoln Financial Group

That’s more than 30 That’s more than 30 advertising exposures advertising exposures

Then there are the regular TV commercials after every two games

Two-to-three commercials every 7-10 minutes= approx. 25 CXs every hour

Two hours of viewing= 80 to 100 advertising exposures

Example of a Stadium Advertising and Sponsorship Brochure: 2010 Family Circle Tennis Tournament, Daniel Island: Here