ADVERTISING IPrint ads

TYPES OF PRINT ADS

Newspaper advertising

Magazine advertising

Yellow page advertising

Off the beaten track advertising

NEWSPAPER ADVERTISING

Pros Reach a sizeable audience Instant access to a diverse segment of

population

Cons People under 30 are less likely to read

newspapers Pages tend to be cluttered

HOW TO USE NEWSPAPER ADVERTISING Choose a newspaper according to your target

audience

A full page ad may not necessarily be the best choice.

Small ads appearing frequently over a specified period of time may work better.

Keep the ad simple.

A daily might not always be the best choice.

A community newspaper, a targeted newspaper may work better.

MAGAZINE ADVERTISING

Pros Production quality is higher than a newspaper. A finely selected market can be reached.

Cons More costly than a newspaper. Magazines are not as frequent as a newspaper.

HOW TO USE MAGAZINE ADVERTISING

Using magazines targeted for your target audience.

You can use more colors in a magazine ad.

Magazines can provide value added services like an interview for free publicity along with an ad.

You can be creative with a magazine ad

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YELLOW PAGE ADVERTISING

Pros Cheaper than newspaper or magazines Customers are very clear in their search for a

product/ service.

Cons People under 35 are more likely to log on to the

internet instead of picking up an directory.

HOW TO USE A YELLOW PAGES AD

Effective for less pricey services.

Good for products considered comodities like plumbers or hardware stores.

Printed once a year, so it would be better to go for a big ad to be noticed in a clutter of ads.

OFF THE BEATEN TRACK

Pros Include distributables, brochures, any method

other than traditional advertising Generally low cost.

Cons Not useful if you want to target a broader

audience.

HOW TO USE OFF THE BEATEN TRACK ADVERTISING

Calendars and diaries are a good choice for high end clientele.

Coupons can be a good idea for the frugal customer.

Stickers might be a good idea for kids. Bookmarks for book lovers and so on…

Brochures can be distributed at targeted locations.

FOR THE NEXT CLASS ON MONDAY

Make groups of 4 – 5 people.

Each group has to bring one chart sheet, colors and markers.

Take a look at how to write a good print ad and types of print ad from the previous semester.