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A D*VI EWSSUMMARY DATABASE2015

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AD*VIEWS: SUMMARY DATABASE

Effective May 11, 2015, a Summary Database will be included in the Ad*Views application. This database allows users

to run reports at a summary level with a fast turn-around time. In addition, users will be able to pivot/manipulate their

summary reporting output. The Summary Database can be accessed via the Report Type page within Ad*Views. Simply log

into Ad*Views, navigate to the Report Type page and click on the radio button next to Summary.

SUMMARY REPORT TYPE Selecting the Summary Report type, displays a window where you can choose among data elements to populate the

columns and rows of your report.

• You can select up to three columns and an unlimited number of rows.

• Row selection is required while column selection is not.

USING SUMMARY DATABASE• Choose desired colums from the Available Data Items (1) on the left and use the

blue arrow button (2) to move it to the Selected Column Items box (3) on the right.

• Choose desired rows from the Available Data Items (1) on the left and use the

blue arrow button (2) to move it to the Selected Row Items box (3) on the right.

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CHOOSE DATESAs with the existing Custom and Predefined formats, once the data elements are selected a time period to run the analysis

must be chosen. Note that Report Interval is a selectable data option, so the ‘Breakout’ option is not necessary when

creating a Summary report.



CHOOSE MEASURESThe selection of measures differs from either the Custom or Predefined Report formats. The Summary database allows

a measure to be selected, providing it is a valid measure, for at least one media type selected for reporting.

Media for which that selected measure is not applicable will appear blank in the output.

PROCESS REPORTClick the Process Report button and your output will open in the same window.




AD*VIEWS: SUMMARY DATABASE AD*VIEWS: SUMMARY DATABASE

REPORT OUTPUTThe Report Viewer displays in the same window after you click the Process Report button. There is a Dimensions column

on the left-hand side of the window that contains a list of all available items you can add into your report layout. Using this

column in the Report Viewer allows you to edit the report layout.


ADD ITEMS TO REPORT LAYOUTDrag an item from the list of Dimensions on the left and drop it on the report where you’d like the data element to appear.

For example, add the Month interval by dragging it next to Quarter. Click the Refresh button (1) to apply the change.

The Month interval now appears as a column below Quarter.


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REMOVE ITEMS FROM REPORT LAYOUTDimensions i.e. Colums or Rows can be removed from the report layout. Remove dimensions by dragging and dropping

them to the Data Fields Area. For example, drag Quarter to the Drop Filter Fields Here area to remove it from the output.

The Quarter dimension is no longer a column in the report layout.


ADD/REMOVE DATA ELEMENTS FROM REPORT OUTPUTIn addition to being able to move Dimensions on and off of the report output, you can do the same with data elements.

To remove a data element, hover over the (1) Data Headers label to reveal all existing data elements in the report output.

Drag an item such as Dollars to the (2) Drop Filter Fields Here area to remove it from the output.


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ADD/REMOVE DATA ELEMENTS FROM REPORT OUTPUTNotice the Dollars are removed from the report output.

To return Dollars to the report output, simply drag Dollars back to the Data Headers area.



CREATIVES TABA Creatives tab displays at the top left when a media which contains creative is included in your report specification.

Creatives are provided without having to include creative description as a reportable data element.





CREATIVESClick the Creatives tab, and choose a Creative Description. Creative can be viewed and downloaded using the Download

button at the bottom left of the window.


PROPERTIES TABThe Properties tab at the top left of the window allows you to view report specifications and edit report specifications.

The Edit button at the bottom right of the window allows you to edit report specifications.




EDIT REPORT SPECIFICATIONAfter you click the Edit button, a pop-up window appears alerting you to the browser window/tab that also opened.



EDIT REPORT SPECIFICATIONIf you click the Report Specification window, you'll see the Report Builder where you can visit any area to make or edit

selections. Click the Process Report button at the bottom of the window to submit another report with the new selections.




CONVERT CUSTOM REPORT TO A SUMMARY REPORTIt is possible to convert a previously run Custom report to the Summary format. Go to Report Manager, and highlight the

Custom Report you’d like to convert to a Summary Report.

The Report Specification page appears. Click Report Type from the Specifications list on the left-hand side.

Select the Summary radio button. The column and row fields are populated with your previously defined Custom report

selections. You may add additional elements or not. Click the Process Report button and your report specification will be

submitted and a Summary report will be generated.



ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries, with

headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2015 The Nielsen Company. All rights reserved. Nielsen and

the Nielsen logo are trademarks or registered trademarks of CZT/ACN

Trademarks, L.L.C. Other product and service names are trademarks or

registered trademarks of their respective companies.


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