Our Time. Your Family.

Your Life.

Rebekah Andre and Sean Faulkner

www.YourCancerCare.org

Our Product

This service will provide an easy way for people to do something that they never want to do. When a family goes through something such as cancer, the last thing that they want to do is spend countless hours scouring the internet for the most suitable treatment available.

The Site will not charge users for the service because we understand that families who are affected by cancer have enough financial worries.

Our Product

Our site will provide many useful elements. One of these are an area where families healthcare information can be inputted. This information will apply to their results and provide them with more specific details on costs.

The cooperative relationships that we will create with other institutions will benefit everyone by saving lives from cancer.

Target Audience

Two different types of people: People affected by cancer Organizations who provide cancer treatment

Not only will these cancer organizations help establish our website, but they will also promote their own organizations.

The more organizations that we draw into our website, the more we will be able to build both a greater audience and profit. Organizations will have to pay $1 Million annually.

This combination will appeal to families due to our credibility and efficiency of respectable organizations. This is essential to building a genuine relationship with our audience.

Marketing Strategies

For families and individuals, our themes and strategy will be based off of providing timely research and hope to those affected.

Our product distribution will be online in a quick and easy, user friendly, and evolving to specific and individual needs.

The goal of our marketing strategy will be to make sure everyone knows that our service is readily available if needed.

Marketing Strategies

National Effort

Our slogan “Our Time. Your Family. Your Life.” provides the message that our website is dedicated in helping your family to the best of it’s ability in providing the best possible results.

Personal selling will be essential in our marketing. We will use testimonials, stories, and even our representatives who have experienced these hardships.

Advertising Strategies

Our organization will be available and advertised throughout every season during the year. This is an organization that does not operate according to seasons.

Cancer is faced every single day, month, and year.

We will have special months that our organization will recognize and promote. Breast Cancer in October, Cervical Cancer in

January, etc.

Advertising Strategies- Media

Television Ability to connect with larger audience and

target audience National commercial campaign Shows such as The Today Show, Good Morning

America, Dr. Phil, Dr. Oz, and Oprah

Magazines Often placed throughout doctors offices,

waiting rooms, etc. Easy reading material and efficient way to

spread information Distribution in magazines such as: Health &

Fitness, Family Health & Life Magazine, Women’s Health, and Men’s Health

Advertising Strategies- Media

Internet Online presence is crucial Links available to separate divisions of our site Effective internet advertisement presence Organizations will also be advertised on the

website Social media: Facebook, Twitter, & Instagram

Radio Radio has the power of using different types of

ads in order to reach the audience Evokes many emotions without visuals

Our Budget

Total National Campaign Budget - $5,000,000

Internet- $1,500,000Radio- $1,500,000Magazines- $750,000Television- $500,000Promotion/Publicity- $500,000Billboards- $250,000

Logo

Advertisement

Fundraising Advertisement

Banner

Billboard

Radio Script

RADIO COPY

YourCancerCare.org “Family” Ad

Announcer: Cancer. It is never easy to deal with. We can make it easier. YourCancerCare.org is a unique online service that allows families dealing with cancer to research more efficiently, giving you more time to spend with loved ones. Through many categories, users can input their information, resulting with an organized list of the best treatment options. Money is always a valuable asset at times like these, that’s why YourCancerCare.org is offered for free. YourCancerCare.org. Our Time. Your Family. Your Life.

[0:29] 

TV Script/Storyboard

WOMAN: Can you imagine?

MAN: Can you imagine? CHILD: Can you imagine?

WOMAN: Finding out MAN: Being told CHILD: That someone you love has cancer.

TV Script/Storyboard

WOMAN: But there are ways

MAN: Ways that can ease the pain CHILD: And make everyone's life easier

WOMAN: Your Cancer Care provides guidance

MAN: They provide you answers to your questions

CHILD: But more importantly

TV Script/Storyboard

WOMAN: They give you time

MAN: Time CHILD: Time to spend with your loved ones

NARRATOR: Look for us on social media. YourCancerCare.org

Our Time. Your Family. Your Life.